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Quite a party

Report from the Adorama Pro Imaging launch shindig

June 3, 2011

Professional photographers from around the world gathered last night to celebrate the grand opening of the new Adorama Pro Imaging Department

Adorama has always considered professional photographers the core of its business. Now there's a special area of our retail store in New York where pro's can go to be treated like V.I.P.'s—the Adorama Pro Imaging Department. There's also now a new person who is dedicated to the needs of pro shooters: Anne Cahill, Adorama's new Pro Markets Director. Last night, Adorama threw a launch party for professionals to celebrate the Department's grand opening.

Throngs of pro shooters and manufacturer reps chat with Adorama staf at the grand opening of the Adorama Pro Imaging Department.

Many luminaries of the photographic world were there, from Mark Wallace (who was working the floor interviewing visitors for upcoming AdoramaTV episodes) to Joe McNally, David Bergman (who reports sales of his Bon Jovi concert photos are going very well, and who is leaving Monday for the European summer concert tour, starting in Croatia), Tamara Lackey (who today is running a Workshop@Adorama on Contemporary Children's Photography), Cliff Mautner, and Doug Gordon—all of whom contributed photos that were printed by AdoramaPIX and are on display in the showroom.

Left to right: Mark Wallace watches as Taylor Schon and Tamara Lackey attempt to “bump” iPhones.

Joe McNally, Center, with Adorama's Brian Green...and an unidentified woman leaning into the picture.

It was also good to meet up with old friends, including wedding photography legend Steve Sint and outdoor and travel photography guru Allen Rokach.

Joe McNally finds a high angle to shoot the crowd.

But the star of the show was the newly-renovated store and especially the Pro Imaging Department. It is an intimate, inviting space lined from floor to ceiling (literally) with pro gear, from tripods and ball heads to studio lighting and modifiers, top-end cameras and video gear, bags and other essentials. It has an open, boutique feel, and although it is filled with equipment the space feels open and airy—a good place to do business.


Anne Cahill, Adorama's new Pro Markets Director, with photojournalist and Bon Jovi Tour Photographer David Bergman in the Adorama Pro Imaging Department.

Here's a quick photo tour of the Adorama Pro Imaging Department:


The entire front of the Adorama retail showroom on West 18th Street in Manhattan has been remodeled and is now dominated by the new Adorama Pro Imaging Department.



Flower petal lighting pattern and open, airy feel gives the Adorama Pro Imaging Department a welcoming, boutique atmosphere.


Need ball heads? We've got plenty of them on display.


The ceiling is filled with lights, diffusers and reflectors.


Even more lights and power packs line the side of the new space.

Back to the party...I'm always “on” when I have a camera in my hand. A square glass container of teriyaki sauce sitting on a blue tablecloth near the sushi bar caught my eye. I excused myself from a conversation, and spontaneously stuck my camera right into it the container to catch this angle. Moral: Always be on the lookout for a great picture, even if you are supposed to be doing something else—like rubbing elbows with some of the photo world's superstars!


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