Sony Cyber-shot DSC-TX7 Digital Camera with 10.2 Megapixel, 4x Optical Zoom, 3.5" Touch LCD Display, Silver

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About Sony

The Sony Cyber-Shot ultra-slim DSC-TX7 offers an impressive Carl Zeiss Vario-Tessar 24mm 4x zoom lens and a large, 3.5" (diag.) touch screen to easily take and review photos. An advanced "Exmor R" CMOS sensor provides stunning low-light images and sweeping panoramic photos with iSweep Panorama mode. Plus, enjoy 1920x1080 Full HD video recording and playback.

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Sony Features

  • 10.2 Megapixel Back-illuminated "Exmor R" CMOS Image Sensor: It features a 10.2 megapixel "Exmor R" CMOS image sensor that brings out the full resolving power of the camera's Carl Zeiss Vario-Tessar lens to deliver extremely fast speed, high resolution and stunning low-light sensitivity
  • Easy Touch Screen Interaction: The DSC-TX7 offers intuitive functions to the multi-purpose touch screen, such as the ability to select the focus point with a simple touch, scroll through images by sliding your finger across the screen and one-touch access to the MENU
  • Intelligent Sweep Panorama Mode: Capture expansive landscapes with Intelligent Sweep Panorama Mode. Press shutter and sweep and the camera does the rest, continuously, shooting images and in one second stitching them together
  • 1080i AVCHD Movie Mode: Record movies in 1080i AVCHD high definition at 60i9. The AVCHD format captures a high degree of detail and smooth movement and when footage is burned to disc, can be played back on Blu-ray Disc players, Sony PlayStation3 systems and compatible PCs and HDTVs
  • HD MP4 Movie Mode: MP4 is a popular format for high definition video that compresses the size of your audio and video, making your media files small enough to easily transfer to your compatible PC or Mac.
  • Stylish Ultra-slim Design: Measuring at just 3 7/8" x 2 3/8" x 23/32", the DSC-TX7 is slim enough to slip into a pocket or purse, so you can take it with you wherever you go.
  • Intelligent Scene Recognition (iSCN) Mode: Intelligent Scene Recognition Mode automatically detects nine different types of scenes and, within just 1/30th of a second, selects the appropriate camera settings
  • High Sensitivity Mode (ISO 3200): High ISO allows for faster shutter speed, so you can take photos indoors or in low light without the need for a flash.
  • Smile Shutter technology: Smile Shutter technology captures a smile the moment it happens. Simply press the Smile Shutter button and the camera does the rest. You can also select adult and child priority and indicate the degree of Smile Detection Sensitivity.
  • Easy Shooting Mode: In Easy Shooting Mode, easy-to-understand basic instructions are displayed on the LCD screen and the camera switches to all automatic settings, removing several function choices and allowing you to focus on just your subject
  • PHOTOMUSIC: PHOTOMUSIC combines images with music to produce fun and entertaining slide shows with standard visual effects (Simple, Nostalgic, Active and Stylish). Select from pre-loaded tracks on the camera or transfer your own from your compatible computer
  • Creative painting tools: Decorate your photos with words and drawings using the included paint pen or your finger. Have fun using more than 30 stamps and 15 types of picture frames and save new images at up to 5 megapixel resolution.
  • Media card slot: For convenient storage and sharing of your images, the DSC-TX7 accepts Memory Stick Duo/Memory Stick PRO Duo/Memory Stick PRO-HG Duo media (sold separately) and SD/SDHC media.
  • Carl Zeiss Vario-Tessar Lens with 25mm equivalent wide 4x Optical Zoom: The zoom lens brings distant subjects closer for video recording as well as for outdoor, sports and travel photos and Close Focus shoots close-ups up to just under 1/2" from the subject.
  • Anti-Motion Blur Mode: When set in Anti-motion Blur Mode, the DSC-TX7 captures six images in a fraction of a second with higher shutter speed and combines the data from all six to create a single image of extraordinary detail and eliminate subject blur, beyond the capability of traditional cameras.
  • Backlight Correction HDR: Shooting high-contrast scenes can often lead to washed out backgrounds and/or details lost in shadow
  • HDMI Output: The High-Definition Multimedia Interface (HDMI) is a compact audio/video connector interface for transmitting uncompressed digital streams.
  • Self-Portrait Timer: Self-Portrait Timer helps take the guesswork out of self portraits by utilizing Face Detection technology to recognize when your face enters the frame.
  • BIONZ Image Processor: Fast processing enables unique Sony features such as Sweep Panorama, Handheld Twilight, Antimotion Blur, HDR, etc to take combine multi images in less than a second to create wide panoramic image, reduced grain images and less shadow or washout images
  • Anti-blink Function: It's frustrating to think you've captured that perfect shot, only to review it later and discover one of your subjects blinked just as you pressed the shutter
  • Face Detection technology: Sony's Face Detection technology can automatically distinguish between children and adults. Face Detection technology detects up to eight individual faces and adjusts flash, focus, exposure and white balance to help deliver crisp, properly lit images of family & friends.
  • Scene modes: The DSC-TX7 features 12convenient scene modes: High Sensitivity / Twilight / Twilight Portrait / Soft Snap / Landscape / Beach / Snow / Fireworks / High Speed Shutter / Underwater / Gourmet / Pet.
  • Function Guide: This beginner-friendly optional function helps navigate through the various functions and settings displaying the description of chosen functions or settings on the LCD screen.
  • Viewing modes: Find your photos using the simple folder or calendar viewing modes.
  • Wide zoom display: To use the entire image area of your compatible HDTV screen (sold separately), Wide Zoom display automatically expands standard 4:3 and 3:2 images to 16:9.

Sony Specifications

Battery Capacity
Battery life (min.): Approx. 115; No. of Images: Approx. 230
Battery Type
Power Consumption (in Operation)
Approx. 1.0W
Burst Mode
Approx 10 fps at 10.2MP
Date/Time Stamp
Available in the included PMB software.
Dynamic Range Optimizer
Image Stabilization
Media/Battery Indicator
Memory Stick PRO Media Compatibility
Tested to support up to 32GB Memory Stick DUO PRO media capacity
Movie Mode(s)
1920 x 1080(59.94i, Interlace) (Approx.17Mbps) / 1440 x 1080(59.94i, Interlace) / (Approx.9Mbps) / 1440 x 1080 (29.97fps, Progressive) (Approx.12Mbps) / 1280 x 720(29.97fps, Progressive) (Approx.6Mbps) / VGA(640 x 480, 29.97fps, Progressive) (Approx.3Mbps)
PictBridge Compatible
Red-Eye Reduction
Auto / On / Off
Scene Mode(s)
Twilight / Twilight Portrait / Twilight using a tripod / Backlight / Backlight Portrait / Landscape / Macro / Portrait / Close Focus
Self Timer
Yes (Off / 10sec. / 2sec./ portrait1 / portrait2)
Still Image Mode(s)
Normal (JPEG) / Hi-Speed Burst
Single / Select
White Balance
White Balance: Auto / Daylight / Cloudy / Fluorescent 1(White Fluorescent Lighting) / Fluorescent 2 (Natural White Fluorescent Lighting) / Fluorescent 3 (Day White Fluorescent Lighting) / Incandescent / Flash / One Push, Two Push Set. White Balance mode (underwater): Auto / Underwater 1 / Underwater 2 / One Push, Two Push Set.
BIONZ Engine
Auto / 100 / 200 / 400 / 800 / 1600 / 3200
3.5" Xtra Fine TruBlack (921K pixels)
Lens Construction
12 elements in 10 groups(including 6 aspheric elements,1 prism)
Lens Type
Carl Zeiss Vario-Tessar
Flash Effective Range
"ISO Auto: Approx.0.08-Approx.3.8m(Approx.0.26'-Approx.12.47')(W) / Approx.0.5-Approx.3.1m(Approx.1.64'-Approx.10.17')(T), ISO3200: up to Approx.8.0m(Approx26.25')(W) / Approx.6.3m(Approx20.67')(T)"
Flash Mode(s)
Auto / Flash On / Slow Syncro / Flash Off
AF Illuminator Light
Auto / Off
Clear RAW NR
Histogram Display
In-Camera Editing
Trimming / Red Eye Correction / Unsharp Masking
Multi-Pattern Measuring
NightFraming System
NightShot Infrared System
Power Save Mode
Yes (after approx. 3 min. of inactivity)
Real Imaging Processor Technology
Accessory Terminal
Multi connector
Audio/Video Output(s)
Yes via Multi-Use Connector
HD Output
Yes (1080i)
USB Port(s)
Yes - USB2.0 Hi-Speed
Imaging Device
1/2.4" (7.59mm) 'Exmor R' CMOS Sensor
Approx. 10.2 Megapixels
Recording Media
45MB internal Flash Memory, optional Memory Stick Duo Media, optional Memory Stick PRO Duo Media, optional Memory Stick PRO Duo (High Speed), optional Memory Stick PRO HG-Duo
35mm Equivalent
Still shots: 25-100mm / Movie 16:9: 28-112mm / Movie 4:3 : 34-136mm
Aperture Range
Digital Zoom
Smart Zoom / Precision Digital Zoom / Off
Exposure Compensation
Plus / Minus 2.0 EV, 1/3 EV step
Face Detection
Detects up to 8 Faces - with Touch Priority / Auto Priority / Child Priority / Adult Priority
Focal Length
9 points / Center Weighted AF / Spot AF/ Flexible Spot (touch)
Macro Mode
Auto Macro: W:Approx. 0.39" (1cm) to Infinity
Optical Zoom
Shutter Speed
iAuto(2" - 1/1,600) / Program Auto(1" - 1/1,600)
Smart Zoom Technology
5M : Approx.5.6x(Total), VGA : Approx.22x(Total), 16:9 (2M) : Approx.7.6x(Total)
Total Zoom
Approx. 8x
Operating System Compatibility
Microsoft 2000 Professional SP4, XP Home and Professional SP3, Windows 7; Vista SP1 Macintosh OS 9.1/9.2/OS X (10.1-10.6)
Supplied Software
Picture Motion Browser V. 5.0 + USB Driver (Not supported by Macintosh Operating Systems); PMB Portable 1.1; Music Transfer
Dimensions (Approx.)
W x H x D: 3-7/8" x 2-3/8" x 23/32" (97.8mm x 59.5mm x 17.5mm)
Weight (Approx.)
Approx. 4.7oz. (133g) body only; Approx. 5.3oz. (149g) body with battery and Memory Stick Duo
Mfr #

Reviews about this item

Review Snapshot®


(based on 18 reviews)


of respondents would recommend this to a friend.

Ratings Distribution

  • 5 Stars



  • 4 Stars



  • 3 Stars



  • 2 Stars



  • 1 Stars



Most Liked Positive Review


Absolutely Fantastic Camera, a little pricey

Let me start by saying I have a Canon XS DSLR which I love, so my comparison to photos to that is probably very biased. The DSC-TX7 is an absolutely fantastic looking camera. No one has a camera this streamlined and small. AND THAT is exactly why I bought it. I was really hoping that the photos would turn out little bit better (the photos are still fantastic) but again, I was comparing to a DLSR, which really is no comparison. The lens in the TX7 is non-telescoping so you don't get as good of

View full Review

Let me start by saying I have a Canon XS DSLR which I love, so my comparison to photos to that is probably very biased. The DSC-TX7 is an absolutely fantastic looking camera. No one has a camera this streamlined and small. AND THAT is exactly why I bought it. I was really hoping that the photos would turn out little bit better (the photos are still fantastic) but again, I was comparing to a DLSR, which really is no comparison. The lens in the TX7 is non-telescoping so you don't get as good of a photo as a telescoping lens or a DSLR, but there is no trading the sleek-ness of this camera. I can easily fit in my purse or pocket, or a jacket pocket. For snapshots it's perfect, and the touch screen makes it SOOOO easy to use. Matter-a-fact it has an "easy mode" which if you don't feel like thinking, or if you need to hand it to someone to take a picture of you, it makes it dummy-proof. The 2nd best thing (next to it's size) is the panoramic mode. That feature is super-sweet and getting lots in a photo it's a great feature. Imagine being able to shoot a whole room full of people and get everyone in the shot! The auto-focus or the way you can choose where to focus is pretty cool, and easy to maneuver. The HD video and the stereo mic is nice if you intend to watch directly to TV, but keep in mind the 1080i HD video takes up a lot of memory, so be sure to by a big memory card or SD card (yes, a sony camera that takes SD!). It's now March 2010, and i contemplated getting the all-weather, shock-proof DSC-TX5 that is supposed to come out in April 2010 for $350, BUT... it's seems to be the TX1 in an all-weather body. The TX1 is great, but the main differences between the TX1/TX5 and the TX7 seem to be the mono mic, the 720P HD vs 1080 HD, and the 3.0 (TX1/TX5) in touch screen vs 3.5 (TX7) in touch screen. Decide if you need an all weather body, and if you don't I would go for the TX7. The technology is newer, and it won't disappoint. Every day, I find a new feature that's pretty awesome. Oh, one last thing, the Silver color is really more like a gunmetal gray, and is actually nicer than I thought. Invest in a small microfiber/eyeglass cleaning cloth to keep handy, the touch screen gets really finger-printy, but it wipes easily. I wish there was a 4.5 star rating for this camera, because I would take a little off because of the price. $400 is the top of the market, there are a few other cameras that come close like the Nikon S70 for $300 or the Samsung TL225 Dual view for $350 , BUT.. it was a trade off for having such a sleek camera with the Panoramic mode. You definitely get what you pay for, because this camera is really is feature packed. I have been using it for a couple weeks, and I love it.


Most Liked Negative Review


Videos are good but not so sharp photo

Sony DSC-TX7 Camera is very portable camera with good battery life. It has good features. It can detect scenes automatically. It has HDR and panoramic features that are useful. I must admit the HD videos are much better for a tiny camera like this. It’s not like the full blown camcorder but good enough for a small camera. Landscape pictures are good. However, the portraits are not always sharp (you can see the noise if you zoom in) compared to good Digital SLR or even the 2003 DSC V1. ...

View full Review

Sony DSC-TX7 Camera is very portable camera with good battery life. It has good features. It can detect scenes automatically. It has HDR and panoramic features that are useful. I must admit the HD videos are much better for a tiny camera like this. It’s not like the full blown camcorder but good enough for a small camera. Landscape pictures are good. However, the portraits are not always sharp (you can see the noise if you zoom in) compared to good Digital SLR or even the 2003 DSC V1. When you have good light its okay, but if not it’s not so sharp. I like sharp faces in my photos. I was very happy with the DSC-V1 release in 2003 with Carl Zeiss vario Sonnar lens. This camera has Carl Zeiss Vario Tessar lens, but the sensors are CMOS. I am not sure where the issue is but this 2010 camera is way behind the 2003 DSC V1 in sharp photos.

Reviewed by 18 customers

(1 of 2 customers found this review helpful)


camera has been in the repair shop twice in 1 yr


from san francisco, ca

I LOVE my cybershot DSC-TX7 when it is working. easy to buy, but impossible to get anyone on the phone when there is a problem. per the tagline "make.believe" I'll make believe my camera works…

(15 of 17 customers found this review helpful)


Excellent compact point and shoot camera


from Irving, TX

Its an excellent camera. I have it since last 2 days and I am deeply amazed by the work Sony has done on this Camera. Recommended for all camera buyers looking for a complete all in one featured camera with ease of use. Camera is really worth the price tagged on it. Pros - 1. Excellent form factor - Very good design. This looks very stylish. Also the feel of the camera is nice. Unlike previous versions of Sony T series, lens cover is very easy to slide down. Blue color looks awesome. Ultra compact and light weight. 2. Very good Macro shots - Takes some very nice close focus shots. Never seen such quality macro pics in any other point and shoot cameras. 3. Low light photos - Good quality low light photographs 4. iAuto mode - Automatically detects the lighting conditions and shoots nice photos with a single click. 5. Touch panel is improved - Touch panel is very much improved. Its easier to use, navigate through photos, select shooting modes. iPhone like feature of navigating through photos is nice to have. Resolution of LCD screen is also exceptional. 6. iSweep Panorama - Has multiple options for horizontal as well as vertical panorama shots. Intelligently detects the moving objects and creates a good panorama with just a sweep. 7. Self timer with portrait mode - Apart from usual 2 sec and 10 sec timers, there is a very intelligent feature in self timer mode, where in you just need to place the camera and go in front of camera and it will detect you and start the timer to shoot photo. No need to run or wait for the camera timer. 8. Full HD video - Full HD video recording mode with stereo mic. 9. HDMI support for direct playback on HDTV. 10. SD, SDHC memory card support. Cons - 1. Battery life (230 shots) is less compared to other available cameras in the same price range. 2. The glossy finish on the camera body and no added grip on it, makes camera vulnerable to damages, as there is always a risk that it may slip from your hands. So I am keeping extra caution by using the wrist strap provided. 3. Zoom button is a bit tricky to get use to. 4. Multi o/p port is not easier to deal with. Its difficult to pull out HDMI cable once inserted. Also the once which I got from the box, is kind of loose and when I try to pull HDMI cable out, its not that easy. Sony should have given at least a USB connection directly in camera. Recommendations for buyers - 1. Also buy the Sony accessory kit ACC-CTBN as well. This kit has an extra battery, which is a must when you are planning a full day visit to a theme park, or going for a camp etc. Also this kit has a camera case from Sony and a very nice 3 inch tripod. Both spare battery and tripod along with camera can easily fit in this camera case. 2. Use Cyberlink Power DVD 10 to play the AVCHD video recorded by camera on your PC. Media player is not a good option to play AVCHD. 4. Prefer Blue color as the finish is glossy and goes very nice with blue. Once again, this is a must have camera and anybody looking out for a point and shoot camera, must go for it. This has almost everything in it.

(2 of 3 customers found this review helpful)


AVHD format not compatible with MAC!


from Undisclosed

Of course they don't tell you that the .mts format for the AVHD video is not compatible with mac and you need to spend $40 to buy another 3rd part program to convert your video just to be able to watch it on your computer. I don't understand why Sony can't just create a program that does that for you and have it come with the camera! Anyway it has a nice design at least but I'm disappointed with the image quality... it's decent I guess but nothing like what I expected.

(0 of 1 customers found this review helpful)


Good Camera but unhappy with battery life


from boston,ma

You need very good computer to enjoy the picture quality. I am sort of happy with the product. But sony should have included small finder to as the camera will be of no use if the touch screen breaks or fails. very very poor on battery, you should always carry spare and charger. Finally it is easy to operate and you will definitely love the picture quality


The TX7


from Newburg, Maryland

I love the Multiburst and Panoramic features the most; but, while it's recording my Multiburtst, I'm missing more good takes!! I just do love this camera though!

(2 of 4 customers found this review helpful)




from Undisclosed

The whole purpose of having a point and shot camera which is slim enough to slip into a pocket or purse, so you can take it with you wherever you go, is that you actually could do that, but the TX7 probed to me wrong. I bought the camera with a nice case to protect it but even with that added protection the screen cracked. I am very disappointed, if you design a product that is going to be taken to birthdays, trips, holydays, etc. it should be made to withstand does simple situations instead you have to treat it like a case full of eggs. I have had a touch screen phone in my pocket for 3 years which has fallen many times and the screen doesn’t even have a scratch. In addition I haven't had a problem with the memory stick but I had an SD memory too, which I had formatted with the camera as the manual tells you but many times I had an error message telling me to reinsert the memory card (an SD). This was completely annoying

(2 of 4 customers found this review helpful)


Great Camera


from San Jose, Costa Rica

so many features and easy to use them, but it's really a shame that this cam doesn't have the water proof system like the TX5, and also is a little bit bigger than the others TX models. If I would have known all this before, maybe I would have bought the TX5.

(1 of 3 customers found this review helpful)




from USA, Michigan

i love every thing about this camera. the bad thing about it is when you use it for 5-10 recording and shot it down. the battery will not hold charge. don't know why. i wish the camera will record for more than 29 minutes at a time. beside that it is very very very good

(3 of 4 customers found this review helpful)


Amazing...Technology at it's best.


from Orange County CA

I have to say...Wow... I have had Sony cameras my whole life...This one is wow. SO many features, and all of them amazing. Worth EVERY penny. I feel like a sales person for SONY, but I really mean every word. Also - If you scuba (As I do) you'll love this one ! Buy buy buy

(6 of 6 customers found this review helpful)


Almost Perfect!


from San Diego, CA

I recently bought this camera for the specific purpose to take pictures and shoot video at a small concert where I knew there was going to be very limited light sources. I read about the Exmor R sensor but wasn't expecting such amazing results. With very little light inside the small compact venue, I got really nice shots of the stage and the singer. The Hand-Held Twilight mode was what really shined in this very dark setting. What really blew me away was the quality of the 1080p HD video under the same conditions. There was very little noise during playback and the stereo mic picked up very acceptable audio. As for the cons. The front sliding panel could've used a little notch or grip to help slide it open or closed. The surface is really smooth and sometimes it's hard to operate. The biggest downside is that the battery really does not hold up. I bought an additional battery because of the reviews I've read about this camera. After an afternoon of shooting pictures around the city, I had to switch out the battery during the middle of the concert. This is why I give it a 4 start in reliability. I highly suggest you get a nice case that has a compartment for a spare battery or two. The supplied battery charger also takes a very, very, very long time to fully charge what is a relatively low-capacity battery. Sony does have a separate quick charge plug, but for the price of this camera, that charger should've been included instead of the one supplied. I've purchased two additional batteries and the quick charger for an additional cost of about $140 more. This is why I give it a 3 start in value. The dock is very handy to view and play your media through an HDTV, but it does not come with an AC adapter. So be weary when streaming large movie files to your HDTV because the battery will drain quickly. I purchased the additional AC adapter, but again, this should have been included with the price. Baring those battery and charging issues, I think the performance of this camera really does make up for it's faults. There is no other ultra-compact point and shoot on the market that has the same feature set and HD movie mode that the TX7 has. I've owned (and returned) both the Flip Mino HD and the Kodak Zi8 but their lack of optical zoom, horrible low-light sensitivity, lack of image stabilization and not having the ability to also shoot 10MP photos makes this an easy choice.

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