viscoelastic morphing polymer = a silly putty like substance. Remember how silly putty would pick up everything...dirt, dust, hair, etc. This stuff does the same thing and despite the mfg. hype it really only grips for a limited amount of time. It's not like you can stick it to a wall and it stays there forever. Concept is neat but reality leaves a lot to be desired. This experience comes from playing around with one my friend bought who thought it was great...for a short time.