Sony Cyber-shot DSC-WX500 Digital Camera, 18.2MP, 30x Optical Zoom, 1080p Full HD Video, Panorama, iAuto, White

30x Zoom Lens with ZEISS Quality Built In
The result of over a century and a half of ZEISS expertise in high-precision optics is perfectly clear: this 24-720mm lens renders portrait, close-up and landscape images in natural glory from every perspective, with vivid sharpness and contrast intact. ZEISS T multi-layer anti-reflective coating effectively eliminates surface ghosting and flare.

Exmor R CMOS Sensor For Extra Sensitivity
The more light is allowed to strike a sensor, the more brilliant a resulting image will look. So the Exmor R CMOS sensor with 18.2 effective megapixels employs back-illuminated design to let four times more light in than a more conventional sensor, is twice as sensitive to light and even features Sony Column A/D Conversion technology to reduce image noise.

BIONZ X for more Detail And Less Noise
To transform data from the Exmor R CMOS sensor into high-resolution images, the BIONZ X image processor integrates detail reproduction, diffraction-reducing and area-specific noise reduction technologies. This combination makes it possible to reproduce realistic images of truer colours and textures with exceptional precision in real time.

180-degree Tiltable LCD Monitor For Easy Framing
The high-resolution LCD monitor on the camera back can be tilted up to 180 degrees. So when you're in front of the camera, you can easily view the LCD monitor to check the framing before you shoot a selfie, for example. This flexibility also lets you comfortably maintain stress-free posture while monitoring a scene that you want to shoot at a low position.

Fast Wi-Fi/NFC Connection Simplifies Sharing
You can use built-in NFC (Near Field Communication) to make a quick connection via Wi-Fi with Android mobile devices. Then, you can share favorite photos and movies within moments by sending them directly from the camera to the smartphones and tablets of friends and family members. Downloading PlayMemories Mobile onto your mobile device enables you to control the camera remotely.

Beauty Effect Improves Appearance
Retouch the appearance of people in photos quickly and intuitively. With the five modes of Beauty Effect, you can smooth skin, tone skin, dull overly glistening skin, widen eyes and brighten teeth - all in camera, with no need for a PC. Your subjects will love how they can look almost magically enhanced in your portraits.

More Flexible Movie Formats
The new XAVC S format captures movies detailing extra-smooth action and high-quality sound with great fidelity to the original sources. Whether you're shooting in XAVC S or high-definition AVCHD format, you can also simultaneously record another version of the same scene in a compressed, web-friendly MP4 format for convenient sharing.

Keep Running Strong
Don't worry about depleting your camera battery while you're on the road. The fully charged lithium-ion battery of the WX500 provides enough power to shoot approx. 400 stills or record approx. 75 minutes of movie footage, so you won't miss out on a great photo opportunity.

P/A/S/M Exposure Modes And Photo Creativity
Express your vision of still images with Programmed AE (P)/Aperture priority (A)/Shutter-speed priority (S)/Manual (M) exposure modes. Use these to manually control exposure, to adjust background blur, for example. Photo Creativity also lets you make adjustments intuitively to change brightness, color, vividness and other image characteristics.

Match Color To Suit Your Style
The WX500 is available in black, white or red. Also, a soft Sony camera case/lens jacket/shoulder strap set is a practical, stylish optional accessory in your choice of three colours to suit your mood or camera.

Intelligent Active Mode Keeps Blur Away
Have no fear of handheld movie shooting. Intelligent Active Mode, featuring Sony's advanced frame-analysis technology and 5-axis image stabilization, compensates for camera shake. This mode reduces the blurriness that tends to occur in images when shooting handheld or shooting while chasing a subject in action.

Customizable Settings For Personal Command
Assign frequently used functions (Focus mode, White Balance, Picture Effect, etc.) to customizable buttons and keys for easier, quicker access to such functions while shooting. For example, you can assign 12 functions to the Function button, then press it, choose a function and adjust function parameters via the control ring or rear control wheel.

Extra-speedy & Precise Fast Intelligent AF
An improved spatial object detection algorithm realizes a more optimal and accurate lens drive to make AF even faster, for capturing more fleeting moments with ease.

PlayMemories Camera Apps Add Personality
Enhance your creative expression with PlayMemories Camera Apps, offering a growing range of enjoyable applications that are easy to download. Not only do these apps give you greater functionality - they are the ultimate means of personalizing your camera to fulfill your photographic aims.