Sony Cyber-shot DSC-W310 Digital Camera with 12.1 Megapixel, 4x Optical Zoom, 2.7" LCD Display, Black

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About this item

The Sony Cyber-Shot DSC-W310 delivers, capturing amazingly detailed images with a 28mm equivalent wide angle 4x zoom lens. Taking and reviewing images is so simple, thanks to a 2.7"LCD (diag.) and advanced features including Easy mode, iAuto and SteadyShot image stabilization. There's even a fun in-camera retouching feature that corrects red-eye, trims photos and more.

Key Features

  • 12.1 Megapixel Super HAD CCD Image Sensor: A powerful 12.1 megapixel 1/2 ½.3" Super HAD CCD image sensor helps you capture gorgeous images with superb contrast and clarity down to the finest detail.
  • Intelligent Scene Recognition (iSCN) Mode: Intelligent Scene Recognition (iSCN) Mode automatically detects seven different types of scenes and, within just 1/30th of a second, selects the appropriate camera settings
  • Smile Shutter technology: Smile Shutter technology captures a smile the moment it happens. Simply press the Smile Shutter button and the camera does the rest. You can also select adult and child priority and indicate the degree of Smile Detection Sensitivity
  • In-Camera Retouching Tools: Retouch and enhance your photos on the go with in-camera Trimming and , Red-Eye Correction.
  • Includes Sony PMB (Picture Motion Browser) Software ver. 5.0: Sony Picture Motion Browser software offers a simple, intuitive way to transfer, sort and view your video and still images on your compatible PC.
  • 2.7" Clear Photo LCD display (230k pixels): Generous 2.7" (230K pixels) Clear Photo LCD display features sharp, natural color that makes it easy to compose shots, read menus and view photos, even in bright sunlight.
  • SteadyShot image stabilization: SteadyShot image stabilization compensates for camera shake and helps prevent blur by capturing two photos at high shutter speeds and combining them into a single clear image
  • Scene Modes: The DSC-W310 features 8 convenient scene modes: High Sensitivity / Twilight / Twilight Portrait / Soft Snap / Landscape / Beach / Snow / Gourmet
  • Lithium-ion battery: Included lithium-ion battery provides added convenience with longer lasting power than alkaline batteries.
  • Includes Sony PMBP software: With the pre-installed Picture Motion Browser (PMB) Portable software the DSC-W310 makes it easy to pre-select videos and images in the camera and conveniently upload them from the camera to a compatible PC and popular Internet sharing sites
  • Sony Lens with 4x Optical Zoom with 28mm equivalent wide: Sony 4x optical zoom lens with 28mm equivalent wide angle brings distant subjects closer for great outdoor, sports and travel photos.
  • Face Detection technology: Face Detection technology detects up to eight individual faces and adjusts focus, exposure and white balance to help deliver crisp, properly lit images of family and friends.
  • Easy Shooting Mode: Optical SteadyShot image stabilization uses a built-in gyro sensor to detect camera shake and automatically shifts the lens to help prevent blur without sacrificing image quality.
  • Media card slot: For convenient storage and sharing of your images, the DSC-W310 accepts Memory Stick Duo/Memory Stick PRO Duo/Memory Stick PRO-HG Duo media (sold separately) and SD/SDHC media (sold separately.

Technical Specs

Battery Capacity Approx. 110 minutes / Approx. 220 images
Battery Type LITHIUM ION / InfoLITHIUM N type 3.6V
Burst Mode Max 100 shots at approx. 1.8 fps
Date/Time Stamp Available in the included PMB software.
Dynamic Range Optimizer Standard / Off / Plus
Image Stabilization Electronic
Media/Battery Indicator Yes/Yes
Memory Stick PRO Media Compatibility Tested to support up to 32GB Memory Stick DUO PRO media capacity
Movie Mode(s) VGA(640 x 480, 29.97fps, Progressive) (Approx.3Mbps) / QVGA (320 x 240, 29.97fps, Progressive)
PictBridge Compatible Yes
Red-Eye Reduction Auto / On / Off
Scene Mode(s) Intelligent Auto / Easy Shooting / Program Auto / High Sensitivity / Soft Snap / Landscape / Beach / Snow Fireworks / Gourmet / Scenes (Twilight / Twilight Portrait / Backlight / Backlight Portrait / Landscape / Macro / Portrait)
Self Timer Off / 10sec. / 2sec.
Still Image Mode(s) Normal (JPEG) / Burst (JPEG)
TransferJet No
White Balance White Balance Mode: Auto / Daylight / Cloudy / Fluorescent 1 (White Fluorescent Lighting) / Fluorescent 2 (Natural White Fluorescent Lighting) / Fluorescent 3 (Day White Fluorescent Lighting) / Incandescent / Flash.
BIONZ Engine Yes
ISO Auto / 80 / 100 / 200 / 400 / 800 / 1600 / 3200
LCD 3.0" Clear Photo LCD (230,400 pixels)
Lens Construction 6 elements in 5 groups(including 3aspheric elements)
Lens Type Sony
Microphone/Speaker Mono / Mono
Viewfinder No
Flash Effective Range ISO Auto: Approx.0.5 - Approx.3.0m(Approx.1.64'-Approx.9.84')(W) / Approx.0.5 - Approx.1.5 m(Approx.1.64'-Approx.4.92')(T), ISO3200: up to Approx.6.0 m(Approx.19.69')(W) / Approx.3.0 m(Approx.9.84')(T)
Flash Mode(s) Auto / Flash On / Slow Syncro / Flash Off
AF Illuminator Light No
Clear RAW NR No
Histogram Display Yes
In-Camera Editing Trimming / Red Eye Correction
Multi-Pattern Measuring Yes
NightFraming System No
NightShot Infrared System No
Power Save Mode Yes (after approx. 3 min. of inactivity)
Accessory Terminal Multi connector
Audio/Video Output(s) Yes via Multi-Use Connector
HD Output Yes (1080i)
USB Port(s) Yes - USB2.0 Hi-Speed
Imaging Device 1/2.3 type(7.79mm) Super HAD CCD
Megapixel 12.1MP
Recording Media 6MB internal Flash Memory, optional Memory Stick Duo Media, optional Memory Stick PRO Duo Media, optional Memory Stick PRO Duo (High Speed), optional Memory Stick PRO HG-Duo
35mm Equivalent Still shots: 28-112mm / Movie 4:3 : 28-112mm
Aperture Range iAuto(F3.0/F4.3(W), 2 steps) / Program Auto(F3.0/F4.3(W), 2 steps)
Digital Zoom Smart Zoom / Precision Digital Zoom / Off
Exposure Compensation Plus / Minus 2.0EV, 1 / 3EV step
Face Detection 8 face (Auto / Off)
Focal Length 5-20mm
Focus 9 points / Center Weighted AF
Macro Mode Auto Macro / Macro On
Optical Zoom 4x
Shutter Speed iAuto(1/4" - 1/2,000) / Program Auto(1" - 1/2,000)
Smart Zoom Technology 8M:Approx.4.9x(Total), 5M:Approx.6.2x(Total), VGA:Approx.25x(Total), 16:9(2M):Approx.8.3x(Total)
Total Zoom Approximately 8x
Operating System Compatibility Microsoft 2000 Professional SP4, XP Home and Professional SP3, Windows 7; Vista SP1 Macintosh OS 9.1/9.2/OS X (10.1-10.6)
Supplied Software Picture Motion Browser Vers 5 + USB Driver (Not supported by Macintosh Operating Systems); PMB Portable Vers 1.1
Dimensions (Approx.) W x H x D 3-7/8"x2-1/4"x 3/4" (95.3mmx55mmx18.7mm)
Weight (Approx.) Approx. 4.3oz. (121g) body only;; Approx. 4.8 oz. (137g) - With battery and Memory Stick media.
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