ExpoImaging ExpoCap 77mm Digital Custom White Balance Aid for Digital Still & Video Cameras


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About ExpoImaging EXPOK77

The ExpoCap Custom White Balance Aid is an easy to use white balancing tool designed for use with fixed lens prosumer and entry-level DSLR cameras.

Even the best digital cameras are incapable of consistently delivering accurate color without the user performing a custom white balance. Auto (AWB) and preset white balance functions often produce maddeningly inconsistent results. Images shot without a correct white balance may have unnatural looking red, yellow or blue tints that are time consuming and difficult, if not impossible to correct.

Recognizing the importance of custom white balance to good color, digital camera manufacturers have designed their cameras to take advantage of a custom white balance. A custom white balance calibrates the camera to the exact color temperature of light illuminating the subject.

Whether you're printing directly from the camera, e-mailing images, or just wanting to avoid color correction software, the ExpoCap makes getting better color quick and easy. Simply place the ExpoCap in front of your lens and capture the incident light (the light falling on your subject) while setting your camera's custom white balance.

Amateur and enthusiast photographers wanting the most out of their digital cameras will find the ExpoCap to be a convenient and simple way to get better color at capture, straight out of the camera.

Each ExpoCap is constructed of a durable black aluminum ring mount securing an assembly of carefully selected photographic materials. It is designed to fit over the end of the lens during the custom white balance procedure, and may be quickly secured in place by means of squeezing two small buttons on the exterior of the filter ring.

If you desire consistently better color, but don't need the precision of the hand calibrated ExpoDisc, then the ExpoCap is an affordable alternative that's just as easy to use and always conveniently available when you need it. The results speak for themselves-- beautiful skin tones and more natural looking colors.

The ExpoCap Custom White Balance Aid is available in 52mm, 58mm, 67mm and 77mm filter sizes for the most popular fixed lens prosumerand DSLR cameras, with a suggested retail price range from $54.95 to $79.95.

ExpoImaging EXPOK77 Features

  • Produces more accurate and pleasing colors than most in-camera auto and preset white balance settings.
  • Convenient and easy to use custom white balancing aid.
  • Affordable for amateur and enthusiast photographers.
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