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NAB 2012 Show Coverage—AdoramaTV Pro
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NAB 2012 Show Coverage—AdoramaTV Pro

Get the latest technology breakthroughs in broacast TV video and digital cinema

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The NAB Show was held this week in Las Vegas and has just wrapped up. Here's our complete video coverage, brought to your by AdoramaTV Pro and the Adorama Rental Company.


If you couldn't make it out to Vegas for the NAB 2012 Show, these video reports from the show floor are the next best thing! Watch them and learn about the latest technology breakthroughs in broadcast TV video and digital cinema.

Read more NAB Show 2012 coverage here!


Blackmagic 2.5K 12-bit RAW Cinema Camera


One of the highlights of NAB was certainly the Blackmagic "Cinema Camera." Out of nowhere, the company introduced a 2.5k, 12-bit raw, 4:2:2 video output imager with 13 stops dynamic range, all for under $3,000.

The innovative rethinking of video camera features a largely touchscreen interface and hot swappable solid state drives, Canon EF mount, and Thunderbold I/O.

Who is the target audience for this camera? What are the key technologies that differentiate it from the competition? We interview Blackmagic's U.S. President Dan May on the floor to find out.



Phantom Miro M320S

Miguel Goodbar of Adorama Rentals caught up with Jamie Alac of AbelCine to discuss the new high speed cinema camera from Vision Research, the Phantom Miro M320S.

Capable of up to 1500fps at 1080p. With an ISO of 1100, the camera comes with a variety of mounts, including including EF and PL. It has 12 GB of inbuilt RAM, providing 4.2 seconds of recording time, which when maxed will transfer to the external, CineFlash media.

If you have an appetite for super slo-mo footage, the Phantom Miro will satisfy your need for speed.



RED Dragon 6k Sensor and Other News


We caught up with RED's Ted Schilowitz to discuss the latest developments from the Digital Cinema Company, including the new 6K sensor for the EPIC and ONE.



ARRI M40, M18 and L7-C


ARC's Miguel Goodbar met up with ARRI's John Gresch at this year's NAB to talk about some of the new lighting tools from the company.

John shows us the M40 HMI in a Max Technology Reflector, which maximizes light, the M18 1800 watt lamp in the Max reflector which can work off an outlet, and finally, the L7-C LED fresnel, which allows you to program the color temperature between 2800 and 10,000k and gives access to hue and saturation in various colors.



New Lenses from Zeiss

Carl Zeiss lenses have since time immemorial been synonymous with quality build and wonderful sharpness and fidelity, and they don't show any signs of letting up.

We met with Richard Schleuning of Zeiss at NAB to discuss the latest range of prime and zoom lenses for photo and filmmaking coming from the company.

The ZE and ZF mount 25mm f/2 and ultrawide 15mm f/2.8 for DSLRs come in Nikon and Canon mounts. The five new CP.2 cinema lenses, with interchangeable mounts, including the 15mm full frame, fill out the range of cinema-optimized lenses. The "Superspeed" 35mm f/1.5, 50mm f/1.5 and 85mm f/1.5, allow for new creative possibilities. And the first CP.2 zoom lens, a small and light 70-200mm which covers the full frame sensor, makes its debut.



Sony FS700

Adorama Rental Company had a chance talk with Sony about its new FS700 4K-ready cinema camcorder.

With built-in ND filters, sturdier handle construction than its FS100 sibling, 3G-SDI out and absurdly high framerates, the camera packs pro cinema features at a very affordable price.

We find out how Sony managed to include so much next generation technology at such an inviting price point and who the intended user is.



ARRI ALEXA Plus, M and Studio

Miguel Goodbar talks with Stephan Ukas-Bradley of ARRI Digital Cameras about some new concept technologies in development, software updates adding features like additional codec support, and peripherals on the way for the ALEXA family.

He discusses the ALEXA Plus, which adds lens metadata tracking and an integrated wireless remote control, the ALEXA M modular camera for action and aerial photography, and the ALEXA Studio flagship, with a 4:3 sensor for true anamorphic capabilities.



Blackmagic Digital Cinema Camera Interface Walkthrough

Blackmagic Design's US President Dan May walks Adorama Rental Co. through the innovative touchscreen interface on its new 2.5k Digital Cinema Camera.



Mole-Richardson MoleLED 12-pack

Paul Royalty of Mole-Richardson shows off the ultra-portable and power efficient LED products from the company.



K 5600 Joker 1600 & Alpha 1600

Adorama Rental Co. catches up with K 5600 to check out some of the new continuous light fixtures they have they have.

The first is a Joker Bug 1600, available with two different optic kits, a standard kit like that from the 200, 400 and 800 Jokers, as well as a lensless beamer optic, option.

The Alpha 1600 is the junior version of the 18K and 4K Alphas, and has a compact body with a fresnel lens.



Angenieux Optimo 28-340mm T3.2, 19.5-94mm T2.6, & Optimo Servo Unit

Miguel Goodbar of Adorama Rental Co. talks with Jean-Marc Bouchut of Thales Angenieux about the new PL-mount cinema lenses optimized for 5K video, including the Optimo 28-340 T3.2 and the Optimo 19.5-94 T2.6, as well as the Optimo Servo Unit for zoom and iris control for run-and-gun shooting.

Jean-Marc also shares some of the French company's storied history in the development of cinema.



Canon C500, 1D C, Zoom Lenses & 4K Monitor

Adorama Rental Co's Miguel Goodbar meets with Canon's Chuck Westfall to discuss the new 4K flagship cinema camera, the EOS C500, EOS 1D-C 4K cinema DSLR, new compact cinema zoom lenses and concept 4K display.

We find out who these cameras are aimed at, where the 1080p C300 fits in the range, and why Canon has its sights on 4K.

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