The D50 is the smallest, lightest and easiest-to-use Nikon digital SLR camera to date, and is designed for the broadest range of consumers including family memory-keepers looking to take advantage of the image quality, speed & responsiveness Nikon digital SLR's offer, as well as photo enthusiasts & amateures who want to capture brilliant digital pictures with vibrant color & immaculate sharpness. The new entry-level D50 makes exceptional digital SLR photography a reality for everyone.
The D50 is the perfect combination of intelligent, easy-to-use features & impeccable image quality. The camera's seven Digital Vari-Program modes make capturing the moment easier than ever, & the new "Child" mode, for example, assures that moms & dads don't have to be photography experts to capture the most vivid color & contrast when taking pictures of their children.
The D50's "Child" mode automatically adjusts several of the camera's settings, including ISO, shutter speeds, & white balance, to produce optimized images when taking pictures of children. The D50 promises to be an ideal tool for parents who refuse to let memories pass them by.
The D50 also includes a full range of manual controls & custom settings, so users can grow with the camera, & advanced photo enthusiasts can find themselves right at home with a D50 in their hands.
With a new 6.1 effective megapixel Nikon DX Format CCD image sensor & a highly advanced image processing engine, the D50 produces dazzlingly faithful images capable of tremendous enlargement, yet manageable. Nikon's new 3D Color Matrix Metering II ensures accurate exposure control in all types of lighting situations by automatically comparing input from its frame-wide 420- pixel metering sensor for each scene to a large onboard database of over 30,000 scenes from actual photography.
Newly developed exposure evaluation methods detect highlights & shadows in the frame, & compensate for them to help prevent inaccurate exposure. Shutter speed choices in the D50 extend from 30 seconds to an action-stopping 1/4,000 second. A high-speed flash sync speed up to 1/500 second makes great fill flash photography possible & Nikon's i-TTL flash technology makes it automatic.
The Digital Vari-Program modes also free up the user to think about capturing special & fleeting moments instead of getting overwhelmed with buttons & dials. Selecting one of the 7 simple icons from the handy exposure mode dial optimizes otherwise complex settings & ISO-equivalent sensitivity to produce consistently remarkable results.
The D50 is ready to shoot in an imperceptible 0.2 seconds. The shutter responds almost instantly when a picture is taken, thereby minimizing 'shutter-lag' & virtually eliminating a common frustration of digital photography. Continuous shooting at 2.5 pictures per second* (can be maintained for a burst of up to to 137 pictures, making action photography a reality.