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Sony Updates A77 with new sensor

Blog The ALC Blog

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Sony today announced the A-77M2 the second generation of its flagship APS-Sensor A-mount DSLR

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Panasonic 15mm f/1.7 Super-Fast Wide-Angle Lens Announced
Panasonic today introduced a wide-angle lens with a super-wide aperture for candids and low-light photography.
Manfrotto 055 Pro Tripods Get An Update - First Look
Manfrotto today announced it has updated its 055 tripod lineup, a mainstay for professional and enthusiast photographers.
March Madness Photo Contest

March is fast approaching and it's time for Basketball to take over our lives! Whether you are a fan or not, let March Madness take over for this Adorama TV Contest! 

Welcome to the Future of Personal Broadcasting

Join Charley Miller and Adorama as we discuss the convergence of technology that is making mobile, personal broadcasting increasing prevalent.

WPPI 2014: New Products Round-Up
A handful of new pro-oriented products were unveiled or made their first public appearances at the big pro show this week in Las Vegas.
Essential Optical Filters

Today many photographers use digital filter software systems.

Peter Haas on shooting RAW formats for documentary

Peter Haas, accomplished filmmaker, provides us an introduction to shooting in the RAW format.

Flashpoint Budget Studio Monolight Flash: Product Overview

AdoramaTV presents the Flashpoint Budget Studio Light. Join Diane Wallace as she shows you the features of this budget-friendly light. 

Learn About Lightroom Metadata and Using Presets to Automate Your Workflow

AdoramaTV presents Exploring Photography with Mark Wallace. Join host Mark Wallace in the first of a two part episode about setting up Lightroom 5 for the first time. In this episode, Mark describes IPTC metadata and shows you how you can use presets to automate your workflow.

Shooting a Video and Still Advertisement with Sony 4K

During this in-depth PRO DEMO DAY, we will create, live in the store, a TV ad spot. This 15-second commercial will feature camera movements, focus shift and various lighting effects.


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Buying guide: Photo Studio backdrops

It's what's in back that counts

Article Professional Imaging - by Mason Resnick , 4 hours ago

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Background information about muslin, velour, canvas, and seamless backdrops. (UPDATED FOR 2014).

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TAGS: canvas,   studio,   portrait,   backdrop,   muslin,   seamless,   velour,   stand,   focus on portraiture  

9 Great Gadgets That Will Give You More Flattering Flash Photos

Our Favorite Portable Flash Light Modifiers (UPDATED FOR 2014)

Article Lighting and Studio Gear - by Mason Resnick , 4 hours ago

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These flash modifiers can control and shape light to reduce or eliminate harsh lighting from your shoe-mounted flash, resulting in more pleasing portraits.

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TAGS: LumiQuest,   light,   flash,   lighting,   flash diffuser,   lighting technique,   Flashpoint  

Framing with a Frame

Learn about framing with Bryan Peterson.

Article Adorama TV - by Bryan Peterson , 3 days ago

AdoramaTV presents You Keep Shooting with Bryan Peterson. In this episode, Bryan shows how to use a foreground fence to frame up the distant tulip fields and a windmill.

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TAGS: camera,   tripod,   photographer,   photographs,   bryan peterson,   frames,   Manfrotto,   Adorama TV,   NIKKOR lenses,   Nikon,   Nikon D800E,   You Keep Shooting,   photography,   frame,   framing  

Essential HD Video Accessories for DSLRs

Over thirty accessories that will help you shoot better HD Movies! UDPATED FOR 2014

Article Digital SLRs - by Mason Resnick , 4 days ago

HD video: To get the most out of this must-have DSLR feature, you’ll need a few well-chosen accessories. Here's our buying guide.

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TAGS: accessories,   DSLR,   video,   hdslr  

What To Look For In A HD Digital Camcorder


Article Camcorders & HD Video - by Josh Lehrer , 4 days ago

Buying a camcorder does not have to be a complicated process. With some key information, you can get exactly the right one for your needs.

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TAGS: video,   camcorder  

Announces Plan To Round Out Its X-Mount Lens Lineup

Roadmap announced through 2015

Blog The ALC Blog - by Mason Resnick , 4 days ago

Fujifilm today unveiled a roadmap of four new lenses to be made available through 2015.  Read more


Which Nikon 85mm Lens Is Best For Your Portrait Photography Needs?

Gear Guide and Lab Test. Updated for 2014

Article Lenses and Filters - by Mason Resnick , 5 days ago

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If you own a Nikon DSLR, you may be thinking about buying a portrait photography lens. This may help you determine which one is best for your budget and needs.

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TAGS: buying guide,   DSLR,   portrait,   buying tips,   Lens advice,   lens,   portrait photography  

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