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TechTock

Professional Insights and Opinions about the world of photography and technology

Welcome to TechTock!

TechTock is our editorial online journal. Here, our experts share personal experiences, opinions, and commentary on the current state of photography, technology, gear and gadgets. TechTock will be updated several times per week.

 

 

Why should I read TechTock?

You are a photographer, that's why! TechTock is an up-close, daily peek into the world of photography, gadgets and what's great about technology. Whether you're a seasoned pro, a hardcore enthuisast or an ambitious beginner, It’s a great place to find the latest insider advice, techniques, equipment information, along with inspiring images from fellow photographers: whether they be just-discovered shooters or "name-brand" pros.

 

 

TechTock is written by Adorama Learning Center editors and guest writers from all areas of the world of photography. Got an idea for a guest blog? Pitch the idea—email us!


If you enjoy reading TechTock, you might also want to check out past and current articles in our Newsdesk and Learning Center.

Check out our latest posts to the right. Sift the results based on comments or popularity, if you prefer. Or, search for past articles below. And don't forget to subscribe to the RSS feeds!


For comments and feedback, or to suggest a topic for us to cover, email us!

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June 2011 Blog

11 Articles
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Hands On: Road Trip With The New Olympus E-P3
First impressions of the next generation of the camera that started the MILC revolution

Blog TechTock - by Mason Resnick, June 30, 2011

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Last week I had the opportunity to take a full production model Olympus E-P3, announced today, on a road trip through Pennsylvania. Does this re-launch of the Digital Pen represent a fulfillment of the promise of the original?...  > Read more

Tags: Olympus,  system compact,  Olympus E-P1,  Olympus E-P2,  Olympus E-PL1,  MILC Mirrorless Interchangeable-Lens Compact,  MILC,  Mirrorless Interchangeable Lens Compact,  Olympus E-P3 

The Art of Audio at Adorama
Sound: the thorn in the side of freelance videographers and filmmakers, which separates the amateur film from the professional. Learn the basics of audio equipment

Blog TechTock - by Atif Hashmi, June 30, 2011

Imagine you’re at Adorama Rentals. You’ve reserved the camera you have been dying to use. You have a light for every contingency. You even managed to get that bizarre lens you’ve always wanted to use… You know the one. You’re about to check out, and you are gearing up in your head for the shoot, thinking, “I’m going to kill this film.” You go up to the counter with your treasure. You open the bag. It’s all there. Glorious. You turn to leave, when something pulls you back, it’s the hand of your friendly Adorama employee, who simply asks, “Will you be recording sound?” Uh oh....  > Read more
The Incredible Vanishing Data Storage Costs
Not to state the obvious, but let’s just take a moment to reflect on the awesomeness that is Moore’s Law and its ilk. Case in point: data storage costs.

Blog TechTock - by Nathan Bush, June 29, 2011

  > Read more
Push Pop Press Promises Drag-and-Drop Publishing for iPad
Self-publishing just got easier with a set of simple tools to create multimedia books for the Apple iOS store

Blog TechTock - by Nathan Bush, June 29, 2011

  > Read more
Get Closer...
"If your pictures aren’t good enough, you're not close enough" - Robert Capa

Blog TechTock - by Mark Wallace, June 21, 2011

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Yesterday was a tough day for Luka, our dog. He's had a two small growths on his legs for a few weeks that we've been watching closely. Our vet, Dr. McComb, had examined the growths when we first noticed them and decided it would be best to monitor closely and take action only if necessary....  > Read more

Tags: street photography,  photojournalism,  documentary,  focus on photojournalism 

How To Make a “Disgusting” Photo
Photographing and meeting my hero, James Nachtwey, while getting an earful from the peanut gallery

Blog TechTock - by Mark Wallace, June 21, 2011

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I was very excited to have the opportunity to hear James Nachtwey speak at Photo Plus Expo in New York City last year. James Nachtwey is no ordinary photographer and for me to see him speak, and even have a remote chance of shaking his hand, was a dream come true. ...  > Read more

Tags: photojournalism,  Photo Plus,  focus on photojournalism 

Sounds Good!
Why we've added a Pro Audio department

Blog TechTock - by Mason Resnick, June 14, 2011

High-quality audio for video is vital. But pro audio for recording studios and live performances is also an important area and worth a department of its own. Here's a look at our new Professional Audio department and the world-class experts behind it....  > Read more

Tags: Audio,  pro audio,  Mackie 

Report From the First-Ever Adorama Street Fair
What a day it was on 18th Street!

Blog TechTock - by Mason Resnick, June 13, 2011

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18th Street in Manhattan yesterday was a virtual sea of humanity as customers and people just passing through joined Adorama for our first-ever Street Fair....  > Read more

Tags: adorama,  canon,  adoramapix,  charity,  AdoramaPro 

Come to the first-ever Adorama Street Fair--It's FREE!
Join us for a unique block party

Blog TechTock - by Mason Resnick, June 6, 2011

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Adorama, Canon, and the Cystic Fibrosis Foundation are teaming up to bring a day of fun with a purpose on 18th Street in New York, right in front of Adorama headquarters!...  > Read more

Tags: canon,  lexar,  children,  charity,  Apple 

Quite a party
Report from the Adorama Pro Imaging launch shindig

Blog TechTock - by Mason Resnick, June 3, 2011

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Professional photographers from around the world gathered last night to celebrate the grand opening of the new Adorama Pro Imaging Department...  > Read more

Tags: adorama,  adoramapix,  David Bergman,  Joe McNally,  AdoramaPro,  Tamara Lackey 

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