Canon Powershot SD550 Digital Elph Camera, 7.1 megapixel, 3x Optical Zoom, 4.0x Digital Zoom, 2.5" LCD Screen


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Canon : Picture 1 regular

About Canon

PowerShot SD550 The Ultimate Digital ELPH. From its elegantly curved profile to its superb functionality, the ultra-compact PowerShot SD550 Digital ELPH rightfully owns the top spot in the Digital ELPH line. The camera's significant design achievement is matched by advanced imaging technology, for photography that makes as big an impact as the camera itself. Now equipped with an eye-opening 2.5 inch LCD screen.

Canon Features

  • Ultra-Compact 7.1 Megapixel Digital ELPH with 3x Optical Zoom and robust yet elegantly designed, curved body.
  • PowerShot SD550 Digital ELPH offers renowned style while requiring no compromisein image quality. Within the ultra-compact perpetual curve design is a powerful 7.1 Megapixel CCD for stunningly detailed images. A 3x optical zoom puts Canon'srenowned leadership in lens technology at your fingertips
  • Large 2.5 inch LCD screen and optical viewfinder for easier on-camera viewing.
  • Though its body is superbly slim, the PowerShot SD550 Digital ELPH has an oversized 2.5 inch LCD screen that makes it easy to frame and play back your scene. The SD550 Digital ELPH also has an optical viewfinder to enable you to capture your memories even in the sunniest of situations.
  • And when you're shooting at dusk or at night, the Night Display function lets you see the display clearly. It brightens the object by reducing the frame rate on the LCD screen.
  • Canon Technology Maximizes Quality and Performance. DIGIC II Image Processor for even faster processing speed, crisp vibrant colors and excellent image quality.
  • The PowerShot SD550 Digital ELPH incorporates Canon's DIGIC II Image Processor. Designed to improve processing speed and image quality, the DIGIC II Image Processor provides markedly faster camera startup, autofocus and playback plus it assures that every image is more colorfully vibrant.
  • Superior quality movies. Shoot your own high-quality movies with Fast Frame Rate Movie Mode. Now you can reel them in at 60 fps (320 x 240) or 30 fps (640 x 480).
  • Fast Frame Rate Movie Mode allows you to record extremely smooth, full-motion movie clips up to 1 minute long in QVGA at 60 fps (320 x 240 pixels). The highlyflexible movie mode lets you create the movie that's perfect for your application.
  • Select from VGA (640 x 480 pixels) and QVGA (320 x 240 pixels), with frame ratesof 30 fps and 15 fps, plus Compact Mode (QQVGA; 160 x 120 pixels) at 15 fps up to 3 minutes.
  • Expand the creative ideas. 15 Shooting Modes to capture every situation, including Canon's original My Colors Mode for customization while shooting.
  • With the PowerShot SD550 Digital ELPH, you can count on exact focus no matter where your subject is in the frame. You've got Shooting Modes including Special Scene Mode that give you breathtaking, exhilarating pictures even when shooting conditions are tough.
  • And you can both customize color reproduction and "touch up" color while you're shooting! Lighten skin tones, make the sky a more vivid blue, emphasize a singlecolor and much more, all in real time as you monitor results on the LCD screen.
  • Auto: The camera chooses all the settings so you can concentrate on your subject.
  • Manual: The ultimate in creative control, you set ISO speed, exposure compensation and white balance.
  • Portrait: The camera sets a large aperture, focuses the subject and artistically blurs thebackground to make your subject "pop"
  • Foliage: Capture brilliant shots of autumn foliage, greenery or blossoms.
  • Snow: Shoot clear snow scenes without darkened subjects and bluish tint.
  • Beach: Get clear shots of people at a sunny beach without the darkened faces
  • Fireworks: Grab brilliant images of skyrocketing fireworks.
  • Underwater: Capture underwater images with reduced backscatter effect. (Note: Optional Waterproof Case AW-DC50 required for shooting any underwater images)
  • Indoor: Reduces blur and improves color accuracy when shooting handheld indoors.
  • Kids & Pets: Reduced time lag freezes fast-moving subjects so you won't miss those special shots.
  • Night Snapshot: Get natural looking pictures with brighter backgrounds and subjects lit by flash.
  • Digital Macro: Shoot larger-than-life close-ups with one-button simplicity.
  • Stitch Assist: Build inspiring panoramas by neatly aligning sequential images.
  • Movie: Shoot in VGA (30 fps), QVGA (15 fps), or QQVGA (15 fps up to 3 minutes video).
  • My Colors*
  • Positive Film: Combine Vivid Red, Vivid Green and Vivid Blue to achieve a positive film effect
  • Lighter Skin Tone: make your subjects skin tone paler
  • Darker Skin Tone: Darken skin tones a shade
  • Vivid Red: charge up red objects in your images for extra impact
  • Vivid Blue: emphasize the sea, sky or other blue areas
  • Vivid Green: Add vivid dimension to greens for extraordinary nature shots
  • Color Accent: choose to retain a single color in your image while other colors turn monochrome
  • Color Swap: select a color and replace it with a color you specify for special effects
  • Custom Color: set balance of red, green, blue and skin colors, finely adjust brightness and vividness
  • The Complete Print Solution Print/Share Button for easy direct printing and downloading plus ID Photo Print and Movie Print with Canon CP and SELPHY Photo Printers
  • The PowerShot SD550's Print/Share button makes direct printing easier than ever.Simply connect the SD550 to a Canon CP, SELPHY or PIXMA Photo Printer or any PictBridge compatible photo printer, press the lighted Print/Share button and print! Also use the Print/Share button to transfer images directly to a computer(Windows and Macintosh)

Canon Specifications

Compact digital still camera with built-in flash, 3x Optical/4x Digital/12x Combined Zoom
Total Pixels
1/1.8 inch type Charge Coupled Device (CCD)
7.4 Megapixel
Effective Pixels
Approx. 7.1 Megapixels
Optical Zoom
Focal Length
7.7 - 23.1mm f/2.8-4.9 (35mm film equivalent: 37-111mm)
Digital Zoom
Focusing Range
Normal AF: 1.6 ft./50cm-infinity
Macro AF: 2.0 in.-1.6 ft./5-50cm (WIDE), 1.0-1.6 ft./30-50cm (TELE)
Digital Macro: 2.0 in. - 1.6 ft./5-50cm (WIDE)
Aperture Range
Maximum Aperture f/2.8 (W) - f/4.9 (T)
Focusing Type
TTL Autofocus (continuous/single)
AUTO, ISO 50/100/200/400 equivalent
Shutter Speed
15-1/2000 sec.; Slow shutter operates with noise reduction when manually set at 1.3-15 sec.
Light Metering Method
Evaluative, Center-weighted average, Spot* * Metering frame with Spot Mode is fixed to center or linked to AF frame.
Exposure Control Modes
Exposure Control Method: Program AE
Photo Effects (Color Modes)
Vivid, Neutral, Low Sharpening, Sepia, Black & White
Exposure Compensation
+/- 2 stops in 1/3-stop increments
White Balance System
Auto, Preset (Daylight, Cloudy, Tungsten, Fluorescent, Fluorescent H), Custom
Scene Modes
Auto; Manual, Special Scene (Portrait, Foliage, Snow, Beach, Fireworks, Underwater, Indoor, Kids & Pets, Night Snapshot), Digital Macro, My Colors, Stitch Assist, Movie
Flash Modes
Operation Modes: Auto, On/Off, Red-Eye Reduction On/Off, Slow Synchro
Flash Range
Normal: 1.6-16 ft./50cm - 5.0m (W), 1.6-9.8 ft./50cm - 3.0m (T)
Macro: 1.0-1.6 ft./30-50cm (W/T) (When ISO is set to Auto).
Recycling Time
Approx. 10 sec. or less (battery voltage=3.7V)
Flash Exposure Compensation
Continuous Shooting
Approx. 2.0 fps
Activates shutter after an approx. 2 sec./10 sec. delay, Custom
Storage Media
SD Memory Card, MultiMediaCard
File Format
Design rule for camera file system, DPOF Version 1.1 (Digital Print Order Format)
Image Compression
Still Image: Exif 2.2 (JPEG)
Movie: AVI (Image: Motion JPEG; Audio: WAVE (Monaural))
JPEG Compression Modes
Normal, Fine, SuperFine
Adjustable Resolutions
Still Image: 3,072 x 2,304 (Large), 2,592 x 1,944 (Medium 1), 2,048 x 1,536 (Medium 2), 1,600x 1,200 (Medium 3), 640 x 480 (Small)
Movie: 640 x 480/320 x 240 (30 fps/15 fps) available up to 1GB, 320 x 240 (1 min. at 60 fps), 160 x 120 (3 min. at 15 fps)
Computer Interface
USB 2.0 Hi-Speed
Video Output
Audio Out
Memory card slot. Direct connection to Canon CP, SELPHY, PIXMA Photo Printers and PictBridge compatible printers via camera's USB cable.
Real-image optical zoom viewfinder
LCD Display
2.5 inch low-temperature polycrystalline silicon TFT color LCD LCD Pixels
LCD Pixels: Approx. 115,000 pixels
LCD Coverage: 100%
Playback Options
Playback Modes File : Still Image: Single, Magnification (approx. 2x-10x), Jump, Auto Rotate, Rotation, Histogram, Index (9 thumbnails), Sound Memos, Slide Show Movie: Normal Playback, Special Playback, Slow Motion, Editing
Erase Modes: Still Image: Single image, All images Movie: Part of movie, All of movie
Power Source
1. Rechargeable Lithium Battery NB-3L
2. AC Adapter Kit ACK900
Shooting Capacity
Still Image: approx. 150 shots (NB-3L/LCD on), approx. 600 shots (NB-3L/LCD off)* * CIPA standard
3.52 (W) x 2.24 (H) x 1.08 (D) in./89.5 (W) x 57.0 (H) x 27.4 (D) mm
Approx. 6.0 oz./170g (camera body only)
Operating Temperature
Microsoft Windows 98 Second Edition/Me/2000 SP4/XP (including SP1 and SP2) Computer Model: The above OS should be pre-installed on computers with built-in USB ports CPU: Pentium 500MHz or higher processor Interface: USB (Windows 98/Me/2000/XP pre-installed models only)
Mac OS X (v10.2-10.4) Computer Model: The above OS should be pre-installed on computers with built-in USB ports CPU: PowerPC G3, G4 or G5 Mac OS X (v10.2-10.4) Computer Model: The above OS should be pre-installed on computers with built-in USB ports CPU: PowerPC G3, G4 or G5 Interface: USB (Models with Apple genuine USB interface only)
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Reviews about this item

Reviewed by 2 customers


I'd buy it again!


from Waterproof, Louisiana  -  Hobbyist/Enthusiast

I am a serious 35mm user (Leica M4), but have all but abandonded my film camera. The Elph is small enough to always have it along, thus I get photos I would not have been able to take. At 7MP, resolution is more than satisfactory for nearly all my needs. If I lost it tomorrow, I'd order another the following day!

(0 of 2 customers found this review helpful)




from san fransisco, ca

pretty damm good

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