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Sony Updates A77 with new sensor

Blog The ALC Blog

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Sony today announced the A-77M2 the second generation of its flagship APS-Sensor A-mount DSLR

 
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Panasonic 15mm f/1.7 Super-Fast Wide-Angle Lens Announced
Panasonic today introduced a wide-angle lens with a super-wide aperture for candids and low-light photography.
Manfrotto 055 Pro Tripods Get An Update - First Look
Manfrotto today announced it has updated its 055 tripod lineup, a mainstay for professional and enthusiast photographers.
March Madness Photo Contest

March is fast approaching and it's time for Basketball to take over our lives! Whether you are a fan or not, let March Madness take over for this Adorama TV Contest! 

Welcome to the Future of Personal Broadcasting

Join Charley Miller and Adorama as we discuss the convergence of technology that is making mobile, personal broadcasting increasing prevalent.

WPPI 2014: New Products Round-Up
A handful of new pro-oriented products were unveiled or made their first public appearances at the big pro show this week in Las Vegas.
Essential Optical Filters

Today many photographers use digital filter software systems.

Peter Haas on shooting RAW formats for documentary

Peter Haas, accomplished filmmaker, provides us an introduction to shooting in the RAW format.

Flashpoint Budget Studio Monolight Flash: Product Overview

AdoramaTV presents the Flashpoint Budget Studio Light. Join Diane Wallace as she shows you the features of this budget-friendly light. 

Learn About Lightroom Metadata and Using Presets to Automate Your Workflow

AdoramaTV presents Exploring Photography with Mark Wallace. Join host Mark Wallace in the first of a two part episode about setting up Lightroom 5 for the first time. In this episode, Mark describes IPTC metadata and shows you how you can use presets to automate your workflow.

Shooting a Video and Still Advertisement with Sony 4K

During this in-depth PRO DEMO DAY, we will create, live in the store, a TV ad spot. This 15-second commercial will feature camera movements, focus shift and various lighting effects.

 

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Keep Shooting In The Cold with These Gloves Designed for Photographers

Shoot in the cold of winter with gloves designed for Photographers. Keep your gloves on when operating a camera. Updated for the 2013 Holiday season.

Article Buying Guides - by Mason Resnick , 15 hours ago

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In the cold of winter, photographers may not want to take their gloves off to operate their cameras’ external controls or touch-operated LCDs. Let’s elminate that excuse.

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TAGS: accessories,   winter  

6 Ways Of Protecting Your Valuable Digital Camera From Rain

Learn about the different products available to keep your digital camera waterproof. Six great ways to keep your camera dry when it’s raining out.

Article Accessories and Gadgets - by Mason Resnick , 16 hours ago

Keep your camera dry when it's pouring out

Raining again? There’s no reason to ever leave your camera exposed to the elements. There are plenty of protective coverings available and they’re surprisingly affordable.

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TAGS: buying guide,   DSLR,   rain,   covers,   Focus on Travel Photography  

Selecting Your First Underwater Camera

When buying a camera, think about the available housings.

Article Underwater Photography - by Michele Westmorland and Matt Weiss , 1 day ago

So, you have decided you want try your hand at underwater photography. That's great! Now you need to choose the right camera.

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TAGS: compact digital camera,   Canon EOS 5D Mark II,   underwater,   underwater housing,   AquaTech,   Sea and Sea,   Fantasea  

Home Studio Lighting Gear For Students

No space? No problem! Here's how you can set up a studio in a small space.

Article Lighting and Studio Gear - by Joe Farace , 1 day ago

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You need two things to set up a home studio: First, the physical space to place the gear, and second, the will to do it, which is often the only thing standing between you and setting up a home studio.

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TAGS: lighting,   studio,   studio lighting,   backdrop,   lighting technique,   backgrounds,   student,   back to school  

Buying guide: Photo Studio backdrops

It's what's in back that counts

Article Professional Imaging - by Mason Resnick , 2 days ago

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Background information about muslin, velour, canvas, and seamless backdrops. (UPDATED FOR 2014).

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TAGS: canvas,   studio,   portrait,   backdrop,   muslin,   seamless,   velour,   stand,   focus on portraiture  

9 Great Gadgets That Will Give You More Flattering Flash Photos

Our Favorite Portable Flash Light Modifiers (UPDATED FOR 2014)

Article Lighting and Studio Gear - by Mason Resnick , 2 days ago

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These flash modifiers can control and shape light to reduce or eliminate harsh lighting from your shoe-mounted flash, resulting in more pleasing portraits.

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TAGS: LumiQuest,   light,   flash,   lighting,   flash diffuser,   lighting technique,   Flashpoint  

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