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TechTock

Professional Insights and Opinions about the world of photography and technology

Welcome to TechTock!

TechTock is our editorial online journal. Here, our experts share personal experiences, opinions, and commentary on the current state of photography, technology, gear and gadgets. TechTock will be updated several times per week.

 

 

Why should I read TechTock?

You are a photographer, that's why! TechTock is an up-close, daily peek into the world of photography, gadgets and what's great about technology. Whether you're a seasoned pro, a hardcore enthuisast or an ambitious beginner, It’s a great place to find the latest insider advice, techniques, equipment information, along with inspiring images from fellow photographers: whether they be just-discovered shooters or "name-brand" pros.

 

 

TechTock is written by Adorama Learning Center editors and guest writers from all areas of the world of photography. Got an idea for a guest blog? Pitch the idea—email us!


If you enjoy reading TechTock, you might also want to check out past and current articles in our Newsdesk and Learning Center.

Check out our latest posts to the right. Sift the results based on comments or popularity, if you prefer. Or, search for past articles below. And don't forget to subscribe to the RSS feeds!


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Back To today's Blog

January 2010 Blog

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How to Crop to HD in ACR, PSE, CS4 and LR3 Beta Video Tutorial
Our SLRs and compacts capture frames at 3:2 and 4:3 ratios, but HD is 16:9. Here's how to crop effectively.

Blog TechTock - by Jack Howard, January 28, 2010

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Everywhere you look, you see the 16:9 "HD ratio". Got a modern Mac or an HDTV? That's 16:9, as is the HD player in Vimeo, YouTube, and everywhere else. We run through ways to crop to HD in several Adobe offerings including Adobe Camera Raw, Photoshop Elements 8, Photoshop CS4 and Lightroom 3 Beta in this TechTock video tutorial....  > Read more

Tags: adobe,  adobe photoshop,  crop,  cropping,  how-to tip,  aspect ratio,  tutorial,  CS4,  Adobe Photoshop CS4,  vimeo,  Lightroom 3 Beta 

Photoshelter and Adorama Offer Social Media Kit for Photographers
Free guide offers great tips for maximizing social media for marketing purposes

Blog TechTock - by Jack Howard, January 25, 2010

This new report produced by our friends at Photoshelter is filled with great advice for photographers to make the most of marketing themselves and their services on popular social sites including Facebook and Twitter....  > Read more

Tags: marketing,  twitter,  Jack Howard,  facebook,  Photoshelter,  social media 

Sigmonster Field Test
We take Sigma's 300-800mm f/5.6 Supertelephoto Zoom lens out for a spin at the Turtleback Zoo

Blog TechTock - by Jack Howard, January 19, 2010

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Affectionately called the "Sigmonster" by fans, this unique supertele zoom gives a lot of reach for dayside sports, wildlife and action photography. Jack and Mason set their sights on wolves, elk, buffalo and penguins in this TechTock video field test....  > Read more

Tags: video,  sigma,  zoom lens,  zoo,  wildlife,  field test,  supertelephoto,  Canon EOS 7D,  vimeo,  Sigmonster,  Sigma 300-800mm 

Kodak goes on the warpath
Weekend Wrap

Blog TechTock - by Mason Resnick, January 15, 2010

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After a successful series of product launches, Kodak targets patent infringers. Here’s what I think is really going on....  > Read more

Tags: digital,  Kodak,  iphone,  Leica M9,  Blackberry 

How photographers can help Haiti
A benefit is being organized

Blog TechTock - by Mason Resnick, January 15, 2010

In the devastating aftermath of Tuesday’s earthquake, a group of photojournalists, including Mary Ellen Mark, have banded together to raise funds. ...  > Read more

Tags: photojournalism,  focus on photojournalism 

Sony and xD: Thanks for the Memories
The new Sony and Olympus models announced at CES take SD memory, meaning xD and Memory Stick formats are on the way out. And that's a good thing. But what to do with those old cards?

Blog TechTock - by Jack Howard, January 13, 2010

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One of the more interesting photocentric bits to come out of the 2010 CES show in Las Vegas was the news that Sony's new consumer-level compacts are now dual-format for memory, accepting both Sony's proprietary Memory Stick and the near-universal SD card, and that Olympus has now migrated its compact line to the SD platform as well, a move that began with the E-P1 and E-P2. This is great news for consumers. It really is....  > Read more

Tags: memory card,  memory stick,  xd,  creativity,  humor,  CES,  pinhole 

CES Report, Part 2: The Highlight Reel
For photographers, a few bright spots

Blog TechTock - by Mason Resnick, January 11, 2010

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Digital Photography products didn’t make any “best of show” lists this year. Why? ...  > Read more

Tags: canon,  Kodak,  Panasonic,  pentax,  memory card,  sony,  compact digital camera,  Canon EOS 5D Mark II,  Polaroid,  Canon EOS 7D,  CES 

This posting has nothing to do with #CES
Listening to photos, vintage photo ads, and a quote by me about HDRI are all cool things I've seen recently via the John Nack on Adobe blog.

Blog TechTock - by Jack Howard, January 8, 2010

Here's a couple of cool things I've come across recently via John Nack's blog. If you're not subscribed to this blog from the one of the lead developers of Adobe Photoshop, you should. John has a great inside line on what's interesting and enlightening, and sometimes just plain strange in the world of photography....  > Read more

Tags: adobe,  HDR,  Jack Howard,  HDRI,  Soundbooth,  commercials,  humor,  commercial,  John Nack,  Adobe Soundbooth 

CES report, Part 1: Is CES the new PMA?
Weekend Wrap show special

Blog TechTock - by Mason Resnick, January 8, 2010

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Can the Consumer Electronics Show replace the Photo Marketing Association convention as The Show for the photo industry? Not very likely, based on this year’s product announcements. Here’s why....  > Read more

Tags: canon,  samsung,  PMA,  compact digital camera,  camcorder,  CES 

Sometimes it is not all about the bells and whistles
A reminder to focus on compelling content as we all think about becoming multimedia creators.

Blog TechTock - by Jack Howard, January 5, 2010

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A new online documentary asks a handful of simple questions and captures animated environmental portraits without an excess of the video tricks and styles that are becoming so saturated: no tilt-shift, no time lapse, and no Ken Burns effect. Yes, still and moving photography is in large part story telling, but don't ever forget the importance and impact of simple story collecting....  > Read more

Tags: DSLR,  video,  do it yourself,  D-SLR,  philosophy,  documentary,  hdslr 

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