Shooting a Video and Still Advertisement with Sony 4K

Learn how to create a TV ad spot using Sony 4K technology with the Adorama team.

During this in-depth PRO DEMO DAY, we will create, live in the store, a TV ad spot. This 15-second commercial will feature camera movements, focus shift and various lighting effects.


In addition, we will demonstrate how best to use the resolution of 4K video to create a complimentary print advertisement. By adjusting shutter speeds and limiting camera movement, we will achieve tack sharp 4K footage that can easily be used in magazine and point of sale print ads.

With the power and precision of Dedolight lighting fixtures, we will create lighting suitable for both video and still photography.

WHO: Adorama Pro Day with SONY, DEDOLIGHT and G-TECH
WHAT: Shooting a Video and a Still Advertisement with 4K Video
WHEN: Thursday, March 20, 2014, 90 Minute demos at 2pm and 4pm
WHERE: Adorama, 42 W 18th Street


Check out this PROMO VIDEO for the event on YouTube.


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