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Sony Updates A77 with new sensor

Blog The ALC Blog

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Sony today announced the A-77M2 the second generation of its flagship APS-Sensor A-mount DSLR

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Panasonic 15mm f/1.7 Super-Fast Wide-Angle Lens Announced
Panasonic today introduced a wide-angle lens with a super-wide aperture for candids and low-light photography.
Manfrotto 055 Pro Tripods Get An Update - First Look
Manfrotto today announced it has updated its 055 tripod lineup, a mainstay for professional and enthusiast photographers.
March Madness Photo Contest

March is fast approaching and it's time for Basketball to take over our lives! Whether you are a fan or not, let March Madness take over for this Adorama TV Contest! 

Welcome to the Future of Personal Broadcasting

Join Charley Miller and Adorama as we discuss the convergence of technology that is making mobile, personal broadcasting increasing prevalent.

WPPI 2014: New Products Round-Up
A handful of new pro-oriented products were unveiled or made their first public appearances at the big pro show this week in Las Vegas.
Essential Optical Filters

Today many photographers use digital filter software systems.

Peter Haas on shooting RAW formats for documentary

Peter Haas, accomplished filmmaker, provides us an introduction to shooting in the RAW format.

Flashpoint Budget Studio Monolight Flash: Product Overview

AdoramaTV presents the Flashpoint Budget Studio Light. Join Diane Wallace as she shows you the features of this budget-friendly light. 

Learn About Lightroom Metadata and Using Presets to Automate Your Workflow

AdoramaTV presents Exploring Photography with Mark Wallace. Join host Mark Wallace in the first of a two part episode about setting up Lightroom 5 for the first time. In this episode, Mark describes IPTC metadata and shows you how you can use presets to automate your workflow.

Shooting a Video and Still Advertisement with Sony 4K

During this in-depth PRO DEMO DAY, we will create, live in the store, a TV ad spot. This 15-second commercial will feature camera movements, focus shift and various lighting effects.


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Epson Perfection Scanners Convert Analog Images to Digital: First Look

PHOTOKINA 2014: Pro Scanning Champs

Blog The ALC Blog - by Mason Resnick , 35 minutes ago

Epson announced a new pair pro-level, high volume film and print scanners at Photokina for converting back catalogs of analog photos.  Read more

TAGS: epson,   scanning,   slides,   slide scanner,   scanner,   print  

Lensbaby Sweet 50 Optic: First Look

PHOTOKINA 2014: "Normal" Sweet-Spot Optic Shipping now

Blog The ALC Blog - by Mason Resnick , 11 hours ago

Travel, portrait and nature photography gets a creative twist with Lensbaby's latest optic, a normal focal length lens with a pronounced, adjustable sweet spot.  Read more

TAGS: selective focus,   lens,   Lensbaby  

SanDisk Ups Capacity, Speed In New-Gen Cards: First Look

PHOTOKINA 2014: 4K-ready memory cards debut

Blog The ALC Blog - by Mason Resnick , 11 hours ago

It's hard to believe that a 512MB memory card was state-of-the-art only 11 years ago; At Photokina 2014, SanDisk unveiled its highest-capacity SD card to date, the 512GB Extreme Pro SDXC UHS-1 Memory Card.  Read more

TAGS: SD card,   memory card,   memory card reader,   sandisk,   compact flash,   SDXC Memory Card  

Lexar Launches World's Fastest SD Cards: First Look

PHOTOKINA 2014: 2000X cards' transfer rates up to 300MB per second

Blog The ALC Blog - by Mason Resnick , 11 hours ago

Lexar blasted through another performance barrier at Photokina, announcing the world's first 2000x SDHC and SDXC memory cards, both designed for 4K video recording.  Read more

TAGS: SD card,   lexar,   SDXC Memory Card,   SDHC  

Polaroid Cube Action Camera, Socialmatic: First Look

PHOTOKINA 2014: Tiny, rugged video cam

Blog The ALC Blog - by Mason Resnick , 1 day ago

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Photokina marks the debut of the Polaroid Cube video camera; meanwhile, the long-promised Socialmatic is poised to launch.   Read more

TAGS: video,   action,   Polaroid,   action sports,   zink,   Point of View,   video camera  

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