Adorama Camera
Adorama Learning Center
The ALC Blog

The ALC Blog

News, Insights, and Opinions about the world of photography, video, and technology

Welcome to The ALC Blog!

What's going on in the world of photography? Get a first look at the latest new products as well as insights from our team of world-class photography experts on everything from gear to the business aspect of photography. Also, be sure to stop by frequently for announcements about cool events, contests, and other goings-on at Adorama!

Adorama RSS Feed Why should I sign up for this RSS Feed? When you sign up, you’ll get our latest blog posts delivered right to you as we post them. It’s an easy way to stay informed!

Back To today's Blog

February 2012 Blog

16 Articles
RSS feed
Items per page
Showing 10 of 16 results
Lensbaby Edge 80 Optic Was Made for Portrait Shooters
80mm flat field focusing lens works with Optic Swap system

Blog The ALC Blog - by Adorama News Writer, February 14, 2012

Lensbaby today introduced an 80mm portrait-length short tele to its stable of Optic Swap selective-focus optics. ...  > Read more

Tags: special effects photography,  special effects,  portrait,  lens,  Lensbaby 

7 Days that Rocked the Photo Industry
Lots of news, most of it good, some of it amazing

Blog The ALC Blog - by Mason Resnick, February 10, 2012

You'd think PMA was still going strong as a stand-alone show based on all the photo-related news, including new products and corporate stuff, that's come out lately....  > Read more

Tags: canon,  DSLR,  Kodak,  Olympus,  pentax,  sigma,  sony,  hd video,  Sigma DP1,  Sigma DP2,  rugged,  Pentax K-01,  Nikon D800,  Olympus OM-D 

Sigma DP2 Merrill: Observations and confessions of a DP diehard
First thoughts upon hearing about on an old friend reborn into the modern age.

Blog The ALC Blog - by Sandy Ramirez, February 10, 2012

Back in 2006 Sigma introduced the first large sensor compact, the Sigma DP1. Two years later they introduced the Sigma DP2. As an early adopter of both cameras, and user of each for many years, I've tracked the cameras' evolution and wanted to share some thoughts and perspectives in the wake of Sigma's announcement of the DP2 Merrill this Wednesday....  > Read more

Tags: sigma,  posh,  compact digital camera,  system compact,  Foveon 

Why Should I Go To WPPI?
A Free Pass, and Five Other Great Reasons To Attend.

Blog The ALC Blog - by Laurel McConnell, February 9, 2012

Five compelling reasons to attend at the MGM in Las Vegas for the full convention from February 16-23 or just the trade show February 20-22, 2012....  > Read more

Tags: professional,  WPPI,  photo business,  trade show 

Pentax WG-2 is 13th Gen Ruggedized Compact Camera
Sumbergeable down to 40 feet, HD video, more

Blog The ALC Blog - by Adorama News Writer, February 8, 2012

To Pentax, all the other rugged compact cameras are just a bunch of young whippersnappers. The WG-2 is the culmination of years of experience making cameras that can handle extremes....  > Read more

Tags: pentax,  weather-resistant,  waterproof,  rugged 

Panasonic Overhauls Compact Cameras
Nine new cameras include Ruggedized models, long-zoom cameras

Blog The ALC Blog - by Adorama News Writer, February 8, 2012

Panasonic has just announced nine new compact digital cameras, including a new ruggedized model....  > Read more

Tags: Panasonic,  compact digital camera,  rugged 

Sigma announces DP1M and DP2M with 15MP Foveon sensors
Upgraded high-res compacts with APS-C sensor

Blog The ALC Blog - by Adorama News Writer, February 8, 2012

Sigma has just announced an update of its pair of full APS-C sensor-based compacts, which now share the same sensor as the flagship SD1 DSLR. The DP1M has a 19mm f/2.8 lens (28mm equivalent) while the DP2M has a 30mm f/2.8 lens (45mm equivalent)...  > Read more

Tags: sigma,  compact digital camera,  system compact,  Foveon,  APS,  Sigma DP1,  Sigma DP2 

Sony: World's highest-resolution ultracompact is also ruggedized
Sleek 18MP pocket cam can be submerged 15 feet

Blog The ALC Blog - by Adorama News Writer, February 8, 2012

Just when you thought the pixel wars had finally ended, Sony has introduced the DSC-TX200V, a pocket camera with an 18MP sensor, one of three new cameras Sony just announced....  > Read more

Tags: sony,  compact digital camera,  waterproof,  rugged 

Olympus revives the OM as a Micro Four Thirds digital camera
Rugged compact, superzoom compact cameras introduced as well

Blog The ALC Blog - by Adorama News Writer, February 8, 2012

Olympus today revived its OM series, which broke new ground for small SLR design 40 years ago. This time it's a mirrorless, interchangeable-lens, EVF camera built around the Micro Four Thirds standard....  > Read more

Tags: Olympus,  micro four thirds,  system compact,  MILC Mirrorless Interchangeable-Lens Compact,  MILC,  Mirrorless Interchangeable Lens Compact,  Olympus OM-D 

First Look: Olympus's Retro OMD-EM5
New compact system echoes groundbreaking film SLR series

Blog The ALC Blog - by Mason Resnick, February 8, 2012

After months of speculation and teaser web sites, Olympus today announced a new mirrorless camera system with built-in electronic viewfinder, a new 16MP Four-Thirds Sensor, and a standard Micro Four Thirds lensmount....  > Read more

Tags: Olympus 

Items per page
Showing 10 of 16 results
Feedback is top rated for customer service HACKER SAFE certified sites prevent over 99.9% of hacker crime. BBB Accredited Business