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Pediatric Cancer Patients Get Photo Therapy

Pediatric Cancer Patients Get Photo Therapy

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Adorama helping new organization get off the ground

July 29, 2013

4% Gold hopes to help cancer patients and their families cope, and raise money for cancer research.

Photos © Danielle Maresca

Cancer patients—especially younger ones—need mental stimulation and modes of creative expression to help them cope with the physical and mental challenges of living with cancer.

Now a new project, 4% Gold, has just been launched to help patients express themselves in their current state of being. Started by a team of freelance photograpers, students and professors from New York University, and the Billy Farrell agency, 4% Gold will be conducting photography classes at the Ronald McDonald house every week for pediatric cancer patients and their families.

Families will be given camera gear, donated by Adorama, to document their personal stories. Once complete, a gallery viewing will be helld in New York City. Adorama will also be offering participants discounts on printing costs.

4% Gold was launched on July 16, and the organization is looking for contributions to help pay for associated costs including printing and framing, and additional equipment. Proceeds from the gallery event will aid pediatric cancer research and to support Ronald McDonald House.

Why the name 4% Gold? The government currently contributes only 4% of funds for pediatric cancer research. More is needed, and the organization has set up a crowdfunding site where you can donate. They are hoping to raise $10,000 in the next few weeks. Go here to read more and to donate. To learn more, visit the 4% Gold Facebook page.

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