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Eco-friendly lens cleaner introduced

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Eco-friendly lens cleaner introduced

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By Adorama News Writer

December 31, 2008

Pre-CES: Purosol joins the camera and lens cleaning category with a lens cleaner that is said to use an advanced enzyme technology to remove dirt, fingerprints and other stuff ffrom your lens. Based on innovations developed for NASA and the US military, Purosol is ammonia and alcohol-free and is made of organic plant extracts. It is claimed to be safe, with no soaps, detergents or solvents, is non-toxic and hypoallergenic. A one-ounce bottle witll cost $12.95. A kit that includes four bottles and two microfiber cloths will retail for $29.95.

For details, read the Pursol press release:

Purosol Shows Camera Lenses Some Eco-Friendly Love at the 2009 Consumer Electronics Show

Pasadena, CA (For Immediate Release) — If you have been using any old cleaning solution to get the dirt off your expensive multicoated lens, stop abusing your camera. Show your lens some love and pass by the International Supplies booth at the 2009 Consumer Electronics Show (CES). The distribution specialists will showcase a revolutionary new cleaning solution that uses advanced enzyme technology to effectively and safely remove the dirt off your lens without streaking, smearing or damaging your lens coatings, thus leaving your lens looking and feeling brand new. It is called Purosol Optical Lens Cleaner.

Purosol is an advanced cleaning formula that was originally developed for NASA and the U.S. military to safely clean their lenses and high-end electronic displays. Unlike ordinary lens cleaners, which contain alcohol, ammonia and other harsh solvents that can strip away at your lens surface, Purosol is made with a proprietary blend of organic plant extracts so it is completely safe, non-toxic and hypoallergenic. It does not use solvents, detergents or soaps of any kind in its formula so it will not leave anything behind that can further damage your equipment, or the environment.

“Consumers spend so much money on their cameras and lenses, yet they do not realize that the use of harsh chemical cleaners can actually damage their lenses over time,” says Purosol’s Vice President Steven D’Antoni. “Purosol cleans, protects and preserves your coated lenses, plasma screens, glasses, and other pricey items without harming their surfaces. Plus, it is totally natural so it is safe for the environment and for people who are sensitive or allergic to solvent-based chemicals.”

Purosol’s natural enzymes break down the molecules that cause dirt, salt, oil, and grime to adhere to various surfaces. As a result, Purosol safely and effectively cleans without damaging your valuables. Purosol also creates an anti-static barrier that repels dust, so that less frequent cleaning is required.

Purosol Optical Lens Cleaner is safe to use on all coated lenses and optical devices, including eyewear, cameras, binoculars, microscopes, telescopes, digital projectors and gun sights. Purosol is also available in three other versions: Purosol Plasma Cleaner, which is designed to be used with LCD, plasma displays, computer screens, DLP, OLED, and touch screen displays%3B Purosol Sport/Marine Cleaner for use on all electronic displays, navigational instruments, diving equipment, cameras, binoculars, rods and reels, GPS devices, and other personal electronics%3B and Purosol Jewelry Cleaner for use on all delicate gem stones and jewelry, which cannot be cleaned with traditional cleaners, such as pearls, opals, coral, bone, jade, and turquoise.

Purosol is available at Amazon, B&H Photo Video, Adorama, Samy’s Camera and other independent camera stores nationwide. The suggested retail price for a one-ounce bottle of Purosol is $12.95 and it comes with a high quality micro fiber cloth. A larger kit is also available that includes a one-ounce and four-ounce bottle of Purosol, and two micro fiber cloths. The suggested retail price is $29.95.

For more information on Purosol and its products, please visit or call (800) 999-1984.


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