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The inside story behind a wedding music video that just went viral
First, take a look at this!
David Robin is an award-winning event filmmaker based in Encino, California, and a drummer for a Steely Dan tribute band (visit his web site). But as of this week, he's best known for his viral music video that breaks new ground for wedding videography. We spent a few minutes talking with David about joya and emre | wedding music video.
MR: Who came up with the idea for the video—Did you have this approach in mind, did it come from the client, or was it the result of brainstorming?
DR: There had been a couple of successful videos in this genre already circulating primarily in the UK. This particular bride and groom knew that they wanted to do something different, just not sure what exactly. After a brainstorming session with me we decided upon this route. The couple really liked the genre, and felt comfortable that we could get it done. We all agreed and then went about trying to find the right song! (That song was This Time (Dirty Bit) by Black Eyed Peas.)
MR: There is a lot of participation from the guests as well as the bride and groom and their families. How did you get everyone involved to buy into the concept and be willing participants?
DR: The bride and groom sent out emails to all guest beforehand and told them what was going down. Everyone came prepared to lip sync the song to the camera.
MR: Was the entire video shot on the day of the wedding? Was any additional footage shot before or after?
DR: 90% was shot on the wedding day, and a couple of small scenes were shot at the wedding rehearsal dinner the night before, We shot the processional 3 times. First was the “official” one, then they did it two more times for us.
The crew that shot and produced the joya and emre | wedding music video. They seem a little jumpy!
What gear did you use? How many filmmakers captured the footage?
DR: It was directed, filmed with a Canon 5D Mark II and edited by myself.
MR: How long did it take to produce the video, and what software/system did you use?
DR: The wedding took place at the end of March and I had the video ready to go within a week. The bride and groom saw a preview on their honeymoon!
It was edited on a mac in Final Cut Pro.
MR: In addition to being a fantastic keepsake for the client, this has got to be a powerful marketing tool for your business. Has it brought in new clients for you?
DR: Yes I have received many inquiries since it went up on line.
MR: What kind of response has it gotten?
DR: Well 500,000 views within 3 days is remarkable, and the response has been overwhelmingly good. Inside Edition, Good Morning America, Today Show, CBS Early Show, Martha Stuart Weddings, June Bug Weddings and more have all wanted to feature the video. June Bug Weddings has a lot more about the entire wedding, of which we were a part, from the bride's point of view. .
MR: How did the bride and groom react when they saw the finished product?
DR: They loved it of course!!!
MR: Anything else you'd like to add?
It is an interesting ride, and what is most important to me is that this is an unprecedented video, being the first professionally shot viral wedding video. Hopefully this will show the world the difference when hiring a pro event filmmaker!