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Sony Updates A77 with new sensor

Blog The ALC Blog

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Sony today announced the A-77M2 the second generation of its flagship APS-Sensor A-mount DSLR

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Panasonic 15mm f/1.7 Super-Fast Wide-Angle Lens Announced
Panasonic today introduced a wide-angle lens with a super-wide aperture for candids and low-light photography.
Manfrotto 055 Pro Tripods Get An Update - First Look
Manfrotto today announced it has updated its 055 tripod lineup, a mainstay for professional and enthusiast photographers.
March Madness Photo Contest

March is fast approaching and it's time for Basketball to take over our lives! Whether you are a fan or not, let March Madness take over for this Adorama TV Contest! 

Welcome to the Future of Personal Broadcasting

Join Charley Miller and Adorama as we discuss the convergence of technology that is making mobile, personal broadcasting increasing prevalent.

WPPI 2014: New Products Round-Up
A handful of new pro-oriented products were unveiled or made their first public appearances at the big pro show this week in Las Vegas.
Essential Optical Filters

Today many photographers use digital filter software systems.

Peter Haas on shooting RAW formats for documentary

Peter Haas, accomplished filmmaker, provides us an introduction to shooting in the RAW format.

Flashpoint Budget Studio Monolight Flash: Product Overview

AdoramaTV presents the Flashpoint Budget Studio Light. Join Diane Wallace as she shows you the features of this budget-friendly light. 

Learn About Lightroom Metadata and Using Presets to Automate Your Workflow

AdoramaTV presents Exploring Photography with Mark Wallace. Join host Mark Wallace in the first of a two part episode about setting up Lightroom 5 for the first time. In this episode, Mark describes IPTC metadata and shows you how you can use presets to automate your workflow.

Shooting a Video and Still Advertisement with Sony 4K

During this in-depth PRO DEMO DAY, we will create, live in the store, a TV ad spot. This 15-second commercial will feature camera movements, focus shift and various lighting effects.


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Holiday Parties: Capture the Good Times

Photo tips for capturing celebrations

Article Portrait & People Photography - by Allen Rokach with Anne Millman , 3 days ago

The end of the year is filled with celebrations – Christmas, Hanukkah, Kwanza, New Year’s, office parties, and more—and that means a busy time for shutterbugs. We all want to capture those fun-filled moments with our cameras. Just like the parties themselves, planning is the key to success.

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Fill in Flash: Stay Focused with Doug McKinlay

Balance lights in portraiture with Doug McKinlay.

Article Adorama TV - by Doug Gordon , 6 days ago

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AdoramaTV presents, Stay Focused, a new photography tutorial series hosted by Doug McKinlay. In this episode, Doug demonstrates how to balance light in portraits using fill-in flash with a shoe mounted speedlight. 

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TAGS: canon,   camera,   flash,   portrait,   photography tips,   shoe-mount,   balance,   fill flash,   speedlite,   Adorama TV,   Lastolite,   Speedlight,   portrait photography,   Canon 5D Mark III,   shoe mount flashes,   photography,   Doug McKinlay,   Stay Focused  

Ruth Medjber at Paris Photo Part 2

Join Ruth Medjber at Paris Photo, the world's largest international art fair.

Article Adorama TV - by Ruth Medjber , 9 days ago

Go behind the scenes with international photographer, Ruth Medjber, as she interviews some of the world's most admired photographers in the new series, Out of the Darkroom.


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TAGS: photo,   photo book,   photo books,   photobooks,   Adorama TV,   interview,   photography,   Ruth Medjber,   Out of the Darkroom,   Paris Photo  

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