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Fujifilm Revamps Compact Camera Lineup for 2012

Fujifilm Revamps Compact Camera Lineup for 2012

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Pre-PMA@CES News

By Adorama News Writer

January 6, 2012

In the run-up to PMA@CES, which takes place next week Fujifilm announced a complete overhaul of its compact camera lineup, introducing 14 new models.

Here's a quick run-down of the new Fujifilm compact camera line (for more details, scroll down for the full unedited press releases from Fujifilm) :



3 new rugged compacts
The FinePix XP150, XP100, and XP50 feature "Four-Way Protection": The XP150 is waterproof to 33 feet, shockproof to 6.5 feet, freezeproof to 14 degrees farenheit, and dustproof. The XP150 also has GPS. The XP50 offers slightly less ruggedness (waterproof to 16.5 feet and shockproof to 5 feet; other specs are unchanged). The cameras will be available in March and will list for $279.95, $249.95, and $199.95, and will come in black, blue, orange, silver, and green.

 

 
Fujifilm X-S1 26x bridge camera
The X-S1 is a 26x zoom "bridge" camera with a 24-625mm (35mm equivalent) f/2.8-5.6 lens, built around a larger 2/3" 12MP COMOS sensor. It will be available later this month at a list price of $799.95.

 

 

 

Three S-Series bridge cameras w/24x, 30x zoom
By introducing no less than six superzoom cameras, Fujifilm might also be introducing consumer confusion because the average user may not appreciate the subtle differences among the cameras. The S-series consists of three models, all of which offer 3-inch LCD monitors, electronic viewfinders, 14MP CCD sensors, 720p HD video, and an ISO range of 64-600. The S4200 has a 24x (24-576 35mm equivalent) zoom; the S4500 has a 30x (24-720mm) zoom, as does the SL30, which also has dual zoom control. The cameras will be available in February and March for list prices of $229.95-$299.95.

 

 

Two full-featured 16MP superzoom cameras with 30x zoom
The new EXR series models both offer 30x zooms with a 24-720mm (35mm equivalent) range, a 16MP CMOS sensor, flip-out 3-inch 460k resolution sensor, 1080p HD video, 11fps still burst rate, and super macro mode that focuses down to half an inch. This camera is loaded with bells and whistles such as Motion Panorama, RAW, Multi-Bracketing, Super Intelligent flash, and Purple Fringing Reducer. The difference between the two cameras is the EVF: The HS30EXR has a slightly larger electronic viewfinder with 920k resolution while the HS25EXR has a slightly smaller, lower-resolution 200k finder. Both models will be released in March and will list for $499.95 and $399.95, respectively.

 

 

Two long-zoom digital compacts
Fuji also unveiled a pair of pocket-sized long-zoom cameras featuring a 28-280mm (35mm equivalent) 10x zoom lens that are designed primarily as travel cameras. The pricier T400 has a 16MP CCD sensor, while the T350 has a 14MP sensor. Look for them in March for $179.95 and $159.95, list.

 

 

Three sub-$120 compact cameras
Rounding out the Fujifilm compact camera lineup for 2012 are a trio of sub-$120 pocket cameras, the JX580, JX500, and AX550. Nothing really notable here feature-wise, other than a clumsy-sounding way to share photos online called "Easy Web Upload" that lets you sort and tag photos and videos for posting on Facebook or YouTube—once the camera is plugged into a windows-based computer. At $89.95-$119.95 list when available in March, they'll be good cameras to buy for the kids.



Unedited Fujifilm Press Releases:

Fujifilm Announces Three New Rugged Digital Cameras Designed to Handle Extremes


Fujifilm Introduces All New Rugged and Durable FinePix XP150, XP100 and XP50 Digital Cameras That Take Your Outdoor Photography to New Heights
Extreme "Four-Way Protection" Refines What a Durable, Stylish Outdoor Camera Should Be

Valhalla, N.Y., January 5, 2012 -- FUJIFILM North America Corporation today announced the launch of the all new FinePix XP150 (with GPS) and XP100 (without GPS) digital cameras that take rugged protection and durability to a whole new level. Now, they are Waterproof to 33ft (10M) and Shockproof to 6.5 ft (2M), Freezeproof to 14°F (-10°C) and Dustproof. In addition, the all new XP50 also fights water, shocks, cold and debris by being Waterproof to 16.5ft (5M) and Shockproof to 5 ft (1.5M), Freezeproof to 14°F (-10°C) and Dustproof. With all this protection, you are certain to get your most adventurous shots, all with an extremely attractive camera body that is easy to use.

As a follow up to the highly successful XP-Series and its definitive "Four-Way Protection" each camera has been redesigned to deliver a brighter LCD screen, faster auto focus speeds, better ergonomics, and advanced functionality for all weather conditions.

The new durable FinePix XP-Series now feature the powerful and performance-driven 14-MegaPixel CMOS sensor, faster start-up and shot-to-shot times, up to 10 frames per second (fps) continuous shooting, a 2.7" anti-reflective, high-contrast LCD that has been brightened for clear viewing even in direct sunlight, and the high-precision, FUJINON 5x wide angle optical zoom lenses (28-140mm) with a reinforced hardened glass lens barrier and water repellent coating.

"Active families have redefined the uses for a digital camera, and Fujifilm's versatile and durable XP-Series lets consumers capture images in more places," said David Troy, director of marketing, Digital Cameras, Electronic Imaging Division, FUJIFILM North America Corporation. "The XP150, XP100 and XP50 thrive in elements that most cameras are afraid of, and allow users to capture photos and movies in new and unique ways, even underwater."

Four-Way Protection
The FinePix XP150 and XP100 are Fujifilm's most rugged and durable digital cameras that are perfect for mountain biking, hiking, skiing, surfing, and anything else that defines an extreme adventure. Both the XP150 and XP100 are Waterproof to 33ft (10M) and Shockproof to 6.5 ft (2M), Freezeproof to 14°F (-10°C) and Dustproof.

The XP50, also extremely tough and stylish, is perfect for active families on the go that want a camera they can take anywhere without worrying about its safety. Consumers can drop them, soak them, freeze them, and even cover them in dirt and mud, and the XP-Series will come out unscathed and taking great pictures. The XP50 is Waterproof to 16.5ft (5M) and Shockproof to 5 ft (1.5M), Freezeproof to 14°F (-10°C) and Dustproof.

Newly Redesigned Double Locking Door
The ergonomically-designed cameras are housed in a metal uni-body chassis for durability, and now feature a totally redesigned double locking door that seals and protects the battery and memory card slots, along with the USB and micro-HD ports. This new, heavy-duty door keeps the XP-Series cameras watertight and locks out dust and debris in any situation that you can throw at it.

HD Capability
The FinePix XP150, XP100 and XP50 all offer stunning movies in full 1080p HD -- even underwater -- with sound at 30fps with one-touch ease. Many consumers are happy to enjoy HD movies on their PC, but with the optional HD Player accessory kit, with wireless remote control (HDMI cable not included), families can gather around their home HDTV to enjoy amazingly detailed stills and high resolution movie playback.

Advanced Image Stabilization
The XP-Series all have a powerful sensor shift Dual Image Stabilization (CIS) system. CIS works as the photo is being taken as it combines a mechanically stabilized sensor with high ISO to combat camera/hand shake and subject movement for improved low light shooting. The result is an expanded range of shooting situations where the cameras can be used without the need of a tripod or other support. With CIS working in the background, you can capture sharp, colorful scenes and portraits underwater or at night.

Tracking Auto Focus (AF)
Created specifically to capture an action shot, the AF function tracks fast moving subjects so they don't escape from the frame in a blur. Subjects will be tracked automatically for as long as it is kept in the frame and the shutter is half-pressed; when users fully press the shutter button your subject will be in the centre of the photo in perfect focus.

GPS and Geo-Tagging (XP150 only)
The FinePix XP150 features a high sensitivity GPS antenna that is now quicker and easier to pinpoint your location, no matter where you are in the world. The FinePix XP150 also includes an electronic compass, Photo Navigation and GPS Geo-Tagging

In addition to these innovations, the cameras are loaded with the following features:

    360° Motion Panorama Mode: Automatically creates a stunning panoramic (horizontal or vertical) picture.
    Scene Recognition Auto (SR AUTO): This mode intelligently identifies the scene type and necessary shooting conditions to optimize picture perfect potential.
    Face Detection and Automatic Red-eye Removal: To provide perfectly exposed and focused portrait shots, the XP-Series cameras are fitted with Fujifilm's latest Face Detection technology which is able to track up to 10 faces simultaneously. The system instantly corrects red-eye and then saves both the original and the corrected image file automatically.
    Li-ion Rechargeable Battery: The XP150 and XP100 both feature an extended-life rechargeable Li-ion battery with charger for up to 330 shots per charge. The XP50's rechargeable Li-ion battery delivers up to 220 shots per charge. Either way, the XP-Series allows users to shoot all of their images without worrying if the camera is going to last for the duration of their trip.
    Movie Editing Mode and Blog mode: Get creative and add finishing touches to movies and images, among others, you can choose from black and white, Sepia, or you can even add a dynamic lighting effect, all this in-camera.

The FinePix XP150 and XP100 will be available March 2012 at $279.95 and $249.95, respectively. The XP150 will be available in black and orange, while the XP100 will come in black, blue, orange, silver and green.

The FinePix XP50 will be available in March 2012 for $199.95 and will also come in black, blue, orange, silver and green.

An accessory kit for the new XP-Series containing an adjustable float strap, protective silicone skin and a neoprene sports case will be available in spring 2012.



FUJIFILM EXPANDS AWARD WINNING X-SERIES WITH THE ALL-NEW PREMIUM 26X LONG-ZOOM X-S1 DIGITAL CAMERA

Large Sensor, Superior Image Quality and Precise Manual 26x Zoom Lens

Valhalla, N.Y., January 5, 2012 – FUJIFILM North America Corporation today announced the all-new FUJIFILM X-S1, a premium, high performance DSLR-styled long-zoom camera, built with careful craftsmanship for the sophisticated consumer and enthusiast photographer who are looking for maximum photographic performance – and true picture quality – with a versatile long-zoom lens housed in a durable, lightweight body.

The all-new FUJIFILM X-S1, made in Japan, is the latest addition to the premium FUJIFILM X-series that includes the X100 and X10. The X-S1 features a large 2/3” 12 megapixel EXR CMOS sensor and a newly-developed, bright all glass and high-definition FUJINON F2.8 Wide-Angle to F5.6 telephoto lens with an ultra-smooth 26x manual zoom (24-624mm). The FUJINON lens consists of 17 glass lens elements in 12 groups, to offer amazing clarity and high resolution through the entire image. The new FUJINON lens has a metal cam design that delivers smooth, precise zoom control, and an O-ring that is injected with a specially blended grease similar to what is found in high definition broadcast television lenses.

The X-S1 is the ideal “all-in-one” camera because it offers all of the benefits of a DSLR system in a single camera and lens body. The X-S1 is designed to exceed expectations in all photographic situations, and is especially well-suited for nature photography thanks to its impressive wide angle, long zoom and super macro capabilities all from a single lens.

“Building upon the success of the FUJIFILM X100 and X10, we are proud to expand the FUJIFILM X-Series with this 26x ultra zoom premium digital camera that delivers the exceptional image quality that the X-Series is known for,” said David Troy, director of marketing, Digital Cameras, Electronic Imaging Division, Fujifilm North America Corporation. “The X-S1 combines the famed heritage of the FUJINON lens system with an outstanding all-in-one camera system that produces amazing clarity and high resolution results in almost every shooting situation.”

The EXR processor delivers an extremely fast auto focus while minimizing shutter lag and supports high speed continuous shooting of approximately 7 frames per second (fps) at full resolution. The premium long zoom X-S1 has a wide, 1.4 million dot electronic viewfinder (EVF) that is exceptionally bright and clear, and it includes a heads-up sensor that automatically switches between the viewfinder and the LCD screen when the camera is raised to the user’s eye to compose an image. The viewfinder uses two glass lenses and one non-spherical lens to capture realistic lighting and display true-to-life images. The X-S1 has a large 3.0” titling LCD display with a Monitor Sunlight Mode that allows users to review their images in bright sunlight.

The well-balanced X-S1 also features an enhanced, full-body, rubberized grain texture coating that adds superior grip, a hot shoe mount to add additional accessories, full 1080p HD movie capture and milled mode and adjustment dials for exceptional feel and functionality.

The FUJIFILM X-S1 features Fujifilm’s Intelligent Digital Zoom which effectively doubles the telephoto capabilities and provides up to an amazing 52x total zoom, and a Super Macro Mode that captures images as close as 1cm.

Images Worthy of the X-Series Designation
The FUJIFILM X-S1 features the same large 2/3-inch 12MP EXR-CMOS sensor as the FUJIFILM X10 to ensure high quality images regardless of the lighting conditions. The unique EXR-CMOS technology, pioneered by Fujifilm, allows the user to switch between three modes depending on the lighting conditions – or leave the camera to make its own choice in the EXR Auto Mode.

Switching between the modes changes the performance of the sensor. The High Resolution option is perfect in bright conditions or when the very best picture quality is the primary aim. Wide Dynamic Range mode can be used in scenes of high contrast when the user wants to get details in both shadow and highlight areas of an image, while the High Sensitivity & Low Noise option should be selected for optimum results in low light conditions.

Coupled to the EXR-CMOS sensor is the high speed EXR processor, which offers a minimal shutter lag of just 0.01 seconds and a high speed continuous shooting capability of 7fps at full resolution (Large JPEG) or 10fps at six megapixel resolution (Medium JPEG).

Extraordinary versatility
At the heart of the FUJIFILM X-S1 is the FUJINON 26x optical precision zoom lens that offers a focal range of 24-624mm with its bright and fast f/2.8 maximum aperture at the wide-angle zoom setting.

The X-S1 FUJINON lens delivers images with superb edge-to-edge sharpness and amazing clarity. The lens construction is of the highest standard, featuring metal cams for smooth zoom control and fast, precise framing.

The FUJIFILM X-S1 is also ideally suited for capturing subjects close up. In standard Macro mode, the zoom focuses as close as 7cm, but by selecting Super Macro Mode, users can focus as close as 1cm for frame-filling close-up images. Furthermore, the lens’ aperture is made up of nine blades for excellent “bokeh” effect photography.

Full Manual Controls for Maximum Flexibility
Photographers who prefer full manual controls will enjoy the flexibility of the X-S1 with its full range of conventional shooting functions (program/shutter-priority/ aperture-priority/manual).
The extensive external controls give the more advanced photographer direct access to virtually every control they will need for uninterrupted shooting, and the specially designed chassis includes dedicated command buttons for quick and easy key functions such as ISO, white balance, focus and metering.

The large command dial, manual focus ring, twist and zoom lens barrel, bright, clear electronic viewfinder, high quality tilting LCD screen and deep hand grip ensures the camera handles well. Additionally, the X-S1 provides four auto bracketing options, eight Film Simulation and white balance functions and Raw file shooting capabilities.

For simplicity, the X-S1 automatically assesses the subject and then selects the relevant scene mode for the perfect result, automatically switching the EXR-CMOS sensor accordingly. Not only does it determine the type of scene being photographed, it can also calculate whether an image contains a person, features backlighting or has any subject movement. ISO settings are adjusted by the Auto ISO mode, which selects the optimum setting between ISO 100 and 3200. Those after more ISO flexibility can manually select up to ISO 12800 (Small JPEG format only).

HD Movie Capture and High Speed Movies
The FUJIFILM X-S1 captures full 1080p High Definition (1920 x 1080 pixels) movie with stereo sound at 30fps, which is saved in the H.264 format profile compression for smaller file sizes without sacrificing quality. With a mini-HDMI output connector, it is easy to connect and view images on your HDTV (HDMI cable not included). Versatility is further increased thanks to the High Speed Movie options, which include capture at an incredible 320fps. With features like this, even the fastest moving subjects can be captured and watched in slow motion.

RAW / RAW+JPEG Shooting
The X-S1 has the ability to shoot both a RAW and JPEG shot simultaneously. RAW is for ultimate quality shots via post processing, JPEG is for great quality with no need for further post-production work.

Motion Panorama 360°
The FUJIFILM X-S1 delivers exquisite panoramas by allowing its sensor to extend the sweep range to 360˚ (shots can also be taken vertically). Combined with high quality Fujifilm printing, sweeping and impressive scenes can be taken, showing fine detail, low noise and high resolution at 180°, 240˚ or full 360˚ panoramic ranges.

Clear Viewing and Reviewing for Ideal Results
The FUJIFILM X-S1 offers a powerful combination of a high quality electronic viewfinder and a tilting LCD screen to ensure composing and viewing images is quick and simple, regardless of the lighting conditions.

The 0.47-inch electronic viewfinder (EVF) features 1.4 million pixel resolution for superb image clarity and has a wide viewing area of 26 degrees for better image framing. The bright EVF makes it easy to check settings or adjust focus manually.

The large, tilting 3” LCD features 460,000 pixel resolution making it easy for users to scroll through menus, assess exposure accuracy and view images. The LCD also offers a useful Sunlight mode that allows for easy viewing in even the brightest locations.

FUJIFILM X-S1 key features:
• Large 2/3-inch 12 MP EXR-CMOS sensor
• High quality FUJINON 26x optical precision zoom 24-624mm (35mm equivalent) with Intelligent Digital Zoom boosting focal range up to 52x and Optical Image Stabilization
• Superb build quality and finish with rubberized coating and metal dials
• Up to 10fps continuous shooting
• Large tilting 3” 460,000 pixel resolution LCD screen with Sunlight mode
• Large EVF with 1.4 million pixel resolution and 26 degree viewing angle
• Full 1080p HD movie with stereo sound
• Super Macro focusing as close as 1cm
• Raw and jpeg shooting
• Film simulation modes
• Program / Shutter-Priority / Aperture-Priority / Manual modes
• Lithium Ion rechargeable battery providing up to 500 shots per charge
• 360° Motion Panorama mode

Pricing and Availability
The FUJIFILM X-S1 will be available in January 2012 with a retail price of $799.95.


Fujifilm Announces Three New S-Series Camera at CES 2012 with 24x and 30x Optical Zoom Lenses

Fujifilm Redefines S-Series with Three New Speedy Super-Zoom Cameras
FinePix S4200, S4500 and SL300 Combine Super-Zoom, Speed, Creative Control, Precision Optics and Flexibility for Everyday and Enthusiast Photographers

Valhalla, N.Y., January 5, 2012 - FUJIFILM North America Corporation today announced three new additions that redefine the popular long-zoom S-Series lineup: the DSLR styled FinePix S4200, S4500 and SL300 digital cameras. Each new FinePix camera offers a 14 MegaPixel CCD sensor, with the S4200 offering an impressive FUJINON 24x long-zoom lens (24-576mm), and the S4500 and SL300 both delivering an extraordinary 30x long-zoom (24-720mm), for capturing even the most distant images. The SL300 makes long-zoom control even more flexible by adding Dual Zoom Control, so users can zoom in and out using the zoom dial on the top of the camera or on the side of the lens.

These FinePix cameras have large, bright 3" LCD screens, Electronic Viewfinders, and also come equipped with a powerful sensor shift Dual Image Stabilization to help keep even the most difficult images sharp by allowing users to adjust the ISO setting from 64 up to 6400. This year, the new S-Series cameras boast improved start up times and auto focus times as fast 0.35 seconds in low light, and two power options for versatility: AA battery power for the S4200 and S4500 and rechargeable Li-ion power for the SL300.

“The new long-zoom FinePix S-Series give every day and enthusiast photographers all of the tools that they need to take their pictures to the next level - all with the speed, zoom and superior image quality that they expect from an advanced digital camera without the expense of a system camera," said David Troy, director of marketing, Digital Cameras, Electronic Imaging Division, Fujifilm North America Corporation. “The hallmark of these cameras remains superb image quality - even in low light shooting situations - and their high speed continuous shooting, 720p HD movie recording and other great features give users the photographic experience that they have been searching for in one, complete, stylish camera body."

FUJINON Zoom Lens and Dual Image Stabilization for Superb Image Quality
The FinePix S-Series each feature Dual Image Stabilization CCD sensors and high ISO sensitivity settings for blur-free images, but with even greater zoom capabilities. Users can now capture anything from a stunning distant landscape to getting up close with Super Macro Mode as close as 2cm for breathtaking detail.

    The FinePix S4200 has a 24x wide angle zoom 24mm - 576mm FUJINON optical lens
    The FinePix S4500 has a 30x wide angle zoom 24mm - 720mm FUJINON optical lens
    The FinePix SL300 has a 30x wide angle zoom 24mm - 720mm FUJINON optical lens with dual zoom control for flexible shooting

HD Movie Capture
All three FinePix cameras also offer sharp HD movies in 720p with sound at 30 frames per second (fps) with one-touch ease. With a mini-HDMI output connector, it is easy to connect and view images on your HDTV (HDMI cable not included).

Smile and Blink Detection For Perfect Pictures Every Time
The FinePix S4200, S4500 and SL300 all include Smile Detection that recognizes the moment your subject smiles and releases the shutter only when this happens, ensuring a happy photo every time. Additionally, the Blink Detection function warns you if any of your subjects have blinked so that you can re-take the photo if necessary.

Face Recognition and Image Searching
With Face Recognition on the FinePix S-Series, users can tag and name eight of their favorite subjects and the camera will automatically recognize that person in every photo taken thereafter. This allows users to search for all their pictures of any of these people, by name, using the Image Search function. Image Search, found on all three cameras makes finding the people and places you've photographed easy to categorize and find.

This works in the same way for other categories of photo: the camera's SR Auto Scene Recognition technology registers whether you've taken a picture of a person, or a landscape, or if it's a night shot or macro shot, so you can filter your search by subject matter or even date and get straight to the photo you are after, quickly and intuitively.

Stunning Panoramic Shots
The FinePix S4200, S4500 and SL300 all feature the easy-to-use Motion Panorama shooting mode, which takes three successive shots with a helpful tool which automatically releases the shutter once the images are fully aligned to seamlessly stitch the shots together in-camera. This feature allows users to get creative and see impressive results with no fear of uneven landscapes or shaky horizons.

Social Networking and Photo book Features
The FinePix S4200, S4500 and SL300 all offer in-camera tagging capabilities for both Facebook and YouTube, allowing you to select photos and movies for upload on either of the sites, making for easy upload once you connect to a PC and launch MyFinePix Studio. The feature saves time, and enables users to share special moments right away on their social networks.

The three FinePix models also allow you to tag in-camera the images you want to feature in a photo book, which can be viewed separately in-camera and later created and ordered in a Photo book quickly and seamlessly.

Other features include:

    TTL Hot Shoe (SL300 only): Allows users to add accessories, including FUJIFILM external flashes.
    Tracking Auto Focus (AF): Tracks fast moving subjects so they don't escape from the frame in a blur. Subjects will be tracked automatically for as long as it is kept in the frame and the shutter is half-pressed; when users fully press the shutter button your subject will be in the centre of the photo in perfect focus.
    i-Flash Intelligent Flash: Offers a flash control system which efficiently controls the level of flash for a given exposure to produce beautifully balanced flash illumination across the foreground and background. Gone are the ugly washout shots where the subject is blasted with light and the background dark and unexposed.
    Full Manual Controls: Gives the user the choice of direct access to manually control the settings and shooting features (program/shutter-priority/ aperture-priority/manual), and the specially designed chassis includes dedicated command buttons for quick and easy key functions.
    Instant Zoom/Zoom Bracketing: Useful for high level photography. The Instant Zoom function captures moving subjects at high zoom settings. After zooming on a subject, a single button gives an additional 1.4x or 2x digital zoom. Zoom Bracketing automatically captures the same image three times with zoom ratio settings of 1x, 1.4x and 2x with a single shutter release.
    Continuous Shooting: High speed continuous shooting up to 8fps.
    AA-Battery Power (S4200/S4500 only): Using AA batteries is convenient for on-the-go digital camera users as it eliminates the need to charge battery packs, allowing for lots of picture taking and the ease of battery replacement.
    Li-ion Power (SL300 only): Rechargeable Li-ion delivers reliable power for 260 shots per charge

Pricing and Availability
The FinePix S4200 and S4500 will be available in February 2012 and will be priced at $229.95 and $259.95 respectively. The FinePix SL300 will be available in March 2012 and will be priced at $299.95.



Fujifilm Announces the New FinePix HS30EXR and HS25EXR Digital Cameras  with 30x Zoom and 16-Megapixel Sensor

Fujifilm Brings High Performance FinePix HS30EXR and HS25EXR to Consumers Looking for Superior Image Quality, Fast Auto Focus and Manual Super Long-Zoom

Advanced Sensor, Blistering Speed and Manual 30x Zoom Make HS30EXR and HS25EXR the Go-To Cameras for You

Valhalla, N.Y., January 5, 2012 -- FUJIFILM North America Corporation today announced the FinePix HS30EXR and HS25EXR, both of which are high quality, high performance DSLR-styled long-zoom cameras, built for the enthusiast photographer, but also easy enough for even first time users who want unmatched speed and image quality, all in sturdy and classic design. The new FinePix HS30EXR and HS25EXR both feature a new 12" 16 MegaPixel EXR-CMOS sensor, a powerful FUJINON 30x manual optical zoom (24mm-720mm) and a tilting 3.0" high contrast 460K resolution LCD with Sunlight Mode and a bright electronic viewfinder for easy outdoor viewing.

The versatile HS30EXR and HS25EXR boast full 1080p HD movie recording at 30 frames per second (fps), super-fast auto focus of 0.16 seconds, high speed continuous shooting up to 11fps (M setting) and Super Intelligent Digital Zoom that effectively doubles zoom capability to an extraordinary 60x to capture even the most distant shot - especially good for nature and sporting event photography. For enthusiast photographers who want to get even more out of their pictures, the HS30EXR and HS25EXR also feature an amazing Super Macro Mode for shots as close as 1cm for breathtaking detail all without having to change a lens.

"Consumers who are ready to get more from their pictures are looking for solutions that will take them to the next level in their photography. The FinePix HS30EXR and HS25EXR give consumers a DSLR-style camera with a single optimized lens that ensures outstanding images and tremendous versatility," said David Troy, director of marketing, Digital Cameras, Electronic Imaging Division, Fujifilm North America Corporation. "With these two cameras, users now have the tools that professionals do, and their image results will show spectacular detail and clarity all without the bulk and expense of a system with multiple lenses."

The HS30EXR has a large .26" electronic viewfinder with a 22° viewing angle and stunning 920K resolution that features a "heads up" sensor that automatically changes from LCD to EVF, and numerous other features for serious photographers seeking versatility and performance. The HS25EXR has a big .20" electronic viewfinder with a 16° viewing angle and 200K resolution with the same "heads up" sensor that automatically changes from LCD to EVF for convenience.

A 30x Zoom Lens
With a 30x zoom range covering focal lengths from a super-wide 24-720mm, the FinePix HS30EXR and HS25EXR are ready for anything with their versatile single lens -- from super macro to long telephoto shots. Boasting high quality FUJINON optics, the manual zoom lens is now even easier to operate on the HS30EXR thanks to a body redesign for faster and more precise zoom control.

The FinePix HS30EXR and HS25EXR are also equipped to fight blurring, a common problem when using longer focal lengths. Dual Image Stabilization combines a mechanically stabilized CMOS sensor with high ISO sensitivities for total anti-blur protection. Together these technologies reduce the blurring effect of both handshake and subject movement to provide sharp, clean and clear results even at the longest zoom settings or in challenging lighting conditions.

Intelligent Processor Featuring EXR Technology
With the updated intelligent processor, taking photos can't get much easier. The improved GUI, with its new, rich user interface that dramatically improves the appearance and searching functions of menus, might be one of the first things you notice, but the most notable benefits are speed and image quality. Additionally, the FinePix HS30EXR and HS25EXR can now recognize an impressive 27 scenes. While shooting in EXR Auto Mode, the camera configures each scene and recognizes the perfect setting and automatically takes the best quality picture, with a single touch of a button.

EXR technology adds further versatility by modifying its behavior according to the lighting condition. Users can either let the EXR Auto mode choose the correct setting itself, or pick from three manually selected options:

    High Resolution Priority -- can be used when you're after exceptional image quality.
    High ISO & Low Noise Priority -- can be used in low light conditions where the combination with the EXR sensor makes for superb results.
    Dynamic Range Priority -- takes two pictures and combines them to provide a wide dynamic range of up to 1600%.

With these unique sensor combinations, capturing great pictures has never been easier.

Capture Moving Subjects
The FinePix HS30EXR and HS25EXR's strong mix of sensor and processing technologies allow breathless action shots to be captured. The high-speed continuous shooting offers full resolution up to 8fps, or up to a staggering 11fps (M setting) at a reduced resolution. The FinePix HS30EXR also eliminates the need to worry about slow auto focusing or shutter lag. The new solution's contrast Auto Focus system takes approximately 0.16 seconds to focus.

HD Movie Capture
The FinePix HS-Series offers an impressive level of movie functionality. With the ability to capture movies in true, full 1080p HD quality, the FinePix HS-Series delivers high sensitivity with low noise for movies captured in low lighting. In addition, movie files (.MOV) are captured with H.264 high profile compression for smaller file sizes without sacrificing quality. With a mini-HDMI output connector, it is easy to connect and view images on your HDTV (HDMI cable not included).

High Speed Movies
Versatility is further increased thanks to the High Speed Movie options, which include capture at an incredible 320fps. With features like this, even the fastest moving subjects can be captured and played back in slow motion.

Intuitive Body Design
The FinePix HS30EXR and HS25EXR sport a full complement of sophisticated manual and semi-automatic shooting modes and photographic controls. The extensive external controls give the more advanced photographer direct access to virtually every control they will need for uninterrupted shooting, and the specially designed chassis includes dedicated command buttons for quick and easy key functions such as ISO, white balance, focus and metering. The large command dial, manual focus ring, twist and zoom lens barrel, bright, clear electronic viewfinder, high quality tilting LCD screen and deep hand grip ensures the camera handles well. The HS30EXR uses a high performance, rechargeable Li-ion battery for up to 600 shots per charge, while the HS25EXR uses widely-available AA battery power.

The FinePix HS30EXR and HS25EXR also offer these additional features:

    Motion Panorama 360°: The sensor extends the sweep range to 360° (shots can also be taken vertically). Combined with high quality Fujifilm printing, sweeping and impressive scenes can be taken, showing fine detail, low noise and high resolution at 180°, 240° or full 360° panoramic ranges.
    Super Intelligent Flash: The FinePix HS30EXR and HS25EXR offer a flash control system which efficiently controls the level of flash for a given exposure to produce beautifully balanced flash illumination across the foreground and background. Super Intelligent Flash is most useful in macro photography where the contrast between subject and background can be especially challenging, but is also effective for night and backlit photography. Both cameras also offer a TTL hot shoe to add external FUJIFILM flashes.
    Face Recognition: Users can register up to eight (8) faces, along with names, birthdays and categories, and the HS30EXR and HS25EXR will prioritize focus and exposure right on the faces of those special people. Users can also use Image Search to view images of a registered person.
    Face Detection and Automatic Red-eye Removal: To provide perfectly exposed and focused portrait shots, the FinePix HS30EXR and HS25EXR are fitted with Fujifilm's latest Face Detection technology which is able to track up to 10 faces simultaneously, at almost any angle to the camera. The system instantly corrects red-eye and then saves both the original and the corrected image file automatically.
    RAW / RAW+JPEG Shooting (HS30EXR only): The FinePix HS30EXR can shoot both a RAW and JPEG shot simultaneously. RAW is for ultimate quality shots via post processing, JPEG is for great quality with no need for further post-production work.
    Multi-Bracketing: The FinePix HS30EXR and HS25EXR have 3 bracketing functions useful for high level photography: Film Simulation Bracketing (which automatically sets Film Simulation to PROVIA, Velvia and ASTIA for simultaneous capture of 3 frames), Dynamic Range Bracketing (which automatically sets dynamic range to 100%, 200% and 400% for simultaneous capture of 3 frames) and AE Bracketing (which automatically sets exposure range to even, under and over for simultaneous capture of 3 frames).
    Purple Fringing Reducer/Corner Resolution Enhancer: The EXR processor has the capability to spot and reduce purple color fringing, most common on dark subjects against light backgrounds. In addition, the EXR processor improves the resolution at the corners of an image for more uniform image sharpness.

Pricing and Availability
The FinePix HS30EXR and HS25EXR will be available in March 2012 and will be priced at $499.95 and $399.95, respectively.



Fujifilm Introduces Highly Portable FinePix T400 and T350 Long-Zoom Digital Cameras
Pocket Friendly Ultra-Compacts Boast 10x Zoom, Bright and Large 3" LCD Screen, and One-Button HD Movie Recording

Valhalla, N.Y., January 5, 2012 – FUJIFILM North America Corporation today announced the introduction of two new FinePix T-Series ultra-compact long-zoom cameras: the FinePix T400 and T350. These slim cameras have FUJINON 10x long-zoom lenses (28-280mm), and are thin enough to fit in your jeans or shirt pocket to carry wherever you go. Both cameras offer improved speeds with fast start-up and auto focus times, as well as the perfect combination of advanced features and ease of use. Additionally, both have large, bright 3" LCD screens while the FinePix T400 packs a 16-MegaPixel CCD sensor and the FinePix T350 sports a 14-MegaPixel CCD sensor to ensure that the highest image quality is captured every time.

“The FinePix T400 and T350 give consumers the best of all worlds: high quality images and fast startup and auto focus speeds, and the long zoom power to capture a wide range of photos, all in an affordable and compact digital camera," said David Troy, director of marketing, Digital Cameras, Electronic Imaging Division, FUJIFILM North America Corporation. “Consumers are looking for an attractive and slim digital camera body that doesn't hold back on features, and the FinePix T400 and T350 give everyday photographers all of the power and features like HD movie, sensor shift Image Stabilization and the creative Motion Panorama mode that they need in one package."

Fast startup and focus with easy controls
The FinePix T400 and T350 received the speed boost that consumers have asking for: startup times have been reduced, the auto focus speed has been dramatically improved to help users lock onto their subjects, and shutter lag has been shortened to make sure that the camera is as ready as you are for any shot.
Image Stabilization
In addition to the 10x zoom, the FinePix T400 and T350 also come equipped with a powerful sensor shift Dual Image Stabilization (CIS) system. CIS works as the photo is being taken as it combines a mechanically stabilized sensor with high ISO to combat camera/hand shake and subject movement for improved low light shooting. The result is an expanded range of shooting situations where the cameras can be used without the need of a tripod or other support. With CIS working in the background, you can capture sharp, colorful scenes even in low-light situations.

HD Capability
The new FinePix T-Series models offer stunning movies in 720p HD at 30fps with a dedicated movie recording button that allows consumers to start and stop movie recording with one press of a button. You can even zoom during movie capture and use the in-camera movie editing features to edit movie footage without having to upload to a computer or use complicated movie editing software. Many consumers are happy to enjoy HD movies on their PC, but with the optional HD Player accessory kit with wireless remote control (HDMI cable not included), families can gather around their home HDTV to enjoy amazingly detailed stills and high resolution movie playback.

Tracking Auto Focus
The FinePix T400 and T350 both feature Tracking Auto Focus which is perfect for when you need to take a picture of a moving subject and can't keep your subject in the frame. Just switch Tracking Auto Focus on and it will track your subject and ensure that you achieve a crisp picture with you subject in the center of the frame in perfect focus, especially helpful for taking pictures of kids and at sporting events.

Face Recognition Technology
With Face Recognition, the camera can identify the people in a picture by name. Fujifilm's Face Recognition Technology gives you the ability to pre-program 8 people into the camera. You also have the option of inputting the category to which they belong (e.g. friends/family) and the date of his/her birthday. The next time you take a photo of the same person, the camera will cleverly recognize that person and optimize the settings to ensure that exposure and focus are best suited to the individual, rather than the other people in the picture. This fun technology can recognize up to 4 pre-programmed people on screen at the same time.
In addition, the Image Search Tool is able to use the Face Recognition data (name, birthday and category) to help you find and playback your photographs quickly and easily. If you want to scroll through all pictures featuring “Mom" for example, the camera will be able to select them for you for easy viewing.

The FinePix T400 and T350 also offer these additional features:

    Scene Recognition Auto (SR AUTO): This mode intelligently detects the scene type you are shooting and optimizes the camera's focus, exposure and white balance, so whether you're photographing flowers or a holiday landscape, you will get flawless photos at the press of a button.
    Face Detection and Automatic Red-eye Removal: To provide perfectly exposed and focused portrait shots, each T-Series model is fitted with Fujifilm's latest Face Detection technology which is able to track up to 10 faces simultaneously. The system instantly corrects red-eye and then saves both the original and the corrected image file automatically.
    • Motion Panorama Mode: Automatically stitches up to three shots together in-camera to create a panoramic picture.
    Smile / Blink Detection: Smile Detection works with Fujifilm's highly-acclaimed Face Detection technology to detect smiles on faces: it will not take a picture until it detects a smile, so you're guaranteed great shots. Additionally, Blink Detection which warns you if you have captured an image with people blinking, so you can re-shoot if necessary.

The FinePix T400 and T350 will be available March 2012 at the price of $179.95 and $159.95, respectively, and will be available in black, red and blue.



Fujfilm Feature-Packed FinePix JX580, JX500, and AX550 Digital Cameras Make Great Phtoography Easy for Everyone
PinePix JX580, JX500 and AX550 Combine Cool Design with 5x Zoom and Simplicity for Great Value

Valhalla, N.Y., January 5, 2012 -- FUJIFILM North America Corporation today announced three new feature-packed and easy-to-use FinePix JX and AX-Series digital cameras -- the JX580, JX500 and AX550. Each camera is slim, highly-portable and designed with simplicity to offer consumers a digital camera with high resolution sensors, powerful FUJINON 5x zoom lens and 720p HD movie capture capabilities, all for a fantastic value.

The JX580 has a powerful 16-MegaPixel CCD sensor and a FUJINON 5x wide angle (26mm-130mm) optical zoom lens to ensure that the highest image quality is captured every time. The JX580 easily gives everyone the ability to take terrific pictures, even in low light, by offering a large 3.0" LCD screen with improved viewing in bright light, metal body and a powerful Li-ion rechargeable battery.

The AX550 also features the performance-driven 16-MegaPixel CCD sensor and a FUJINON 5x wide angle (26mm-130mm) optical zoom lens, while the JX500 has an impressive 14-MegaPixel CCD sensor, a FUJINON 5x wide angle (26mm-130mm) optical zoom lens and a 2.7" LCD screen with two choices for battery power: Li-ion for the JX500 and AA batteries for the AX550.

"The FinePix JX580, JX500 and AX550 digital cameras represent Fujifilm's commitment to delivering an easy-to-use camera that still produces fantastic images for everyday photographers," said David Troy, director of marketing, Digital Cameras, Electronic Imaging Division, FUJIFILM North America Corporation. "Consumers want a camera that reflects their personal style without being overly complicated to use and these FinePix digital cameras give users the simplicity that they are looking for while maintaining a high-quality FUJINON 5x zoom, choices of battery power and HD movie capture along with the numerous other great features that they expect from Fujifilm."

HD Movie Capabilities
The JX580, JX500 and AX550 each offer 720p HD movie capture that enables users to take stunning, detailed pictures and movies that can be enjoyed in ultra-sharp high definition on any HD ready television or PC, using the optional HD Player (HDP-L1) accessory kit with wireless remote control (HDMI cable not included). In the FinePix JX580 and JX500, a new dedicated movie recording button on the rear of the camera makes it even quicker to start capturing movie, and with their in-camera editing functionality, users can enjoy trimming, cropping and re-cutting their short movies right in the palm of their hand.

Smile / Blink Detection
The FinePix JX and AX-Series cameras feature Smile Detection that works with Fujifilm's impressive Face Detection technology to detect smiles on faces -- it will not take a picture until it detects a smile, so you're guaranteed great looking shots. Another feature is Blink Detection which warns you if you have captured an image with people blinking, so you can re-shoot if necessary.

Facebook and You Tube Easy Web Upload
The new FinePix JX and AX-Series cameras offer an innovative function called "Easy Web Upload" that allows you to sort through your photos on-camera and decide which ones to upload to Facebook or You Tube. Simply connect to a PC and launch the MyFinePix Studio software (for Windows) and they will immediately upload.

Other features include:

    Flash Intelligent Flash: Offers a flash control system which efficiently controls the level of flash for a given exposure to produce beautifully balanced flash illumination across the foreground and background. Gone are the ugly washout shots where the subject is blasted with light and the background dark and unexposed.
    Tracking Auto Focus (AF): Tracks fast moving subjects so they don't escape from the frame in a blur. Subjects will be tracked automatically for as long as it is kept in the frame and the shutter is half-pressed; when users fully press the shutter button your subject will be in the centre of the photo in perfect focus.
    Scene Recognition Auto (SR AUTO): This mode intelligently identifies the scene type and necessary shooting conditions to optimize picture perfect potential.
    Motion Panorama Mode: Automatically stitches up to three shots to create a panoramic picture
    Face Detection and Automatic Red-eye Removal: To provide perfectly exposed and focused portrait shots, the cameras are fitted with Fujifilm's latest Face Detection technology which is able to track up to 10 faces simultaneously. The system instantly corrects red-eye and then saves both the original and the corrected image file automatically.
    Digital Image Stabilization: Reduces image blur automatically, resulting in excellent picture quality.

The FinePix JX580 and JX500 will be available in February 2012 at the price of $119.95 and $99.95, respectively, in black, red and blue colors. The AX550 will be available in March for $89.95 in black.

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