This is the best glossy inkjet paper made. Its strengths are that you can print with much more contrast with this paper than with other papers. Epson 1270/1280 is notorious for difficulties with dark areas. Here you usually get blotches instead of detail if you try to print anyhting with high contrast such as a dark skinned person. With this paper, you get detail instead of mud and blotches. The heavy weight, color and reduced grain also make for a more photorealistic experience.