Canon matte is exceptional paper for the money. It's good qualities are very evident when using a Canon printer. You can buy better paper but not for the money.
I am a professional photographer with a strong background running photo labs. Canon calls this Matte Photo Paper. It does not resemble the photo paper I have been using for nearly twenty years. It just looks like card stock to me... very expensive card stock. The Canon Semi-Gloss photo paper is more like the matte surface paper to which I am accustomed. The best I have found is Fuji 270 paper, but it only comes in rolls and my printer lacks a roll feeder, and the ability to set up a Fuji paper profile.