Fujifilm X10 Digital Camera Kit,with 8GB SD Memory Card, Spare Lithium-Ion Type Battery, Camera Case, USB 2.0 SD Card Reader

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Fujifilm X10: Picture 1 regular

About Fujifilm X10

The X10 - a premium compact camera sets new standard of style and quality for digital photography

The X10 is a highly advanced compact camera with specifications that follow in the footsteps of the sought after multi award-winning FinePix X100 (released in March 2011): the ultimate in refined design, components, functions and specification. Featuring a bright optical zoom viewfinder with a wide viewing angle, the X10 allows users to enjoy the pleasure of photography via a traditional viewfinder, providing all the benefits and ease of composition that this brings.

Thorough attention to detail is evident as soon as you take hold of the X10's stunning body. With its upper control deck and base manufactured from lightweight, yet ultra strong, die-cast magnesium alloy; and mode dials and lens ring featuring their quality, aluminum milled, textured finish. The intuitive operability of the various dials and shutter-release button is also apparent with the manual zoom lens doubling up as an on/off power switch, ensuring you can react quickly to potential photo shooting scenarios as they occur.

Main features
(1) Newly-developed F2.0 wide-angle and F2.8 telephoto, bright, FUJINON 4x optical, manual barrel zoom lens
The X10 features a newly-developed high-definition Super EBC FUJINON*2 lens which achieves superb image clarity over the whole of the image. The lens consists of 11 glass lens elements in 9 groups, including 3 aspherical glass lens elements (6 sides) and 2 extra-low dispersion lens elements. The result is an ultra bright lens with a wide-angle maximum aperture of 2.0 and telephoto maximum aperture of 2.8.

With its all-metal lens barrel you are guaranteed a smooth zoom action which helps you compose your photos quickly and easily. In addition the camera's power switch has been deftly built into the manual barrel zoom to facilitate fast responses and to help you avoid missed photo opportunities. The lenses are designed by R&D of FUJINON who has a long-term experience to supply a majority of professional broadcasting lenses.

Featuring a newly developed Optical Image Stabilisation mechanism, you can rest assured that any lens aberration is kept to an absolute minimum and image resolution is maximised making the most of the sensor performance and delivering high quality images.

The lens is capable of taking super-macro shots as close up as 1cm. This function can also be combined with 7-blade aperture to deliver a stunning soft-focus "bokeh" effect perfect for shooting portraits using the telephoto zoom.

(2) Combining a bright optical viewfinder with a wide viewing-angle and a manual barrel zoom lens
Fujifilm's engineers have used an arrangement of 3 aspherical lenses plus a special dach prism configuration to deliver a viewfinder with superior brightness and a superb field of view with its extra wide viewing angle, and all whilst still maintaining a compact camera size. This, combined with the Manual Barrel Zoom functionality, makes a real difference and brings a welcome old-style photographic feel to the X10.

(3) Newly-developed large 2/3" 12 megapixel EXR CMOS sensor and advanced EXR Processor
The X10 features a newly-developed large 2/3" 12 megapixel EXR CMOS sensor with approximately twice the sensor area, and approximately 2.5times the pixel area, compared to existing Fujifilm camera models*3.

This bespoke EXR CMOS sensor combines Fujifilm's proprietary EXR technology (which can select the optimum shooting mode from the three options below SN / DR / HR), with CMOS technology to provide bright, sharp images in all shooting conditions.
• SN High Sensitivity and Low Noise mode - produces clear and sharp high-sensitivity images whilst keeping the noise levels low, and is an ideal choice for capturing night scenes or indoor situations with poor lighting.
• DR Wide Dynamic Range mode - delivers a much increased dynamic range (up to 1600%) delivering rich gradations and detail in both the shadows and highlights
• HR High Resolution mode - takes full advantage of the 12 megapixel resolution to reproduce the finest details in landscape and portrait scenes, perfect for use on bright clear days

In addition the X10 features a high-speed EXR CMOS and EXR processor which facilitate high-speed continuous shooting at up to 7 frames per second at the full 12 megapixel resolution (L size), and 10 frames per second at the reduced resolution M size.

Plus a 49-point matrix contrast AF which provides high-speed and high-precision auto focusing thanks to the fast CMOS capabilities and the advanced EXR Processor's AF system.

With its super speedy shutter-release time lag of approx. 0.01 seconds, the X10 can capture even the most fleeting of photo opportunities. And it's also worth mentioning that it features best-in-class*4 1080p Full HD movie recording capabilities.

(4) The X10's elegant design that has inherited the look and feel of the X100, and the "made in Japan" seal of quality
Manufactured from strong, yet lightweight, die-cast magnesium alloy, the X10's upper control deck and camera base are perfectly designed and add a real sense of style and glamour to the camera. On top of this the exquisite notches of the exposure compensation dial and the satisfying torque feedback produced by the hidden metal ball in the click-stop mechanism ensure the quality of craftsmanship is truly apparent.

(5) Fujifilm's unique functions for adjusting image quality
EXR Auto - for the automatic optimisation of the sensor and the camera settings

The X10 not only offers "EXR Auto" intelligent scene recognition (which adjusts camera settings to suit sunsets, blue skies, greenery, beaches, snow, etc.), and also detects people and identifies difficult to photograph backlight conditions, but now, it even has the ability to detect subject movements. The intelligent EXR CMOS Sensor automatically selects the optimum shooting mode from of a total of 99 different variations, this enables it to capture any kind of scene perfectly in even the most difficult shooting conditions.

In terms of ISO settings, the X10 can capture shots between ISO 100 for well lit conditions and top picture quality, and ultra-high ISO 12800*5 for the most minimal of lighting conditions. If the correct exposure cannot be obtained with the selected ISO setting, the ISO Auto Setting function adjusts it automatically between 100 and 3200.

For those of you that like to experiment, the X10 offers Fujifilm's unique Film Simulation modes, reflecting the company's background in photographic films. Eight setting are available, including Velvia / PROVIA / ASTIA which allow you to reproduce the well-known tones of highly popular color reversal films, as well as X10 expands the scope of photo expression with Monochrome Mode that can be fine-tuned with R / Ye / G filter settings.

In addition to Auto White Balance, the X10 provides a choice of 9 white balance presets to compensate for the color of different light sources. Users can also set a Custom White Balance using a grey card or other surface, or select the optimum Kelvin value.

The X10 also features detailed image adjustability settings with options including "Color" to adjust color strength, "Highlight Tone" / "Shadow Tone" to adjust contrast in highlight / shadow sections, and "Sharpness" to sharpen or soften pixel edges.

Finally there is a Noise Reduction Adjustment function to set the strength of noise reduction at five different levels according to the users' emphasis on whether to prioritise high resolution or low noise.

(6) Other notable features on the X10

• 4x optical zoom featuring Fujifilm's new Intelligent Digital 2x Telephoto zoom technology, doubling the telephoto capabilities and providing up to an 8x zoom
• Diverse manual shooting modes that can be selected according to scene type (Program / Aperture Priority / Shutter Speed Priority / Manual)
• Power start-up within approx. 0.8 seconds using on/off switch built into lens ring (must be in Quick Start mode) perfect for capturing any unexpected photo opportunities
• 360° Motion Panorama for seamless 360-degree panoramic shooting
• Manual pop-up flash with a range of 7 metres
• High-contrast and wide viewing-angle 2.8" 460K dot High contrast LCD monitor that provides excellent view-ability even if you're outdoors in bright sunlight
• Electronic horizon leveling gauge to check the camera is being held on the level, and histogram display to check image gradation
• Four diverse auto bracketing functions for exposure, ISO sensitivity, dynamic range and film simulation
• RAW shooting and in-camera RAW processing (plus SilkyPix RAW conversion software is supplied in-box)

(7) Premium Accessory Line-up
To perfectly compliment the look and premium quality feel of the X10 camera body, a retro leather "quick shot" case with matching strap has been designed which fits the X10 like a glove. Made out of luxurious leather it has been thought out with uncompromising attention to detail, ensuring the ultimate ease of use and practicality.

Precision milled from metal, the lens hood with adapter ring will be available. The adapter ring is also compatible with commercially sold 52mm filters and lens caps.

EF-20 (Guide Number:20) and EF-42 (Guide Number:42) are compatible with the X10.
*1 35mm equivalent
*2 High quality FUJINON lenses are used widely in the broadcasting
*2 High quality FUJINON lenses are used widely in the broadcasting industry worldwide.
*3 Compared to the FinePix F550EXR
*4 Digital cameras equipped with a 2/3" image sensor

Fujifilm X10 Features

  • Newly-developed F2.0 wide-angle and F2.8 telephoto, bright, FUJINON 4x optical, manual barrel zoom lens
  • Combining a bright optical viewfinder with a wide viewing-angle and a manual barrel zoom lens
  • Newly-developed large 2/3" 12 megapixel EXR CMOS sensor and advanced EXR Processor
    SN High Sensitivity and Low Noise mode
    DR Wide Dynamic Range mode
    HR High Resolution mode
  • The X10's elegant design that has inherited the look and feel of the X100, and the "made in Japan" seal of quality
  • Fujifilm's unique functions for adjusting image quality

Fujifilm X10 Specifications

Number of effective pixels
12.3 million pixels
Image sensor
2/3-inch EXR CMOS with primary color filter
Storage media
SD / SDHC / SDXC(UHS-I) memory card
File format
still image
JPEG (Exif Ver 2.3)*3, RAW (RAF format), RAW + JPEG
(Design rule for Camera File system compliant / DPOF-compatible)
H.264 (MOV) with Stereo sound
Fujinon 4 x optical zoom lens
Focal Length
f=7.1 - 28.4 mm, equivalent to 28 - 112 mm on a 35 mm camera
Aperture Range
F2.8-F11(Telephoto) 1/3EV step (controlled 7-blade aperture diaphragm)
9 groups 11 lenses (3 aspherical glass molded lenses included)
Digital zoom
Intelligent digital zoom (approx. 2X)
Focus distance: Normal
Wide : Approx. 50 cm / 1.6 ft. to infinity
Telephoto : Approx. 80 cm / 2.6 ft. to infinity
Focus distance: Macro
Wide : Approx. 10 cm - 3.0 m / 0.3 ft. - 9.8 ft. Telephoto : Approx. 50 cm - 3.0 m / 1.6 ft. - 9.8 ft.
Focus Distance: SUper Macro
Approx. 1.0 cm - 1.0 m / 0.4 in. - 3.3 ft
Auto / Equivalent to ISO 100 / 200 / 250 / 320 / 400 / 500 / 640 / 800 / 1000 / 1250 / 1600 / 2000 / 2500 / 3200 / 4000* / 5000* / 6400* / 12800* (Standard Output Sensitivity)
* ISO4000 / 5000 / 6400 : M mode or lower, ISO12800 : S mode
Exposure control
TTL 256-zones metering, Multi / Spot / Average
Exposure Mode
Programmed AE, Aperture Priority AE, Shutter Priority AE, Manual
Shooting modes
Natural Light, Natural Light & Flash, Portrait, Portrait Enhancer, Landscape, Sport, Night, Night (Tripod), Fireworks, Sunset, Snow, Beach, Party, Flower, Text, Underwater
Mode Dial
EXR, AUTO, P, S, A, M, C1, C2, Movie, SP, Adv.
Image stabilizer
Lens shift type
Face detection
Exposure Compensation
2.0EV - +2.0EV 1/3EV step
Shutter Speed
Auto mode) 1/4 sec. to 1/4000* sec., (All other modes) 30 sec. to 1/4000* sec.
* 1/4000 sec. at small aperture, 1/1000 sec. at full aperture
Continuous shooting - Top
Super High : approx. 10 fps (Size M, S)
High : approx. 7 fps (Size L, M, S)
Middle : approx. 5 fps (Size L, M, S)
Low : approx. 3 fps (Size L, M, S)
*SD memory card with a class 4 write speed (4 MB/sec.) or better is recommended.
* Maximum frame number for each continuous shooting mode is limited.
Best Frame capture :
Super High : approx. 10 fps 8 / 16 frames (Size M, S)
High : approx. 7 fps 8 frames (Size L, M, S) / 16 frames (Size M, S)
Middle : approx. 5 fps 8 frames (Size L, M, S) / 16 frames (Size M, S)
Low : approx. 3 fps 8 frames (Size L, M, S) / 16 frames (Size M, S)
Auto bracketing
AE Bracketing : ±1/3EV, ±2/3EV, ±1EV
Film Simulation Bracketing : PROVIA / STANDARD, Velvia / VIVID, ASTIA / SOFT
Dynamic Range Bracketing : 100%, 200%, 400%
ISO Sensitivity Bracketing : ±1/3EV, ±2/3EV, ±1EV
Focus - Mode
Single AF / Continuous AF (EXR AUTO, Movie),
Manual AF (One-push AF mode included)
Focus - Type
TTL contrast AF, AF assist illuminator available
Focus - AF frame selection
Multi, Area, Tracking
White balance
Automatic scene recognition
Preset : Fine, Shade, Fluorescent light (Daylight), Fluorescent light (Warm White), Fluorescent light (Cool White), Incandescent light, Underwater, Custom, Color temperature selection
10 sec. / 2 sec. delay x 460,000 dots
Auto flash (super intelligent flash)
Effective range : (ISO AUTO (800))
Wide : Approx. 50 cm - 7.0 m / 1.6 ft. - 22.9 ft.
Telephoto : Approx. 80 cm - 5.0 m / 2.6 ft. - 16.4 ft.
Flash modes
Red-eye removal OFF : Auto, Forced Flash, Suppressed Flash, Slow Synchro. Red-eye removal ON : Red-eye Reduction Auto, Red-eye Reduction & Forced Flash, Suppressed Flash, Red-eye Reduction & Slow Synchro.
Hot shoe
Optical zoom viewfinder
Approx. 85% coverage
Diopter adjustment : -3.5 - +1.5 m-1(dpt)
LCD monitor
2.8-inch, approx. 460,000dots, TFT color LCD monitor (Approx. 100% coverage)
Movie Recording
1920 x 1080 pixels / 1280 x 720 pixels / 640 x 480 pixels (30 frames / sec.) with stereo sound
Optical zoom (manual) can be used.
Photography Functions
EXR mode (EXR Auto / Resolution priority / High ISO & Low noise priority / Dynamic range priority), Face recognition, Face Detection, Auto red-eye removal,Film simulation, Framing guideline, Frame No. memory, Histogram display, Best frame capture, Advanced mode (Motion panorama360, Pro focus, Pro low light), High Speed Movie (70 / 120 / 200 frames/sec.), Electronic level, One-touch RAW, Advanced Anti Blur
Playback Functions
Face Detection, Auto red-eye removal, Multi-frame playback (with micro thumbnail), Protect, Crop, Resize, Slide show, Image rotate, Voice memo, Histogram display, Exposure warning, Photobook assist, Image search, Favorites, Mark for upload, Panorama, Erase selected frames, RAW conversing
Other Functions
PictBridge, Exif Print, 35 Languages, Time difference, Silent mode
Video Output
NTSC / PAL selectable with Monaural sound
Digital interface:
USB 2.0 High-Speed
HD output:
HDMI Mini connector
Power supply
NP-50 Li-ion battery (included)
CP-50 with AC power adapter AC-5VX (sold separately)
Dimensions (W x H x D)
117.0(W) x 69.6(H) x 56.8(D) mm / 4.6(W) x 2.7(H) x 2.2(D) in.
Approx. 350 g / 12.3 oz. (including battery and memory card)
Approx. 330 g / 11.6 oz. (excluding battery and memory card)
Operating Temperature
0°C - 40°C
Operating Humidity
10% - 80% (no condensation)
Optional Accessories
Li-ion battery NP-50 - Battery charger BC-45W - A / V cable AV-C1 - Lens hood LH-X10 - Leather case LC-X10 - Shoe Mount Flash EF-42 / EF-20 - AC power adapter AC-5VX - DC coupler CP-50
Mfr #
16190089 KA

Fujifilm X10 Reviews Powered by TurnTo®

Review Snapshot®


(based on 9 reviews)


of respondents would recommend this to a friend.

Ratings Distribution

  • 5 Stars



  • 4 Stars



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  • 1 Stars



Reviewed by 9 customers

(2 of 2 customers found this review helpful)


My other camera's an M9


Looks and feels remarkably like my 35mm Leica CM zoom. What else can I say?

(2 of 2 customers found this review helpful)


No DSLR, but great shots


I have been looking for a small camera that I could take to family and personal events and everywhere and not miss photo opportunities and get some decent pictures. I am happy with this camera. You can tell the difference from my professional cameras, but it is not bad. It has a really good AI mode, so most of the time I do not fiddle with the manual controls and just use it as a point and shoot. I got a camera cover manufactured or at least labeled by EZphoto, made of really good leatherette. The Fuji case was just too expensive. You will want to get a case. I also got two extra batteries from a third party because the battery life on this thing lasted about 225 shots. I just reached into my pocket and changed the battery at the wedding where I used it. It looks like a high quality compact German camera from the 1960s with all the little knobs, so it is quite non-threatening. I have had some great shots with this thing. That often described "orb problem" is not an issue for me. I would just remember the particular weakness of the device and compensate for it.

(1 of 1 customers found this review helpful)




Just got the X 10 yesterday from Adorama and I am very pleased with the pictures I have taken. The RAW pictures behave a little different in Lightroom compared to my Canon Raw but that could be me. Will continue to work with it. Yet to test auto bracket and see what I get. So far the low light performance is great and the picture quality outstanding. It has enough dials to keep me happy and away from shooting automatic mode The X 10 is really built well. feels good in the hand and the zoom lens with the off/on as a part of the lens is great. Guess you can tell I like it.

(4 of 4 customers found this review helpful)


No fix for orb problem


FUJI firmware upgrade does not fix the white blob problem - many photos ruined. It's not a minor problem that you can edit out. Too late for a refund because I waited for the firmware fix. DO NOT BUY THIS CAMERA! Can't give a rating less than one star, but I would if I could.

(2 of 2 customers found this review helpful)




Just got back from a family vacation from California. I was given this camera to use by a friend. Once I got used to it I had a hard time using my Pro equipment. Great in low light, fast focus and very, very sharp. This is a point-n-shoot for you camera pros who do not want to carry all your equipment all the time. Truly an impressive camera for the size. Cons: The viewfinder is not true and not accurate to the photos. I did not like the case from Fuji as it was not easy to take on and off for access to your battery and card. I've placed my order for this camera and can't wait to get it! HK

(8 of 8 customers found this review helpful)


The camera overpromise underdeliver...


Overpriced camera. Advertised as good in low light...not true. CD with camera contains RAW converter that will not work:. this is the feedback that I got regarding the converter included on the CD that came with camera: "Based on the information you provided, it seems you are using "RAW FILE CONVERTER EX powered by SILKYPIX" which came with FUJIFILM X10. We are sorry but we cannot help you because support of the product is performing at FUJIFILM. Please contact directly FUJIFILM by sending your email about "RAW FILE CONVERTER EX powered by SILKYPIX" to the address of ""." To make matters worse...still have not heard back from Adorama in response to my request to returnt camera. I would not buy from them again.

(11 of 11 customers found this review helpful)


Very Disappointing!


Although impressive, versatile and well designed in a "retro/leica" way, this camera disappoints when it comes to image quality. Not bad for a high-end point and shoot, but at closer inspection images are soft and mushy even at the best quality settings. Also, the Fujifilm .raf RAW format is difficult to deal with. Very few tools (if any) aside from the included Silkypix software will actually read let alone process the format. Don't even think about opening them in Adobe RAW and Photoshop. All in all, a fine camera for the well heeled enthusiast, but anyone whose serious about their photography will soon realize this is nothing more than pretentious high-tech toy.

(5 of 5 customers found this review helpful)


I like the viewfinder


I wear glasses and have found that most small cameras don't have enough eye relief for me to see the entire image at once. The Fuji x-10 has plenty of eye relief with a big, bight view of the subject. I'm totally pleased. I've only been shooting for a day now, all of it indoor with low light. I'm pleased with the results. In dim light, the auto ISO tends to favor lower ISO with slower shutter speeds than I would prefer, but the image stabilization does a fine job for subjects that are not moving. You will want to manually set the shutter speed if you are shooting a moving subject in dim light. The camera is small enough to fit in my coat pocket, something my Olympus micro 4/3 camera doesn't do. Case Logic makes a small case with shoulder strap that can be purchased locally for $14.

(8 of 8 customers found this review helpful)


Great at what it does


I Wanted a smaller solid camera that I could carry on my time away from assignments that was simple and inspiring. This camera does fit that! Sharp, great images off the film card, and files that could be published. This is not a film Leica, but it sure feels good and reminds me of my Contax G2 and M4P.

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