Canon announces late-summer trio of compact cameras
The Canon PowerShot ELPH 310 HS Digital Camera (Pink) is more than a fun point-and-shoot. While it's slim, brightly colored and easy to use, the ELPH 310 HS is also a versatile companion, allowing you to step outside the basic for unlimited creative potential. And it all starts with the 12.1Mp CMOS sensor for stunning still images and quality 1080p HD videos.
Canon's HS SYSTEM puts those powerful 12.1 megapixels at your disposal with the marriage of the CMOS sensor and the DIGIC 4 Image Processor. The processor not only puts files onto your memory card quickly and efficiently, it also expands the ISO range up to 3200, adjusting to even low-light situations for blur-free images. The sensor, as previously mentioned, helps you capture impressive still or video files.
The ELPH 310 HS employs various features to help you make the most of each situation. For instance, the 8x optical zoom lets you capture far-off subjects without a loss in image quality. Optical image stabilization works to prevent blur and motion. The 3.0" PureColor LCD is a large platform on which to compose and review your images. And of course, the 28-224mm (35mm equivalent) lens gives you a wide range of zooming to shoot it all: group shots, landscapes, buildings, etc.
When it comes to the HD video function of the 310 HS, this camera does more than simply record. Video is recorded at 1920 x 1080p high definition at 24 frames per second, among other various resolutions. A dedicated Movie Button helps you start shooting video faster too, without having to search through menus. Other special features for video capture include a wind filter and optical zoom while shooting for higher-quality recordings. The ELPH 310 HS also features iFrame Movie Support by allowing you to shoot in Apple's iFrame format for compatibility with both Mac and Windows applications.