Nikon today pushed back against smart phones’ cannibalization of compact camera sales with the Nikon Coolpix S800c, the first Nikon WiFi-enabled compact camera to run on Android.
Note: Adorama is accepting pre-orders for the Nikon Coolpix S800c in Black or White on a first-come, first-served basis. Credit cards will not be charged until order ships.
In a move that may indicate the beginning of a new trend for compact cameras, Nikon today introduced the Nikon Coolpix S800c, a WiFi-enabled compact camera that is available for pre-order now from Adorama, and the first Nikon to utilize the Android Operating System. ‘Droid smart phones (along with the Apple iPhone) have replaced compact digital cameras for many consumers, and are cited by industry watchers as the main reason compact camera sales have plummeted within the past year. The Nikon Coolpix S800c represents the first effort by a major camera company effort to fight back for the connected snapshooter market.
(See this Adorama Learning Center blog post, written in January, where I predicted that camera companies would put Android in compact cameras this year.)
The Nikon Coolpix S800c is a full-fledged Internet device: Using WiFi hotspots or a enabled smart phones to connect, users can browse the web, send email, share images on social sharing networks such as Tumblr, Flickr, Facebook and Google +; Nikon, naturally, stresses the fact that users can quickly and easily store and share images using their my Picturetown cloud-based platform. (While you can’t make cell phone calls, there are ViOP calling apps that let you make calls from hot spots.)
But what Nikon (and, in fact the entire photo industry) is banking on is that all this smart phone/tablet tech is now mashed up into a full-fledged camera with a larger, higher-quality sensor, better picture-taking ergonomics, and an optical zoom lens—all substantial upgrades from a typical smart phone’s camera.
The Nikon Coolpix S800c offers full modern compact digital camera features: It is built around a 16MP backside-illuminated CMOS sensor with lower noise and better contrast and sharpness than what a smart phone sensor is capable of. The 10x optical zoom lens covers a 25-250mm (35mm equivalent) range and uses VR optical image stabilization to reduce camera motion blur and produce more stable handheld HD video.
The S800c can record full 1080p HD video with stereo sound, and clips can immediately be uploaded to YouTube and Vimeo.
For the Instagram crowd, the Nikon Coolpix S800c has 18 creative filter effects, including Toy Camera, Pop and Super Vivid color filter effects, as well as Cross Process and Peripheral Darkening. Want more? Simply download Instagram and effectively customize the camera!
The following short video, provided by Nikon, provides a quick overview of the Nikon Coolpix S800c:
The camera is backed by a 3.5-inch OLED touchscreen monitor; smartphone users will feel at home with its familiar Android graphical interface. In addition to WiFi, the camera can connect through WPS, and when WiFi is unavailable, the camera becomes a Bluetooth device, and users can transmit images and videos wirelessly to a smartphone or tablet for use on a mobile network.
The Nikon Coolpix S800c will be available in September 2012 in Black or White, for $349.95, and can be pre-ordered from Adorama now.