Polaroid revives instant film photography!

CES: The people have spoken—Polaroid brings back instant film, camera

LAS VEGAS--(BUSINESS WIRE)--PLR IP Holdings, LLC, owners of the Polaroid brand, today launched a new product line-up at the 2010 International Consumer Electronics Show (CES), including new instant digital products, the long-awaited return of classic Polaroid instant film and a modern version of the OneStep instant film camera, plus new flat panel televisions and more. Polaroid will demonstrate the new products at CES booth #13614, located in Central Hall at the Las Vegas Convention Center. Additional in-booth activities will include an appearance by Lady Gaga, who was recently named creative director for a specialty line of Polaroid products, an exclusive exhibition of classic fine art photography from the famous Polaroid Collection, and live celebrity portrait sessions by renowned contemporary Polaroid photographer, Maurizio Galimberti.“Apart from their broad appeal to amateurs all over the world, Polaroid images have such a unique personality of their own that fine artists like Maurizio Galimberti, Ansel Adams, Andy Warhol and others featured in the Polaroid Collection of Photography have made them a central part of their own work”

“Everyone loves digital cameras, and we all love the spontaneity of instant prints. Polaroid is bringing its own brand of instant together with digital, with a strong dose of the fun, simplicity and value that Polaroid is known for,” said Scott W. Hardy, president of PLR IP Holdings, LLC. “Polaroid’s new lineup of instant digital cameras, classic instant film cameras, instant mobile printers, online photo sharing service, flat panel TV’s, and much more gives people everything they need to easily capture, create, print, share and enjoy their instant photos and digital images anyway they want.”

The Return of Polaroid Instant Classics

Supported by a strategic relationship with Summit Global Group, a longtime Polaroid partner, and The Impossible Project, the manufacturer of classic film for Polaroid film cameras, Polaroid will offer a completely redesigned, modern version of the Polaroid OneStep camera, the PIC 1000. The PIC 1000 will be available in a range of fun colors and use classic Polaroid Color 600 Instant Film to produce the brand’s classic white border instant pictures. The Polaroid Color 600 Instant Film will work with both classic and new Polaroid cameras and will be offered in packs of 10 pictures. The new classic PIC 1000 camera and instant color film will be available at national retailers in 2010.

Digital Instant Products

In partnership with ZINK Imaging, at CES, Polaroid also launched a suite of new digital printing products leveraging ZINK Imaging’s ZINK® Zero Ink® Printing Technology. ZINK Imaging’s revolutionary platform produces full-color images without ink cartridges, ribbons, or toner using ZINK Paper®, an advanced composite material with embedded dye crystals. This ink-free printing recreates the Polaroid instant photo experience from digital cameras or mobile devices using in-camera or outboard printers.

The newest addition to the Polaroid family of ZINK-enabled camera products is the Polaroid 3”x4” Instant Digital Camera, a 12 mega pixel digital camera with a built-in ZINK Printer that produces 3”x4” ZINK photos instantly. The Polaroid 3”x4” Instant Camera produces larger prints than the Polaroid PoGo Instant Digital Camera, yet is still small enough to take on the go. It is also built on the next generation of the ZINK Technology which features several quality and performance improvements. With the Polaroid 3”x4” Instant Digital Camera, people can snap, print and share images immediately without having to connect to a computer. People can view and crop images on the camera before they print and select from a range of borders, from borderless to the classic Polaroid frame.

The Polaroid 3”x4” Instant Camera features a rechargeable battery, as well as a large LCD screen.

For those who want to print on the go, the Polaroid 3”x4” Instant Mobile Printer will allow people to do just that in under a minute. The ZINK-enabled mobile photo printer features lightweight, sleek designs for use at home, the office, at school or on the road. Polaroid ZINK-enabled digital photo printers, including the Polaroid PoGo 2”x3” Instant Mobile Printer and new Polaroid 3”x4” Instant Mobile Printer produce full-color photos printed directly from digital cameras via PictBridge, providing a convenient solution for sharing digital images instantly.

Polaroid Quality and Value in LCD and LED TVs

This year, Polaroid is introducing three new large-screen LCD TVs with crystal clear images and lifelike sound quality at affordable price points:

Polaroid’s 42” FHD LCD TV with LED features super-thin design with LED backlight, integrated Blu-ray player full HD at 1080p, 120Hz refresh rate and very low power consumption.
The 52” Polaroid FHD LCD TV with Blu-ray Combo features full HD at 1080p, an integrated Blu-ray player and 120Hz refresh rate.
The 65” Polaroid FHD LCD TV will feature full HD at 1080p and a 120Hz refresh rate.


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