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The ALC Blog

The ALC Blog

News, Insights, and Opinions about the world of photography, video, and technology

Welcome to The ALC Blog!

What's going on in the world of photography? Get a first look at the latest new products as well as insights from our team of world-class photography experts on everything from gear to the business aspect of photography. Also, be sure to stop by frequently for announcements about cool events, contests, and other goings-on at Adorama!

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January 2014 Blog

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Olympus OM-D EM-10 Budget-Buster EVF MILC: First Look
New Eagle-Eyed Superzoom EVF and Superwide-Angle Lens Tough Compact Also Introduced

Blog The ALC Blog - by Mason Resnick, January 29, 2014

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Let's take a first look at Olympus's three latest offerings, the Olympus OM-D EM10 budget-priced Micro Four Thirds camera, the Olympus Tough Stylus TG-850 compact, and the Olympus SP-100 50x Superzoom EVF compact digital camera....  > Read more

Tags: Olympus,  compact,  action,  weather,  superzoom,  action photography,  weather-resistant,  system compact,  APS,  waterproof,  rugged,  EVF,  MILC,  Olympus OM-D E-M10,  all-weather 

First Look: Fujifilm X-T1, DSLR-Like APS MILC
Did Fujifilm Get Retro Camera Design Right?

Blog The ALC Blog - by Mason Resnick, January 28, 2014

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After successfully challenging the rangefinder camera category with its X-Pro 1, Fujifilm has now set its sights on digitally recreating—and besting—the look, feel and functionality of film SLRs. Have they succeeded with the X-T1? Let's find out!...  > Read more

Tags: Fujifilm,  APS,  retro,  EVF,  interchangeable lens,  MILC,  Fujifilm X-T1,  X mount 

Adorama at WPPI 2014
WPPI 2014 is right around the corner and Adorama is gearing up for a great show!

Blog The ALC Blog - by Danielle Lawler, January 27, 2014

Heading to WPPI in Las Vegas March 3-5, 2014? Make sure to visit Adorama at Booth 1007!...  > Read more
Professional Photographer Interview: Corey Rich
Learn more about Corey rich and his gear.

Blog The ALC Blog - by Adorama News Writer, January 23, 2014

Corey Rich is one of the world's most recognized adventure and outdoor lifestyle photographer. His photos have appeared in National Geographic Adventure, Outside, Sports Illustrated and The New York Times Magazine among others. Recently Corey answered a few questions for us, read below for more information. ...  > Read more
Vincent Laforet's Nike Flyknit Video Has Gone Viral
Take a look at Vincent's interviews with Tamara Lackey.

Blog The ALC Blog - by Adorama News Writer, January 22, 2014

Vincent Laforet's latest project with Nike is an awe-inspiring video for the new Nike Flyknit line. ...  > Read more
Headshot Demo Day! All About Portrait Lighting with LIVE demos
Join us as we demonstrate how the quantity and quality of light can make all the difference in portraiture.

Blog The ALC Blog - by Adorama News Writer, January 20, 2014

Medium format month continues as we demonstrate a variety of lighting and camera techniques that will allow you to master a variety of different portrait work. Whether you are photographing an actor, model or a CEO, knowing the right tools to use for your subject are the keys to success....  > Read more
Adorama Unboxing Contest
Show the love for your Adorama purchase for a chance to win!

Blog The ALC Blog - by Adorama News Writer, January 16, 2014

Show the love for your Adorama purchase & you could win a $100 gift card! ...  > Read more
Soloshot 2, Second Generation Robot Cameraman, Shoots Action Selfies
CES Trade Show News

Blog The ALC Blog - by Mason Resnick, January 9, 2014

Sports and action self-portraits in the moment now possible with pro gear....  > Read more

Tags: action,  sports,  sports photography,  action photography,  sportsshooter,  action sports,  remote 

Flashpoint Unveils Budget Studio Lights For Under $100
PMA@CES Trade Show News

Blog The ALC Blog - by Mason Resnick, January 9, 2014

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Flashpoint's new Budget Studio Monolights give you powerful flash and pro studio results for as little as $49.95....  > Read more

Tags: adorama,  monolights,  Flashpoint,  GLOW 

New Drone from DJI To Put Pro Digital Cameras In The Sky
CES Trade Show News

Blog The ALC Blog - by Mason Resnick, January 9, 2014

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Pro-quality airborne photography and video has never been easier or more affordable....  > Read more

Tags: airplane,  airshow,  air to air,  Canon EOS 5D Mark III,  aerial photography 

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