Bower SFD296S Digital Flash for Sony Alpha DSLRs, with Zoom / Bounce / Swivel, Guide Number 99

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About Bower SFD 296

The Bower SFD296S Digital Automatic Zoom Flash is an innovatively designed flash unit for both digital and traditional SLR cameras with a wide array of high-end features. It is compatible with Sony and Minolta brand SLR cameras and it features fully automatic operation and helps photographers fill shadows, add depth, avoid red-eye and improve image resolution.

Bower SFD 296 Features

  • Full Automatic Mode lets the Flash Light Sensor determine the correct amount of light for each shot. Set Flash to Blue mode for automatic ranging up to 18ft (5.4m) or set to Red mode for automatic ranging up to 36ft (11m).
  • Manual Mode ("M" position) lets the flash fire at Full Burst.
  • Ready Light confirms flash is charged and ready. Auto Check Light illuminates to let you know that subject was within range.
  • Zoom Head can adjust from 28mm to 85mm (film) and 18mm to 55mm (Digital APS-C Sensor).

Bower SFD 296 Specifications

Guide Number (ISO 100 @ 50mm)
30(m) 99(ft)
Trigger Voltage
Less than 6V
Auto F/stop (ISO 200-1600)
Blue: f/8-f/32. Red: f/4-f/16
Color Temperature
Daylight 5600 degrees Kelvin
Bounce Head
0 through 90
Horizontal Swivel Head
0 through 330
Recycling Time
0.5-7 sec (depending on battery strength)
Power Supply
4x 1.5v AA size Battery
Flash Duration
1/1000 to 1/20,000 sec (full power)
48 x 76 x 168mm
Weight w/o Batteries
7 oz (198g)
Bower warranty

Bower SFD 296 Reviews

Reviewed by 2 customers


Works really well for the money


from muncie indiana  -  Semi Pro

Works well for fill light and for taking long exposer nigh shots. I used this item this weekend taking photos of my daughter in the sun it perfomed just how i hoped,my only complaint would be that the plastic zoom feels a little loose


Great little flash


from Saugerties NY  -  Semi Pro

I use this on my back up set up has not let me down


Questions & Answers Powered by TurnTo®

Questions about this item:

Vic E  Do I need to get one of those bubble type diffusers for this flash? If so what brand/model?
NATHAN M  As far as a diffuser is concerned, it's not something you need to have for the flash to work. A diffuser does exactly that - diffuse the light. There are many different types of diffusers. The type you mention, will give more of a bare bulb light. I use a mini softbox type, this gives a softer 'portrait style' lighting.
Shopper  is this a new flash, not used?
Dezerae J  Does this flash work with Sony Alpha 390 and do I need any accessories ?
Dezerae J  Thanks, I appreciate it.
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