Fujifilm Finepix X100 Delivery, Pricing Announced

Fixed-lens APS sensor camera has high aspirations


Sporting a retro design and cutting-edge technology designed for serious  photography, the Fujifilm FinePix X100 has been officially announced with a March delivery date and a $1,200 price tag. It is Fujifilm’s first attempt to claim the ground currently held almost exclusively by Leica, and is being positioned as an alternative to the Leica X1.

The X100 will feature a 12.3MP APS-C CMOS sensor and a matched, built-in Fujinon 23mm f/2 lens (35mm full-frame equivalent), and differentiates itself with a unique hybrid optical viewfinder that can be instantly switched into a high-resolution digital display. The folks at Fujifilm believe it will be an “instant modern classic” camera.

Key features include:

  • 12.3MP APS-C CMOS sensor
  • 23mm f/2 lens with 8 elements in 6 groups and one aspherical glass molded lens
  • 9-blade aperture
  • Built-in ND filter with 3-stop reduction
  • Hybrid viewfinder combines “bright frame” reverse Galielan optical viewfinder and electronic finder with 1,440k dot resolution, instantly switchable
  • ISO range 200-6400, expandable to 100 and 12,800
  • EXR Processor, claimed improved resolution at high speeds
  • Manual exposure control dials
  • RAW and JPEG image modes.
  • Film Simulation modes emulate Velvia, Provia and Astia films.
  • 49-point auto EVF or 25-point OVF AF modes
  • HD Movie Mode records 720p HD videos
  • Multi-Bracketing for auto exposure, ISO, Dynamic Range and Film Simulation
  • Die-cast Magnesium Alloy casing

The Fujifilm FinePix X100, as expected, will be available in March, with a list price of $1,199.95.


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