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Sony Sony Cyber-shot DSC-W730 Digital Camera, Blue, 16.1 Megapixel, Carl Zeiss 8x Optical Zoom Lens, 720p Movie, Sweep Panorama 360°, Optical SteadyShot

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About the Sony DSC-W730

Sony DSC-W730 is an amazingly easy-to-use camera that slips right in your pocket-with an 8x optical zoom, 16.1MP photos and beautifully-detailed HD videos. Pics stay clearer, even with shaky hands thanks to Optical SteadyShot image stabilization. Enhance your images with built-in effects that adjust skin tone and texture, or even whiten teeth.

A powerful 16.1 megapixel CCD image sensor helps you capture gorgeous images with superb contrast and clarity down to the finest detail. With 16.1 megapixels, you can create stunning, photo-quality prints up to A3+ (13x19") size, or crop your images and still come away with high resolution shots. The 8x zoom Carl Zeiss VarioTessar lens helps you get much closer to your subjects.

Sony's Active Mode image stabilization gives you the freedom to shoot movies even while walking or running. 2-way Active Mode corrects for both vertical and horizontal motion.

In 720p MP4 movie mode the camera shoots 1280 x 720 high definition movies at 30 fps, a standard format when working with a PC. Create high quality movies with full use of optical zoom in files small enough to transfer to compatible PC or Mac computer. Once transferred to your computer and connected to the internet, you can effortlessly upload your media to popular photo and video-sharing websites such as Photobucket and YouTube.

Picture Effect adds a new level of expression to photos, making ordinary landscapes and portraits come to life by heightening mood and emphasizing certain attributes. Beauty Effects allows edits to skin tones, skin smoothing, shine removal, eye widening, and teeth whitening. Beauty Effects can be combined to further enhance the image.

Unlike traditional auto mode, Intelligent Auto (iAuto) mode thinks for you, recognizing scenes, lighting conditions, faces, and adjusts settings resulting in clear images, faces with natural skin tone and less blur. Take advantage of all the technology without leaving Auto mode. Kids on the playground, landscape shots, a beautiful flower or an indoor birthday party; all result in clear images without leaving auto mode.

Reach beyond the traditional wide angle lens, and capture more breathtaking shots with Sweep Panorama mode. Simply press the shutter button and sweep the camera in the desired direction and the camera continuously shoots at a high speed, then seamlessly stitches the images together with automatic position adjustment to create one stunning panoramic image. Available in wide and up to 360° full circle, the camera can take a variety of panoramic shots. Now capturing wide landscapes is as easy as press and sweep.

Sony DSC-W730 Includes

  • Sony Cyber-shot DSC-W730 Camera
  • Battery NP-BN
  • AC Adapter AC-UB10
  • Multi USB Cable
  • Wrist Strap
  • Sony 1 Year Warranty

Sony DSC-W730 Features

  • 16.1 megapixel plus 8x optical zoom captures detailed subjects
  • Optical SteadyShot Image stabilization with 2-way active mode
  • Capture your videos in 720p HD Movie mode
  • Creative shooting with Picture and Beauty effects
  • Advanced Flash illuminates distant subjects for beautifully lit photos
  • iAuto mode automatically optimizes camera settings
  • Take stunning images in Sweep Panorama mode-up to 360°
  • Face Detection and Smile Shutter technologies
  • 2.7" LCD screen for easy viewing and photo editing
  • In camera guide helps navigate features

Sony DSC-W730 Specifications

Camera Type Compact zoom digital camera
Imaging Sensor Imaging Sensor: 1/2.3" Super HAD CCD Sensor
Pixel Gross: 16.4MP
Effective Picture Resolution: 16.1MP
Color Filter System: RGB primary color mosaic filters
Processor: BIONZ
Lens Type Carl Zeiss Vario-Tessar
Aperture f 3.3-6.3
Zoom Optical: 8x
Digital: 32x
Smart Zoom Technology 10M: Approx. 10x
5M: Approx. 14x
VGA: Approx. 57x
2M (16:9): Approx 19x
Focal Length (35mm equivalent) Still 16:9: 28-224mm / Movie 16:9: 28-224mm (SteadyShot Standard) 28-314mm (SteadyShot Active) / Still 4:3: 25-200mm / Movie 4:3: 34-272mm (SteadyShot Standard) 34-381 (SteadyShot Active)
Lens Construction 8 elements in 7 groups (including 5 aspheric elements)
Minimum Focus Distance iAuto AF: W: Approx. 5cm (0.16') to Infinity
T: Approx. 150cm (4.9') to Infinity)
Program Auto AF: W: Approx. 5cm (0.16') to Infinity
T: Approx. 150cm (4.9') to Infinity)
Steady Shot Mode Active: Yes
Focus Control AF Modes: Multi Point AF / Center Weighted AF / Spot AF / Tracking Focus / Face Tracking Focus
AF Illuminator: Auto / Off
Flash Modes Auto / Flash On / Slow Synchro / Flash Off / Advanced Flash
Flash Coverage ISO Auto: Approx. 0.3m - 2.8m (Approx. 1 ft. to 9 ft. 2 1/4 in.) (W) / Approx. 1.5m - 2 m (4 ft. 11 1/8 in. to 6 ft. 6 3/4 in.) (T)
ISO3200: up to Approx. 5.3 m (Approx. 17 ft. 4 3/4 in) (W) / Approx. 3.3 m (11 ft. 10 in.) (T)
Memory Card Slot Memory Stick Duo and SD/SDHC/SDXC compatible
SD Video Output Composite
USB Multi (AV/USB), Hi-Speed USB (USB2.0)
Viewfinder None
Metering Modes Multi Pattern / Center Weighted / Spot
Exposure Compensation Plus / Minus 2.0EV, 1 / 3EV step
Scene Modes High Sensitivity / Soft snap / Soft Skin / Landscape / Night Portrait / Night Scene / Gourmet / Beach / Snow / Fireworks / Pet mode

D Range Optimizer: Standard / Plus / Off
ISO Auto / 80 / 100 / 200 / 400 / 800 / 1600 / 3200
White Balance Mode Auto / Daylight / Cloudy / Fluorescent 1 (White Fluorescent Lighting) / Fluorescent 2 (Natural White Fluorescent Lighting) / Fluorescent 3 (Day White Fluorescent Lighting) / Incandescent / Flash / One Push, One Push Set
Convenience Features Red-Eye Reduction: Auto / On / Off
Erase/Protect: Erase: Single / Select / Folder, Protect: Single / Select
Power Save Mode: Standard / Max / Off
Still Image Mode JPEG
Still Image Max Effective Resolution Approx. 16.1 Megapixels
Still Image Size 16:9 12M (4,608 x 2,592) / 2M (1,920 x 1,080)
Still Image Size 4:3 16M (4,608 x 3,456) / 10M (3,648 x 2,736) / 5M (2,592 x 1,944) / 4M (2,304 x 1,728) / VGA
Panorama Still Image Size 360 (11,520 x 1,080) / Wide (7,152 x 1,080/4,912 x 1,920) / Standard (4,912 x 1,080/3,424 x 1,920)
Video Format MP4 (AVC/H.264)
Video Mode MP4: 9M Fine (1,280×720/30fps) / 6M STD (1,280×720/30fps) / 3M VGA (640×480/30fps)
Audio Format MP3
Microphone/Speaker Mono/mono
LCD Display LCD Type: 2.7" Clear Photo LCD (230K dots)
Brightness Control: 5 (Bright) / 4 / 3 / 2 / 1 (Dark)
Grid Display: Yes (Off / On)
Drive System Self-timer: Off / 10sec. / 2sec. / portrait1 / portrait2
Shutter Speeds: iAuto (2" - 1/6000) / Program Auto (1" - 1/6000)
Burst Mode: Approx 1 fps at 16.1MP (Maximum 100 shots)
Sweep Panorama Sweep Panorama / Sweep Panorama (360)
Face Detection 8 Faces
Smile Shutter Technology Yes
Image Stabilization Optical SteadyShot Image Stabilization with Active Mode
In-Camera Editing Trimming / Unsharp Masking / Beauty Effect / Date view
Intelligent Auto Yes
Tracking Focus Off / Auto
Shooting Tips: yes
Blink Detection: yes
Priority Setting (for Face Detection) Auto / Off / Child Priority / Adult Priority
Picture Effects Toy camera / Pop Color / Partial color / Soft High-key
Battery Type Lithium Ion NP-BN 3.6V
Battery Capacity Typical: 2.3Wh (630mAh), minimum: 2.2Wh (600mAh)
Power Power Requirements: AC 100V to 240V, 50/60 Hz, 70mAh
Power Consumption (in Operation): Approx. 1.2W
Dimensions (WxHxD) 3.8 x 2.2 x 0.8" (93.1 x 52.3 x 22.5mm)
Weight Camera and battery: 4.3 oz (122g)
Body only: 3.3 oz (106g)
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