Sony adds free cloud-based still/video sharing, storage and editing





Sony today entered the cloud. The electronics giant announced the PlayMemories series, a cloud-based image storage and interactive service that will be provided for free. PlayMemories consists of four parts:

  • PlayMemories Online, which lets users manage, share and edit photos and videos via the cloud
  • PlayMemories Home, which lets users organize and edit content on a PC
  • PlayMemories Studio, which lets users organize, edit and view files on a Playstation3
  • PlayMemories Mobile, which lets users transfer files from a WiFi enabled Bloggie camcorder to a smartphone or tablet.

PlayMemories Home will be bundled with Sony's digital imaging products starting this month, and  Android and iOS apps will be available for PlayMemories mobile via their respective App stores.

In addition, Sony announced a new rugged Bloggie and three compact cameras:



The Bloggie Sport: A ruggedized pocket camcorder that shoots 1080p Full HD video at 30 fps and 5.1MP stills. It is waterproof (to over 30 feet), dustproof and shockproof (droppable to around 4 feet), and has a 2.7-inch LCD.



DSC-W610 ($110 list): A budget-priced 14MP compact with a 26mm (35mm equivalent) 4x lens, 2.7-inch screen, 360-degree sweep panorama, image stabilization, and Intelligent auto everything.

DSC-W620 ($120 list): Pretty much th same as the DSC-W610 but with 4 picture effects, 720p HD video, and a 28mm lens.

DSC-W650 ($150 list): A 16MP compact with a 5x zoom lens that starts at a wider-than-average 25mm (35mm equivalent). Similar to the W620 but with Optical Steady Shot for smoother videos.


For details, read the Sony press releases:

Sony launches “PlayMemories” series globally starting from January 2012
Enjoy High Quality Videos and Photos Captured with digital Cameras and Camcorders across Various Devices.
Tokyo, Japan - January 10, 2012 -- Sony Corporation (“Sony”) today announced that it will launch the “PlayMemories” series, which enables users to enjoy high quality videos and photos on a variety of devices including LCD TVs, personal computers, tablets, and smartphones. It offers unprecedented ease of viewing and editing and sharing memorable video and photos content on various outlets as well as over its cloud service.

Sony has been providing customers with a variety of digital cameras and camcorders for capturing moments of everyday life to professional situations as well as offering various post shooting products and services to enjoy their content. Under the concept, "Play More. All your Memories,” the “PlayMemories” series will realize an experience where users can enjoy their personal content across various devices. We will aim to enrich customer’s digital imaging experience not only during but also post shooting.

The “PlayMemories” series consists of four solutions: PlayMemories Online for easily managing and sharing videos and photos overthrough the cloud, PlayMemories Home for organizing and editing content on a personal computer, PlayMemories Studio for organizing, editing and viewing on PLAYSTATION®3 (PS3®); and PlayMemories Mobile for transferring content from Wi-Fi enabled Bloggie, announced in the U.S., to a smartphone and tablet.
Features of PlayMemories series

    Play Memories Online
    “PlayMemories Online” concept image

    PlayMemories Online

Available starting in spring 2012 (free)
Through this cloud service, users can easily upload high quality videos and photos captured with digital cameras or camcorders and enjoy them anytime, anywhere, on many devices including compatible Bravia® , personal computers, tablets, and smartphones. With a single account, users can enjoy this service as well as video and digital music services which are also offered on the Sony Entertainment Network platform.
For details, visit

    Play Memories Home
    “PlayMemories Home” concept image

    PlayMemories Home

Bundled with Sony's digital imaging products starting from January 2012
Users can easily transfer, organize, view, edit and share images and videos they capture through this PC software

Organizing & Viewing: Calendar View and Map View simplify the task of organizing videos and photos according to date or location. Additionally, users can view or upload stored personal content on digital cameras and camcorders directly by bypassing their PC.

Editing: Both 2D and 3D images can be easily edited and copied to a Blu-ray disc.

Sharing: Uploading to “PlayMemories Online” is a breeze and can be done without a web browser. Uploading to Facebook® , YouTube™ and more are possible.

    Play Memories Studio
    “PlayMemories studio” concept image

    PlayMemories Studio

Available starting in spring 2012 at PlayStation®Store (paid)
Taking advantage of the extremely high processing power of PS3®, users can freely zoom and scroll videos and photos, and even easily edit HD video content as if they were playing a game. Crisp handling of large-sized images which has been unimaginable in the past has now become possible on PS3® with this application. Handling the images has become as comfortable as playing a game by using a DUALSHOCK®3 wireless controller. Also, it is possible to remotely use the service with PlayStation®Vita or PSP® (PlayStation Portable) , via Remote Play*1.

A free trial version of the application for a limited time will be available.

Organizing & Viewing: In addition to the videos and photos stored on PS3®, content stored on cameras, external hard drives and storage devices connected via USB can be viewed without the need to transfer to PS3®. Also, users can easily search and sort images by date or location.

Editing: By using action tags, adding visual/sound effects such as slow motion and frame by frame playback or inserting captions and scripts to the images are as easy and enjoyable as playing a game.

Sharing: Easily Upload to Facebook®, PlayMemories Online and more.
*1: Requires a Wi-Fi connection.

    PlayMemories Mobile

Available at Android™ Market and App Store(SM) starting in early January (free)
Through the PlayMemories Mobile application for Android™ or iOS, users can easily transfer videos and pictures captured with Wi-Fi enabled Bloggie, announced in the U.S., to their smartphone or tablet devices. User can upload this content from their smartphone or tablet devices to Facebook® , Youtube™ and PlayMemories Online.

Tough new Bloggie™ Sport keeps pace with the action

10 January 2012

Fun, colourful Full HD snap camera from Sony is waterproof, dustproof and shockproof

    Mobile HD snap camera shoots Full HD (1920x1080 30p) video and 5.1 megapixel still photos
    Waterproof*1, dustproof*2 and shockproof*3 with tough, colourful sports styling
    6.7cm/2.7" touchscreen LCD can be operated underwater
    4GB memory stores approx. 2 hours HD video
    Easy uploads with PlayMemories Home™ software (available via download)

From parties, gigs and fun days out to adventure-packed holidays: the new MHS-TS22 Bloggie™ Sport from Sony keeps pace with whatever’s happening. Shooting Full HD videos and detail-packed stills at the touch of a button, the tough new HD snap camera even shrugs off water, dust, sand and shocks.

Boasting a colourful new look, Bloggie™ Sport is ruggedly styled with gently curved lines for a sure, comfortable grip. It’s waterproof*1, withstanding immersion in 5m of water for up to an hour. You can even use the touchscreen while you’re snorkelling or diving: there’s also a special underwater shooting mode that adjusts colour balance for beautifully natural results. Ideal for active lifestyles, Bloggie™ Sport handles drops*2 from a height of 1.5m, or dusty*3 conditions on the beach or mountainside.

Bloggie sport range

Bloggie™ Sport is brilliantly simple and fun to use, whatever you’re doing. Shoot with the camera in portrait or landscape position: the informative on-screen display ‘flips’ automatically for comfortable viewing in either orientation.

With its bright autofocus/automacro lens and sensitive Exmor CMOS sensor, Bloggie™ Sport shoots clear, beautiful images in any situation – even at dusk or indoors. SteadyShot keeps images stable and blur-free, while Face Detection keeps portraits crisp and clearly exposed. Dual Record lets you grab still photos without interrupting video recording. If you're shooting after dark, a built-in LED throws more light on arm's-length self-portraits and close-up shots.

Video footage captured in Full HD mode (1920x1080/30p) is perfect for viewing on your HD TV or PC. There’s also an HD mode (1280x720/30p); HD Sports mode (1280x720/60p) for fast-moving subjects; and Lite mode (480x270/30p) for super-quick uploads to social networking sites. A generous 4GB of internal memory gives space to store around 2 hours of HD video.

If you’re shooting in a hurry, the handy ‘Share-it-Later’ function lets you tag clips and still images via the touchscreen for easy uploads to Facebook, YouTube or PlayMemories Online™ when you’re back home.

Sharing your memories couldn’t be easier. Connect Bloggie™ Sport to your PC via the camera’s built-in USB arm that also recharges the camera’s built-in battery. Full compatibility with PlayMemories Home™ software by Sony makes it beautifully easy to upload videos and stills to your favourite sharing sites. PlayMemories Home™ can be installed via the camera’s Setup Guide website. It’s accessible at or from a shortcut on the camera’s internal memory.

An HDMI port connects Bloggie™ Sport to your HD TV or compatible PC for a big-screen view of your photos and videos.

PlayMemories Online™ starts from Spring 2012. The new MHS-TS22 Bloggie™ Sport by Sony is available in United Kingdom and France from March 2012.

Sony Brings Advanced Technology, Image Qualty and Creativity to Cyber-shot® Lineup
Three New Entry-Level Compact Cameras Offer Enhanced Point and Shoot Flexibility

LAS VEGAS (CES Booth #14200), Jan. 9, 2012 – The newest additions to Sony’s Cyber-shot® line of point-and-shoot cameras deliver powerful new features for consumers, ranging from 360° Sweep Panorama™ and image stabilization technologies to creative picture effects. These new entry-level cameras pack high performance into a compact body, allowing users to take high-quality, creative photos with ease.

The stylish and compact new lineup include the DSC-W610, DSC-W620 and DSC-W650 models.

Small Cameras, Big Features

The compact DSC-W610, DSC-W620 and DSC-W650 cameras feature Sony’s new 360° Sweep Panorama™ mode. Users can now capture beautiful, seamless 360 degree panoramic images of the entire surrounding landscape with one easy “press and sweep” motion. Multiple images are automatically stitched together to create one stunning, detailed panoramic photo.

Additionally, the “Intelligent Auto” mode allows the cameras to automatically optimize camera settings based on the external environment. They analyze focus, lighting, subjects and more, selecting the appropriate scene mode to realize a clear, high-quality image output with ease. Further, in order to reduce image blur often caused by camera shake and subject motion, the DSC-W610 and DSC-W620 cameras feature SteadyShot® image stabilization. The DSC-W650 model offers enhanced Optical SteadyShot™ functionality and also boasts a 16.1 mega pixel Super HAD™ CCD image sensor.

The new DSC-W620 and W650 cameras also feature HD Movie mode (720p) as well as four “Picture Effect” options which can be used to create customized, artistic images. The full list of effects includes Toy Camera, Partial Color, Pop Color and Soft High-key.

Product Specs, Pricing and Availability

The cameras and an expanded range of stylish accessories, including the new LCS-CS1, LCS-CS2, LCS-TWM and LCM-CSVH carrying cases, will be sold at Sony retail stores ( as well as other authorized retailers throughout the Sony dealer network. New camera specs are below:

    The DSC-W610 camera will be available in silver, black, pink, green and blue later this month for approximately $110.  Features include:
        14.1 MP Super HAD CCD image sensor
        26mm equivalent lens with 4x optical zoom, 2.7-inch LCD screen
        Capture breathtaking images with new 360° Sweep Panorama mode
        SteadyShot image stabilization reduces blur
        Intelligent Auto mode automatically optimizes camera settings based on outside shooting environment

    The DSC-W620 camera will be available in silver, black and red this February for approximately $120. Features include:

        14.1 MP Super HAD CCD image sensor
        28mm equivalent lens with 5x optical zoom, 2.7 inch LCD screen
        4 total “Picture Effects”, allowing for creative, custom styled photographs
        Capture your videos in HD Movie mode (720p)
        Capture breathtaking images with new 360° Sweep Panorama mode
        Intelligent Auto mode with 33 scene recognition patterns, SteadyShot image stabilization

    The DSC-W650 camera will be available in silver, black and red this February for approximately $150. Features include:

        16.1 MP Super HAD CCD image sensor
        25mm equivalent lens with 5x optical zoom, 3.0-inch LCD screen
        4 total “Picture Effects”, allowing for creative, custom styled photographs
        Capture your videos in HD Movie mode (720p) enhanced with Optical SteadyShot Active Mode
        Intelligent Auto mode with 33 scene recognition patterns, 360° Sweep Panorama mode, Optical SteadyShot image stabilization





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