Canon PowerShot SD980IS Compact Digital ELPH Camera, 12.1 Megapixel, 5x Optical, 4x Digital Zoom, Silver

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Canon : Picture 1 regular

About Canon

Canon's iconic ELPH has always been a show-off, with the looks and smarts that make you want to carry it out in the open for everyone to see. The PowerShot SD980 IS takes the concept even further with Canon's first-ever touch panel interface. The camera that invented sleek and slim is equipped with a huge 3-inch PureColor System LCD screen that responds to your touch, delivering operation that's as natural and intuitive as cutting-edge technology should be. Four opulent color options are the icing on the cake.

Just touch your finger to the huge 3.0-inch PureColor System LCD panel and the PowerShot SD980 IS responds-creating a fun, natural interface that's just the way you want to interact with technology now. When shooting, you can choose an AF point, select a shooting mode, operate the flash, set exposure compensation and more. Playback functions are also performed at your touch: switch between images, scroll display, magnify a portion of an image and control movie playback.

The PowerShot SD980 IS's 3.0-inch wide touch panel PureColor System LCD screen provides an alternative to dials and buttons. With Active Display technology, a quick shake of the camera prompts images to play back, one after the other. When the camera is tilted while advancing the images, the advance speed changes according to the tilt angle. Additionally, by quickly moving the camera forward, you can jump between Focus Checker frames when reviewing still images. Using the same action, you can pause or restart a movie currently playing.

The PowerShot SD980 IS lets you record video in beautiful high definition (1280 x 720 pixels). The camera also makes it easy to enjoy HD movies (and still photos) on your HDTV with a mini-HDMI connector for direct connection to a high-definition monitor. You'll enjoy the HD experience with no degradation of image or audio in the signal, plus the ability to display up to 130 thumbnails at once.

The PowerShot SD980 IS gives you the creative flexibility to get up close or go wide, for impressive images framed just the way you want them. Despite its slim profile and tiny body, the camera is equipped with a 5x Optical Zoom-no more sitting on the sidelines with the action too far away. The lens is ultra wide-angle, with a focal length of 24 - 120mm (35mm equivalent). That puts more image in every shot for visual excitement and a high-end feel. And the best part? Even at the long end of the zoom, images are clearand steady thanks to Canon's Optical Image Stabilization that controls camera shake. And with 12.1 Megapixels, the PowerShot SD980 IS provides amazing image resolution.

Canon Features

  • Large 3.0-inch wide touch panel PureColor System LCD with a cool cutting-edgeinterface, plus an updated Active Display for quickly switching between images during playback with a shake of the camera.
  • 720p HD movie shooting capability plus HDMI output connector for easy playback of video and photos on your HDTV.
  • Get more in your shot with a 5x Optical Zoom with ultra-wide 24mm lens, plus Canon's Optical Image Stabilizer and 12 Megapixels for amazing resolution and editing.
  • Optimize your personality with four opulent colors, silver, blue, purple, andgold.
  • Improved Smart AUTO intelligently selects the proper settings for the camera based on 22 predefined shooting situations.

Canon Specifications

Camera Type
Compact digital still camera with built-in flash, 5x Optical / 4x Digital / 20x Combined Zoom with Optical Image Stabilizer System
12.1 Megapixel, 1/2.3 inch type Charge Coupled Device (CCD)
Total Pixels
Approx. 12.4 Megapixels
Effective Pixels
Approx. 12.1 Megapixels
Focal Length
4.3(W) - 21.5(T) mm f/2.8-f/5.9 (35mm equivalent: 24(W) - 120(T) mm)
Digital Zoom
Focusing Range
Normal: 1.6 ft./50cm-infinity, 2.9 ft./90cm (T)
Macro: 2.0 in.-1.6 ft./5-50cm (W)
Digital Macro: 2.0 in.-3.9 ft./5-10cm (W)
Autofocus System
TTL Autofocus
LCD Monitor
3.0-inch TFT color LCD with wide viewing angle
LCD Pixels
Approx. 230,000 pixels
LCD Coverage
Maximum Aperture
f/2.8 (W) - f/5.9 (T)
Shutter Speed
15-1/3000 sec.; Long Shutter operates with noise reduction when manually set at 1.3-15 sec.
ISO Sensitivity
Auto, High ISO Auto, ISO 80/100/200/400/800/1600 equivalent (Standard output sensitivity. Recommended exposure index)
Light Metering Method
Evaluative, Center-weighted average, Spot
Exposure Control Method
Program AE, i-Contrast, Manual; AE Lock
Exposure Compensation
+/-2 stops in 1/3-stop increments
White Balance Control
Auto, Preset (Daylight, Cloudy, Tungsten, Fluorescent, Fluorescent H), Custom
Built-in Flash
Auto, Red-eye Reduction, Auto Red-eye Correction, Flash On, Flash Off; FE lock, Slow Synchro
Flash Range
1.6-15 ft./50cm-4.6m (W), 1.6-7.9 ft./50cm-2.4m (T) (when sensitivity is set to ISO Auto)
Recycling Time
10 sec. or less (battery voltage=3.7V)
Flash Exposure Compensation
+/-2 stops in 1/3-stop increments
Shooting Modes
Auto, P, Portrait, Foliage, Snow, Beach, Sunset, Fireworks, Aquarium, Underwater, ISO 3200, Indoor, Kids & Pets, Night Snapshot), Color Accent, Color Swap, Digital Macro, Stitch Assist, Long Shutter, Creative Light Effects, Movie
Photo Effects
My Colors Off, Vivid, Vivid Blue, Vivid Green, Vivid Red, Neutral, Sepia, Black & White, Positive Film, Lighter Skin Tone, Darker Skin Tone, Custom Color
Activates shutter after an approx. 2-sec./10-sec. delay, Face Self-Timer, Custom
Continuous Shooting
Approx. 0.8 fps
Storage Media
SD/SDHC Memory Card, MultiMediaCard, MMC Plus Card, HC MMC Plus Card
File Format
Design rule for camera file system, DPOF Version 1.1
Image Compression
Normal, Fine
JPEG Compression Mode
Still Image: Exif 2.2 (JPEG)
Movie: MOV (Image: H.264; Audio: Linear PCM (Monaural))
Number of Recording Pixels
Still Image: 4,000 x 3,000 (Large), 3,254 x 2,448 (Medium 1), 2,592 x 1,944 (Medium 2), 1,600 x 1,200 (Medium 3/Date Stamp), 640 x 480 (Small), 4,000 x 2,248 (Widescreen)

Movie: HD 1,280 x 720 (30 fps) available up to 10 min. or 4GB per clip/ 640 x 480 (30 fps), 320 x 240 (30 fps) available up to 60 minutes per clip or 4GB
Playback Modes File
Still Image: Single, Magnification (approx. 2x-10x), Auto Rotate, Rotate, Resume, My Colors, My Category, Transition Effects, Histogram, Overexposure Warning, Index (4 - 130 thumbnails), Slide Show, Red-eye Correction, Trimming, Resize, Image, i-Contrast

Movie: Normal Playback, Special Playback, Editing, Resume
Erase Modes
Still Image: single image, select range, select by date, select by category, select by folder, all images
Movie: part of movie, all of movie
Computer Interface
USB 2.0 Hi-Speed (mini-B jack)
Video Out
Audio Out
Memory card slot; direct connection to Canon SELPHY Compact Photo Printers, PIXMA Photo Printers and PictBridge-compatible printers via camera's USB 2.0 Hi-Speed cable
Power Source
Rechargeable Lithium-ion Battery NB-6L
AC Adapter Kit ACK-DC40 (optional)
Shooting Capacity
Still Image: approx. 240 shots
Playback Time
Approx. 360 min.
Operating Temperature
Operating Humidity
Dimensions (WxHxD)
3.93 x 2.10 x 0.90 in / 99.9 x 53.4 x 22.9 mm
Approx. 4.59 oz. / 130g (camera body only)
Mfr #

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Reviewed by 2 customers


Good camera at a good price


This is a very good all around point and shoot camera.

(1 of 1 customers found this review helpful)


so far so good


I've been a Sony user for most of my life simply because Sony's stuff doesn't break. Since my last camera broke I decided to switch to this camera right here and I'm liking it so far. I love the wide angle lens (those who don't may want to reconsider as it defaults to it), the special effects (namely color accent, most Canon cameras has it), and how I am able to turn off the red light that tells people that you are taking a photo (AF-assist beam, I think). What I don't really like: 1.The protruding lens. Just saying if I were to take photos where I'm not supposed to (not that I do) this camera is really calling attention to itself and won't pull off as a cell phone. Of course I could always choose one without so I didn't deduct points for that. 2.The buttons. Personally I'm kind of used to the way you can view the previous photo by pressing "left," in this camera you have to press the view button which is fine just that the screen always prompts," Touch image to enlarge, touch movie to play back. Double tap for index."(Although I can turn it off I'm still waiting to see what other tips it can provide.) What's really bumming about the button: the view button turns on the camera so if you were to take "hit and run" photos and you accidentally pressed the view button while pulling the camera out, you'll be turning the camera off when you press the ON/OFF button. Then you'll lose the moment while really turning it on. 3.The buttons and the screen's spacing. I normally hold cameras with one hand (other hand to assist when it's dark). I have small hands but this is designed for people who have really small hands (or just people who use both, hey it's cold these days). I've been accidentally pressing the "P" on the screen since it is so close to where I place my thumb (the place with the two grooves). It's also impossible to set the mode back with my thumb since I can't reach that far on the touch screen. Other features. Flash, I don't use flash, sorry (they never look good anyway). Zoom, this camera can zoom in pretty far but it's really hard to use in dim light without setting the camera down. I don't really use zoom either. Movie, the quality is pretty good for a camera; it's cool how the "color accent" also works on movies, and no you can't zoom while filming :( . The touch screen, it's pretty cool just that you can't really zoom-in zoom-out the way you do on iphones, and you have to use the zoom-in zoom-out on the camera to change the display size and amount of photos. As far as the photos itself, the colors are pretty good (bright, you could change the white balance if you wanted). There are a lot of features I have yet to explore for now I would give this camera a 9 out of ten.

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