Fujifilm FinePix HS10 Digital Camera, 10.0 Megapixel, 30x Optical Zoom, 3.0" Tilting LCD, CMOS Shift/High ISO

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About Fujifilm

Serious photographers seeking the versatility and performance of a D-SLR system without the bulk or expense now have the perfect solution in the shape of the new Fujifilm FinePix HS10. The latest addition to Fujifilm's award-winning range of big zoom 'bridge' cameras offers an unprecedented feature set that combines a powerful 30X optical zoom lens with sophisticated photographic controls, advanced functionality and D-SLR-like handling in a single compact, affordable unit.

Summary of Customer Reviews

Customers most agreed on the following attributes:
Image stabilization (9),Zoom range/performance (9),Good in low light (6),Large clear LCD (4),Short lag time (4),Easy to use (3),Good image quality (3),Nice body color (3)
Best Uses:
Travel (7),Wildlife (7),Landscape/scenery (6),Family photos (5),Low light (3)
Reviewer Profile:
Photo enthusiast (7)

Fujifilm Features

  • The Extreme Fujinon 30x Long Zoom Lens: Fujinon Lenses are used popularly in numerous situations including satellites in outer space, TV/film, security and compact cameras. With the highly adept manufacture of Fujifilm, high precision optic and technology are provided for the best 30x optical zoom.
  • Manual Zoom: Perfectly frame shots by rotating the lens ring to zoom in and out.
  • BSI CMOS 10 Megapixels: Advanced image quality, improved low light sensitivity and faster performance. Introducing new BSI (Back Side Illuminated) CMOS technology: breaking the mould and bringing three new imaging technologies below to the FinePix HS10.
  • High-speed Continuous Shooting: Shoots the action at 10fps at full resolution. Ultra-burst shooting powered by the fast BSI CMOS sensor reveals images that not even your eyes can capture.
  • Multi Frame Technology: FinePix Multi Frame Technology combined with the accelerated performance of BSI CMOS lets you use powerful Pro Modes to capture scenes with mood and depth rivaling expensive DSLR cameras.
  • High Sensitivity and Low Noise: While conventional CMOS front-side elements block light, BSI CMOS turns the sensor upside down to let light directly strike the silicon for higher sensitivity, more uniform response and lower pixel cross talk.
  • BSI CMOS Processor: Developed for the extended reach of the world's first 30x optical zoom and the high-speed performance of the BSI CMOS, the integrated processor expands photo expression with innovative Motion Panorama, Multi Motion and Pro Low light mode.
  • High Speed Continuous Shooting: Capture every detail of the action with the FinePix HS10's continuous 7-frame shooting mode at an amazing 10fps, at the full 10 megapixel resolution.
  • Best Frame Capture Mode: With this mode, you can half-press the shutter button and the HS10 will start to record photos. Then, when the special moment happens, all you have to do is fully press the shutter button and the camera will capture that shot and the 7 previous shots
  • Super High Speed Movie: Sometimes things happen too fast for you to see them properly with your own eyes. The FinePix HS10 can freeze the action at up to an amazing 1000fps! So you can see every single minute detail and watch things happening step by step in slow motion.
  • Motion Panorama: Simply sweep the camera right or left, up or down and create your own stunning panoramic images. The super-fast BSI CMOS sensor can capture multiple images and its powerful image processor stitches them together seamlessly to create beautiful panoramic photos
  • Motion Remover: Remove the tourists from your pictures! This useful function captures 5 successive shots, analyzes them and removes moving subjects. The result is an impressive 2 megapixels image that looks like a postcard shot. No more times wasted waiting for people to get out of your way!
  • Multi Motion Capture: Capture time and motion in a fun and unique way. Simply press the shutter button and the FinePix HS10 captures the action from 5 successive images and combines it into a single 2 megapixels image.
  • Pro Low-light Mode: Ideal for shooting non-moving subjects in low light, this mode automatically takes a series of four high-sensitivity & low-noise exposures and then combines them into an image with less noise than the single exposures.
  • CMOS Shift + Digital Image Stabilization: Prevent capturing blurred photos so often caused by camera shake and subject movement with the HS10's highly effective Image Stabilization technology.
  • Tracking Auto Focus: Don't miss a shot again! Half press the shutter to lock-on to your subject. However fast they are moving, tracking Auto Focus will ensure that when you take the photo, your subject comes out in focus, perfect for difficult long zoom shots.
  • Zoom Bracketing Mode: A single press of the shutter takes three shots at a differing zoom magnifications. The original image, a 1.4x zoom image and a 2.0x zoom image are all recorded separately.
  • Instant Zoom: A function to follow moving subjects in standard wide view for easy framing at high zoom settings. With a single press of a button, the subject tracked within the selected frame on the LCD, will be captured and saved at a high zoom ratio (1.4x or 2.0x digital zoom).
  • Versatile Shooting Modes: In addition to a wide range of shooting modes, the FinePix HS10 offers a selection of versatile scene positions that ensure optimum results no matter what the scene.
  • Operations for Quick Responsive Environment: Quick and easy setup of command buttons for your shooting needs in responsive environment. One hand for mode and the command dial with other for direct shooting controls.
  • Slant Mode Dial: Fingers naturally find their way to ergonomically slanted mode and command controls.
  • Direct Shooting Button: Quickly access and adjust the camera's settings and controls with the direct shooting buttons. Conveniently located to the left of the LCD these buttons allow you to easily change settings in an instant.
  • Electronic Viewfinder (EVF) with "Eye Sensor": Put your eye to the EVF and "Eye Sensor" automatically switches display from the LCD to the highly responsive electronic viewfinder.
  • 3.0-inch Tilting LCD Screen: Compose shots at even the most difficult angles with this useful tilting LCD screen.
  • Full HD Recording & Easy Playback: Recording and viewing can be done in full HD, plus advanced picture search function, micro thumbnail and slideshow, revive your captured memories.

Fujifilm Specifications

Number of effective pixels
10.3 megapixels
CCD sensor
1/2.3-inch BSI-CMOS
Storage media
Internal memory (Approx. 45MB)
SD memory card
SDHC memory card
File format
Still image: JPEG (Exif Ver. 2.2), RAW (RAF format), RAW+JPEG
Movie: MPEG4(MOV, H.264/AVC, ISO standard) with stereo sound
Audio: WAVE format, Monaural sound
Number of recorded pixels
Still image: 3,648 x 2,736 (10M) / 3,648 x 2,432 (3:2) / 3,648 x 2,056 (16:9) / 2,592 x 1,944 / 2,592 x 1,728 (3:2) / 2,592 x 1,440 (16:9) / 2,048 x 1,536 / 2,048 x 1,360 (3:2) / 1,920 x 1,080 (16:9) pixels
Fujinon 30x optical zoom lens, F2.8 (Wide) - F5.6 (Telephoto)
Lens focal length
f=4.2 - 126.0mm, equivalent to 24 - 720mm on a 35mm camera
Digital zoom
Approx. 2.0x
Wide: F2.8 / F11.0, Telephoto: F5.6 / F11.0
Focus distance (from lens surface)
Normal - Wide: Approx. 50cm / 1.6ft. to infinity
Normal - Telephoto: Approx. 5.0m / 16.4ft. to infinity
Macro - Wide: Approx. 10cm - 3.0m / 0.3ft. - 9.8ft.
Macro - Telephoto: Approx. 2.0m - 5.0m / 6.5ft. - 16.4ft.
Super Macro:
Approx. 1cm - 1.0m / 0.4in. - 3.2ft.
Auto / Equivalent to ISO 100 / 200 / 400 / 800 / 1600 / 3200 / 6400 (Standard Output Sensitivity)
Number of recorded pixels: ISO6400: "M" or "S" only
Exposure control
TTL 256-zones metering
Exposure mode
Programmed AE, Aperture Priority AE, Shutter Priority AE
Shooting modes
Mode Dial: Auto, SR, Adv, SP1, SP2, PANORAMA, C, P, S, A, M
SP: Portrait, Portrait Enhancer, Landscape, Sport, Night, Night (Tripod), Fireworks, Sunset, Snow, Beach, Flower, Text, Natural Light, Natural Light & with Flash
Image stabilizer
CMOS-shift type + DIS
Shutter speed
(Auto mode) 1/4sec. to 1/4000sec.
(All other modes) 4sec. to 1/4000sec.
Continuous shooting
Top-7 (max. 3, 5 and 10 frames/sec.)
Auto focus (Area, Multi, Center, Tracking), Continuous AF, Manual focus (One-push AF mode included), AF assist illuminator available
White balance
Automatic scene recognition
Preset: Fine, Shade, Fluorescent light (Daylight), Fluorescent light (Warm White), Fluorescent light (Cool White), Incandescent light, Custom
Approx. 10sec. / 2sec. delay
Auto flash
Effective range
Normal - Wide: Approx. 30cm - 8.0m / 1.0ft. - 26.2ft.
Normal - Telephoto: Approx. 2.0m - 4.0m / 6.5ft. - 13.1ft.
Flash modes
Red-eye removal OFF: Auto, Forced Flash, Suppressed Flash, Slow Synchro
Red-eye removal ON: Red-eye Reduction Auto, Red-eye Reduction & Forced Flash, Suppressed Flash, Red-eye Reduction & Slow Synchro
LCD monitor
3.0-inch, Approx. 230,000 dots, color LCD monitor, Approx. 97% coverage
Movie recording
1,920 x 1,080 pixels (Full HD) / 1,280 x 720 pixels (HD) / 640 x 480 pixels / 320 x 240 pixels (30 frames/sec.) with stereo sound
Photography functions
High Speed Movie (60/120/240/480/1000fps), SR AUTO (Scene Recognition Auto), Motion Panorama, Best Framing, Frame No. memory, Histograms, Zoom Bracketing, Best frame capture, Face Detection (with Auto red-eye removal), Pro Low-light, Motion Remover, Multi Motion Capture, Silent mode
Playback functions
Face Detection (with Red-eye removal), Crop, Resize, Image rotate, Slideshow, Multi-frame playback (with Micro Thumbnail), Sorting by date, Voice Memo, Image search, Histograms, Highlight warning, Movie trimming, Movie join
Video output
HDMI (Type C)
NTSC/PAL selectable
Digital interface
USB 2.0 High-speed
Power supply
4x AA type alkaline batteries (included)
Ni-MH rechargeable batteries (sold separately)
Lithium batteries (sold separately)
DC Coupler CP-04 with AC power adapter AC-5VX (sold separately)
130.6 (W) x 90.7 (H) x 126.0 (D) mm / 5.1 (W) x 3.6 (H) x 5.0 (D) in. (excluding accessories and attachments)
Approx. 636g / 22.4oz. (excluding accessories, battery and memory card)

Reviews about this item

Review Snapshot®


(based on 9 reviews)


of respondents would recommend this to a friend.

Ratings Distribution

  • 5 Stars



  • 4 Stars



  • 3 Stars



  • 2 Stars



  • 1 Stars



Most Liked Positive Review


Great Camera

I have owned 4 superzoom cameras before this one and have taken close to 100 pictures with it. The camera has a sensor the size of one from a DSLR, great zoom range and sharpness at 720 mm, and zoom and MF focusing rings that are excellent. The camera takes standard filters, and the barrel doesn't rotate. There is little color bleed between buildings or rocks and the sky. The camera does not eat up batteries. Barreling distortion is considerable at 24 mm, and the controls could be more intuit...

View full Review

I have owned 4 superzoom cameras before this one and have taken close to 100 pictures with it. The camera has a sensor the size of one from a DSLR, great zoom range and sharpness at 720 mm, and zoom and MF focusing rings that are excellent. The camera takes standard filters, and the barrel doesn't rotate. There is little color bleed between buildings or rocks and the sky. The camera does not eat up batteries. Barreling distortion is considerable at 24 mm, and the controls could be more intuitive. This camera is a good substitute for a heavier DSLR for hikes.

Reviewed by 9 customers


This is my better camera


from New York  -  Semi-pro Photographer

Family photos


Versatile all-around camera


from Hobe Sound FL  -  Photo Enthusiast

This camera was purchased as a backup for my SLR and as a travel camera. It is lightweight and has several desirable features. The features that convinced me that this would be an ideal travel camera are: 1. Manual zoom with a 30:1 range, 2. It is 3/4 the size of an SLR and half the weight, 3. It is powered by AA batteries which are available anywhere in the world. I have been very satisfied with the HS10 as a backup to my Pentax K-5 and as a travel camera.

(0 of 1 customers found this review helpful)


Great Entry Level Camera


from San Diego  -  Photo Enthusiast

Great overall camera with a few flaws that i have to address from slow RAW processing, External Flash is to harsh IMO. THose are some of my personal con list. It is a great little camera for the Novice to the Professional once you accept its primary useage.This was my first Bridge camera

(3 of 3 customers found this review helpful)




from Hobe Sound FL  -  Photo Enthusiast

The HS10 is a great travel camera. When I travel, especially overseas, I take it in addition to my SLR and several of its lenses. There are numerous times that I don't want to carry the heavier SLR and the HS10 makes a perfect backup. It's slightly smaller than an entry level SLR, but only about half the weight. The built-in 30:1 zoom lens is fantastic, particularly for wildlife. Another great travel feature: It uses four AA batteries. I can go into a drugstore in any city in the world and buy AA batteries and don't have to worry about a voltage converter to charge rechargeable batteries. Highly recommended!

(8 of 9 customers found this review helpful)


Great vacation camera with limits


from Woodstock NY  -  Pro Photographer

this camera has a great zoom range, no doubt, but the zooming is jerky at the high end. Called Fuji for an adjustment and they admitted it's not smooth. There are too many features! is this possible?, in my opinion yes! I'm a still photographer not a movie shooter. Eliminating a second type of shooting would simplify the manual for faster reading / understanding. Why does one devise need to do everything? Same problem with cell phones!

(8 of 8 customers found this review helpful)


Lots of whistles and bells


from Chicago, IL  -  Photo Enthusiast

Fuji has a very easy to reach live help line who are very helpful and easy to understand. I had a photo problem and they had me email it to them and they analyzed it and sent back a fix within a day.

(9 of 9 customers found this review helpful)


Going for the Long View


from northeast Penna.  -  Photo Enthusiast

I take mostly scenic and wildlife shots. I always wanted a long lens but the cost of good lenses is higher than I want to go. While this camera is not inexpensive (by my standards) it does provide a very good lens coupled permanently to a very good body. Operation is fairly simple especially if this isn't your first digital camera; I haven't really needed an instruction book yet though I've only been out a few times. Image stabilization is good though I prefer using a tripod since I doubt this thing can't help but blurring extended all the way out. The manual zoom is smooth and that allows exact framing which is a plus. I find the controls conveniently placed and the hand grip very good. The setup is fast, the choices for ISO, etc. are easy to find and use. When off, the camera fits into a nice small bag I bought as a kit from Adorama and that's convenient. I have not fully checked battery life so I can't speak accurately to that nor have I done any action shots or sports as yet but I feel confident the camera could handle them. The camera has good balance and weight for "grab" shots.

(4 of 6 customers found this review helpful)


on hd video use a lot power


from chicago  -  Photo Enthusiast

no battery adopter yet

(21 of 21 customers found this review helpful)


Great Camera


from Brighton, Co.  -  Photo Enthusiast

I have owned 4 superzoom cameras before this one and have taken close to 100 pictures with it. The camera has a sensor the size of one from a DSLR, great zoom range and sharpness at 720 mm, and zoom and MF focusing rings that are excellent. The camera takes standard filters, and the barrel doesn't rotate. There is little color bleed between buildings or rocks and the sky. The camera does not eat up batteries. Barreling distortion is considerable at 24 mm, and the controls could be more intuitive. This camera is a good substitute for a heavier DSLR for hikes.


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