I shoot for a group of small weekly newspapers, which means any kind of lighting is "extra" and special. I was attracted to this product because of its easy set-up and take down. I don't like fighting with rods and speed rings, but since I'm almost always on location, it was a fact of life. I've used it outdoors and indoors with good results. I've got a set of White Lightning 1600s that travel with me. This goes up and on quick and easy and the light is nice.