The Digital Juice Stand Kit & LumaPop Bundle is a highly portable, black and white reversible pop-up screen similar to the ChromaPop, but designed to give you an instant pure black or pure white backdrop when you need it most. At 7 ft x 4.5 ft, the LumaPop is large enough to handle a shot with two talking heads or a one-person body shot when turned vertically. Plus, its spring steel frame lets the screen instantly collapse into a bag one-third of its size (28" diameter) that can easily fit into any back seat, closet, or trunk. When you need it, it instantly pops open to reveal its full size.
The lightweight spring steel frame holds the fabric taut and can stand on its own when leaned against a wall or post. It can also be easily clipped to a light stand or attached to the compatible Digital Juice ChromaPop Stand - fastening quickly and easily with the built-in Velcro straps found on all 4 sides. When not being used as a backdrop, both sides of the LumaPop can also be used to alter the quality of the light on a shoot. The black side of the screen acts as a large flag to block unwanted light in specific areas. The white screen makes an ideal large size reflector, perfect for outdoor locations and for softening direct sunlight.
The fabrics used on both sides of the LumaPop have been specially formulated to give you the best neutral backdrop possible when shooting on location or in the studio. The black material is deep dark soft matte velvet, non-reflective and non-wrinkling while the white material has a bright white color and soft opaque matte finish, wrinkle resistant with no bleed-through. The versatility of the double-sided 2-in-1 black and white LumaPop screen means it doesn't matter which one you need - both options are available in one lightweight pop-up screen.
The LumaPop's steel band frame allows the unit to be collapsed into a much smaller size. Just use a small amount of force in the right place and the large screen is reduced to the size of a standard bicycle tire - only it's much lighter and, thanks to a handy carrying case, easy to transport from point A to point B. The unit's collapsible frame is made from hardened tempered spring steel making it strong, but flexible. The 7 ft x 4.5 ft size of the LumaPop is not too big to get in the way, but it is big enough to do a body shot with an adult model or even a group of talking heads when placed in a horizontal orientation.
Once open, the screen will stay flat because the fabric is held taut by the outer frame. You can hold it up with C-stands, light stands, photography backdrop stands or pretty much anything you can hook a Velcro loop to. You can also prop it against a wall if you want. The LumaPop also has plenty of Velcro tabs for attaching to whatever production/support setup you might use, giving you a clean backdrop for your subject matter or a versatile flag/reflector for controlling lighting on-set or on-location. The handy zippered carry bag included with the LumaPop keeps your screen safe and clean, while making it supremely easy to carry around and store out of the way when not in use. It even includes a handy business card pocket to identify your gear when you travel.
The LumaPop practically expands by itself when removed from the carry bag. To collapse the screen after use, a simple twist of the wrist with a little pressure applied and the LumaPop screen responds, twisting into two halves and collapsing into a size that fits easily into the 28-inch diameter carry bag.