Addressing the reservations many wedding photographers have about digital photography, this guide explains the many valuable benefits of this technology, including saved labor costs and quick turnaround time. Topics covered include equipment selection and usage; scheduling digital prewedding, wedding day, and postwedding sessions; managing the workload; and using digital proofs. Photographers learn how to market their images-from dealing with client questions to pricing images-and how to use digital imaging software to make easy and effective corrections to flawed images. Providing practical information on running a profitable photography business, this book also gives important technical instruction that will help photographers embrace technology and realize the true potential and profit of their art.
Jeff Hawkins has been a professional photographer for 20 years. Kathleen Hawkins is the president of Wedding Professionals of Central Florida. She is the author of Bride's Guide to Wedding Photography. They are the authors of Professional Marketing & Selling Techniques for Wedding Photographers. They live in Altamonte Springs, Florida.