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Olympus announces five compact cameras

Olympus announces five compact cameras

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PMA@CES News

By Adorama News Writer

January 10, 2012

Olympus today announced five new compact cameras, updating its "Tough" series of rugged cameras and adding some long-zoom compacts.



The latest Olympus compact camera offerings are:


SP-620UZ ($199.99 list), a 21x superzoom with a 16MP CCD sensor with multi-motion Movie IS, which the company claims reduces blur when shooting video, and 3D image capture plus Magic Art filters (shown above);

The SZ-12 ($199.99 list), a 14MP, 24x superzoom camera with 7 fps sequential shooting and 10 Magic Art fiters;



The TG 320 "Tough" ($179.99 list), a ruggedized camera that is Waterproof to 3m, shockproof to 1.5m and freezeproof to -10°C and has a hard glass lens barrier for extra lens protection;

The VG-160 ($99.99 list), a slender, budget-priced 5x zoom compact with a 14MP sensor, Magic Art filters, a 3-inch LCD and 29 built-in scene modes;

and the VR-340 ($149.99 list), an affordable 16MP pocket camera with a 10x zoom lens.




For details, read Olympus's press releases:


TRACK YOUR SUBJECTS NEAR OR FAR WITH NEW ULTRA-SLEEK OLYMPUS SZ-12 LONG ZOOM CAMERA

Super-Slim & Stylish 24x Optical Zoom Camera
Captures the Action Close Up and Personal


CENTER VALLEY, Pa., January 9, 2012 – Olympus today unveils the full-featured, slim and sleek SZ-12, a compact superzoom camera with a powerful 24x optical wide-angle zoom lens  (25-600mm equivalent*) and two forms of image stabilization to help deliver the clearest results possible. Whether you’re traveling, at a family function, or on the sideline of a sporting event, the new, powerful SZ-12 gives you the flexibility to zoom right in and shoot brilliant close-ups without sacrificing versatility and image quality.

With remarkable magnification power in combination with 14-megapixel resolution, the super-slim SZ-12 is packed with state-of-the-art Olympus technology that delivers excellent image quality. A new, retro-chic “smart grip” at the front of the camera combined with built-in Dual Image Stabilization, helps cut out blur caused by imperceptible camera shake, allowing you to zoom right in for expressive close-ups and vivid HD 720p video.

High-speed, seven-frames-per-second (7 fps) sequential shooting gives you the power to capture a dynamic series of images of fast-moving subjects. For more composed shooting, the Olympus SZ-12’s Telephoto Macro captures all the rich detail of small subjects like flowers from inches away. The powerful zoom brings you up close to whimsical subjects like butterflies from a safe distance, so you don’t scare them.

Ten Magic Art Filters power your creativity by adding a whole range of special effects to your images directly in the camera. The Olympus SZ-12 offers the new Reflection magic filter takes the image and duplicates it across a horizontal or vertical plane of symmetry creating powerful illusions.

Easily frame and review your images on the large, 3-inch LCD display (460,000 dots) and share them wirelessly throughout your social networks or on your computer via an optional Eye-Fi Card – or in all the glory of High-Definition using an optional HDMI cable on a big-screen HDTV.

* 35mm camera equivalent
U.S. Pricing and Availability
The Olympus SZ-12 will be available in March and ships with a Camera Strap, USB Cable, USB-AC Adapter (F-2AC), Lithium-Ion Battery (LI-50B), Audio/Video Cable, Quick Start Guide, Instruction Manual and OLYMPUS [ib] Software CD-ROM and a Warranty card.

Estimated Street Price: $199.99 (Available in silver, black and red)



PORTABLE POWERHOUSE: OLYMPUS SP-620UZ ULTRAZOOM BOASTS OUTSTANDING OPTICS, IMAGE QUALITY AND AFFORDABILITY

High-Performance 21x Wide Zoom Compact Camera--The Ideal Travel Companion

CENTER VALLEY, Pa., January 9, 2012 – Olympus today unveils the SP-620UZ, a long zoom camera designed for consumers looking for a powerful, great-value, go-anywhere compact that captures challenging shots. Offering impressive wide-angle capability for shooting landscapes, interiors and crowds, it's a 21x optical zoom lens (25-525mm equivalent*) gives you the flexibility to focus and capture wildlife, competitive sports and other distant subjects without having to carry interchangeable lenses.

The outstanding optics are matched by Olympus’ advanced technologies, including Multi-Motion Movie  Image Stabilization, which minimizes camera shake even when the user is moving and Dual Image Stabilization allowing you to record crisp, clear stills and HD videos. Capture images with radiant colors, low noise and razor-sharp edges, thanks in part to the 16-megapixel CCD sensor.

In addition to shooting wide-angle shots in close quarters, expansive panoramas and nose-to-nose close-ups, the Olympus SP-620UZ is flexible enough to experiment with intermediate zoom settings for portraits, still-life subjects and movies. A host of creative in-camera Magic Art Filters enables you to apply spectacular effects to all of life’s adventures both with stills and in video mode.

With 3D image capture, the Olympus SP-620UZ combines two photos of the same subject from different angles to generate dynamic 3D images that can be viewed on a 3D-compatible monitor or television.

Eye-Fi™ card compatibility and a 3.0”LCD make it simple to share stills and HD videos with ease.

*35mm camera equivalent.

U.S. Pricing and Availability
The SP-620UZ will be available in January and ships with a Camera Strap, Protective Lens Cap, USB Cable, Audio/Video Cable, 4 AA Batteries, Quick Start Guide, Instruction Manual and OLYMPUS [ib] Software CD-ROM and a Warranty Card.

Estimated Street Price: $199.99 (Available in silver and black)



WORRY-FREE IMAGES OF LIFE’S SPONTANEOUS ADVENTURES ARE POSSIBLE WITH THE NEW OLYMPUS TOUGH TG-320

Active Families Appreciate an Ultra Durable, Affordable Camera
That Can Keep Up With Them


CENTER VALLEY, Pa., January 9, 2012 – Olympus adds to its TOUGH line of rugged digital cameras today with the new 14-megapixel, 3.6x wide-angle optical zoom lens (28-102mm equivalent*), Waterproof, Shockproof, Freezeproof and Dustproof Olympus TG-320. Whether they’re in the water or enjoying the snow, families and active consumers want an affordable camera they can trust to endure all of life’s spontaneous moments and capture superior images anytime.

The rugged Olympus TG-320 is designed to take the hard knocks of everyday life, so you know that the memories it captures will be protected. It can handle five-foot drops to the hard ground, operate in freezing snowstorms (to 14 degrees Fahrenheit), and swim with fish (Waterproof to 10 feet) – lethal conditions for most other digital cameras. With Underwater HD Video, the TG-320 offers the reliability of the ideal vacation camera.

Throw the Olympus TG-320 in your backpack before heading out into the wild for the weekend; bring it along with your snorkeling gear to capture crisp, clear high-definition video of marine life at the touch of a button; even hand it off to the kids at family events to let them express their own unique vision. You won’t have to worry about accidents spoiling the fun.

Add more dimension to your photographs by shooting dynamic 3D photos in any mode from macro to landscape, and even under water. Express your inner artist with the Olympus TG-320’s in-camera Magic Art Filters that enable users to enhance and customize images as they’re being captured.

When you’re back from your adventures, the camera’s HDMI Control makes playback a breeze. Simply connect the camera to an HDTV with an optional HDMI cable and use your HDTV’s remote to control playback functions and navigate the camera’s menus from the comfort of your couch.

* 35mm camera equivalent.

U.S. Pricing and Availability
The Olympus TG-320 will be available in February and ships with a Camera Strap, USB Cable, USB-AC Adapter (F-2AC), Lithium-Ion Battery (LI-42B), Audio/Video Cable, Quick Start Guide, Instruction Manual and OLYMPUS [ib] Software CD-ROM and a Warranty Card.
Estimated Street Price: $179.99 (Available in red or blue)

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