The apollo series design is actually pretty ingenious. Both the speed light needs to be mounted to an umbrella bracket. The apollo is essentially an umbrella with a slit on one side. You seat the apollo by enveloping the light stand, umbrella bracket, and speed light through the slit. Once everything is "inside" the apollo, you insert the apollo's umbrella shaft into the umbrella bracket. There is nothing attached to the "back" of the apollo, the connection is in the middle. It may be easier to check out a youtube video to see it in action. Also, as a note, you'll want to be able to trigger via radio or sync cable since the entire speed light is enveloped inside and probably won't see an IR signal from your master. I have several apollo products and love them. Good luck!
Yes, I get all that, but please explain the second photo on the item page. What's holding up the post that the speedlite is mounted on? What is the lightstand doing behind the orb?
OK, OK, it's just a cut and paste job of two different photos that doesn't make sense.