The Digital Juice is always searching for ways to help you get your video or photography projects completed better, faster and cheaper. With the popular ChromaPop product, the green screen experience is quick and painless, especially on location. However, you don't always want or need to key out your footage. Sometimes you just need a good clean shot in a busy cluttered location. Cue the Digital Juice LumaPop - a highly portable, black/white reversible pop-up screen similar to the ChromaPop, but designed to give you an instant pure black or pure white backdrop when you need it most.
At 7' x 4.5', the LumaPop is large enough to handle a shot with two talking heads or a one-person body shot when turned vertically. Plus, its spring steel frame lets the screen instantly collapse into a bag one-third of its size (28" diameter) that can easily fit into any back seat, closet, or trunk. When you need it, it instantly pops open to reveal its full size. The lightweight spring steel frame holds the fabric taut and can stand on its own when leaned against a wall or post. It can also be easily clipped to a light stand or attached to the compatible Digital Juice ChromaPop Stand - fastening quickly and easily with the built-in Velcro straps found on all 4 sides.
When not being used as a backdrop, both sides of the LumaPop can also be used to alter the quality of the light on a shoot. The black side of the screen acts as a large flag to block unwanted light in specific areas. The white screen makes an ideal large size reflector, perfect for outdoor locations and for softening direct sunlight.