Eleven days ago, a Canadian company called 2D Photography posted a video called "2D Photography Rube Goldberg". I'm impressed!
Sometimes, you've just got to sit back and enjoy someone else's brillance, such as the inspired lunacy—and over eight months of hard work—that resulted in this viral video by Toronto-based photographer David Dvir.
But I'm not one to sit back and enjoy. Instead, I'm trying to backwards-engineer the darn thing.
I want to identify every piece of photo gear (and how brilliantly they were deployed). We get some hints on David's blog, which identifies Joby, Lowepro, Pelican, Sandisk and other companies as supplying free stuff to shoot. But I still want to know: Who supplied the exploding reflector discs, or the falling lightboxes? What happened to the lens that was hammered into oblivion? And what about those lens caps? With hundreds of working parts, the failure of any single part would cause the whole thing to stop. A project like this, which started production in November 2010, deserves our close scrutiny and appreciation.
The video, as of this writing, has received just under 900,000 views, and is getting passed around Facebook and Google+ like crazy; look for it to top a million views by this weekend. My only fault with this video is that some of the product placements (cough "Penny Auctions Canada" cough) are just a wee bit too prominent. But if these placements paid the bills while David tinkered, so be it.
So sit back and enjoy the show—or try playing my game, and try to ID all the gear used (besides the plethora of mousetraps, golf balls and ping-pong balls!).
Finally, be sure to read David's blog post and check out this behind-the-scenes look at the making of the video.
OK Go, eat your hearts out!