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Sony Updates A77 with new sensor

Blog The ALC Blog

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Sony today announced the A-77M2 the second generation of its flagship APS-Sensor A-mount DSLR

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Panasonic 15mm f/1.7 Super-Fast Wide-Angle Lens Announced
Panasonic today introduced a wide-angle lens with a super-wide aperture for candids and low-light photography.
Manfrotto 055 Pro Tripods Get An Update - First Look
Manfrotto today announced it has updated its 055 tripod lineup, a mainstay for professional and enthusiast photographers.
March Madness Photo Contest

March is fast approaching and it's time for Basketball to take over our lives! Whether you are a fan or not, let March Madness take over for this Adorama TV Contest! 

Welcome to the Future of Personal Broadcasting

Join Charley Miller and Adorama as we discuss the convergence of technology that is making mobile, personal broadcasting increasing prevalent.

WPPI 2014: New Products Round-Up
A handful of new pro-oriented products were unveiled or made their first public appearances at the big pro show this week in Las Vegas.
Essential Optical Filters

Today many photographers use digital filter software systems.

Peter Haas on shooting RAW formats for documentary

Peter Haas, accomplished filmmaker, provides us an introduction to shooting in the RAW format.

Flashpoint Budget Studio Monolight Flash: Product Overview

AdoramaTV presents the Flashpoint Budget Studio Light. Join Diane Wallace as she shows you the features of this budget-friendly light. 

Learn About Lightroom Metadata and Using Presets to Automate Your Workflow

AdoramaTV presents Exploring Photography with Mark Wallace. Join host Mark Wallace in the first of a two part episode about setting up Lightroom 5 for the first time. In this episode, Mark describes IPTC metadata and shows you how you can use presets to automate your workflow.

Shooting a Video and Still Advertisement with Sony 4K

During this in-depth PRO DEMO DAY, we will create, live in the store, a TV ad spot. This 15-second commercial will feature camera movements, focus shift and various lighting effects.


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Sony a7 Mark II Full-Frame MILC: First Look

World's First full-frame camera with optical 5-axis stabilization

Blog The ALC Blog - by Mason Resnick , 19 hours ago

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After a Japan-only announcement last week, Sony today made it official: The new Sony a7 II will be available worldwide.  Read more

TAGS: full-frame,   MILC Mirrorless Interchangeable-Lens Compact,   MILC,   35mm sensor,   Sony Alpha 7  

17 Best Cameras For Digital Low-Light Photography: Tested and Compared!

You won't believe which digital camera is the new King of Darkness! Updated for Summer 2014

Article Buying Guides - by Mason Resnick , 1 day ago

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Boosting your ISO is an effective way to capture images in low light—and many digital cameras are getting better at handling low light photography. Here are 17 top low-light high-ISO cameras.

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TAGS: canon,   buying guide,   Olympus,   Panasonic,   pentax,   samsung,   ISO,   buying tips,   high ISO,   hasselblad,   Phase One,   low-light photography  

Laptops & Tablets Make Great Gifts!

Laptop & Tablet Buying Guide for Holidays 2014

Article Computers - by Diane Wallace , 2 days ago

We’re just going to come right out and say it: Laptop and tablet computers make great gifts. 

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TAGS: buying guide,   computer,   buying tips,   computers,   laptop  

What To Look For In A HD Digital Camcorder for Holidays 2014


Article Camcorders & HD Video - by Josh Lehrer , 2 days ago

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Buying a camcorder does not have to be a complicated process. With some key information, you can get exactly the right one for your needs.

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TAGS: video,   camcorder  

10 All-in-One Camera Lenses That Do It All for Holidays 2014

Consider these all-in-one camera lenses for taking photos on the go. Also learn about what makes these camera lenses essential to a photographer.

Article Buying Guides - by Mason Resnick , 2 days ago

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A new generation of superzoom telephoto lenses has arisen that can take in scenic vistas, zoom in on distant subjecs, and focus up close for near-macro shots. Will one of them be your next lens?

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TAGS: canon,   Olympus,   zoom,   sigma,   wide angle,   tele,   telephoto,   zoom lens,   long-range zoom,   Tamron,   Canon T3i,   Nikon D3200  

The Best MILCs for Holidays 2014!

Mirrorless compact system cameras are revolutionizing how you take pictures

Article The Best...Right Now - by Mason Resnick , 2 days ago

Five years ago, the mirrorless interchangeable-lens compact digital camera didn’t exist. Now, there are hundreds of them, ranging from simple point-and-shoot affairs to cameras that pro shooters are flocking to. Find out if one’s in your future!

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TAGS: Panasonic,   samsung,   compact digital camera,   system compact,   interchangeable lens,   MILC Mirrorless Interchangeable-Lens Compact,   Mirrorless Interchangeable Lens Compact,   Pentax Q,   Fujifilm X-Pro1,   Olympus OM-D EM-1,   Fujifilm X-A1,   Sony Alpha 7,   Fujifilm X-E2  

Photographing Fake Chicken With Real Light

When "flexitarian" means being flexible about food photography lighting

Article Professional Imaging - by Mason Resnick , 2 days ago

A behind-the-scenes look at a food photography shoot—and a lesson in being flexible and willing to change plans at the last second.

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TAGS: canon,   lighting,   lighting technique,   food,   food photography,   lighting gear  

The Best Entry-Level DSLRs for Holidays 2014

Check out the most popular DSLR cameras for beginner photographers. Also find out about more about DSLRs and why they are so popular.

Article The Best...Right Now - by Mason Resnick , 3 days ago

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Meet four fantastic starter DSLRs with a kit lens that cost less than $650. Learn why these are not just great bargains, but also great cameras!

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TAGS: canon,   DSLR,   pentax,   beginner,   digital SLR,   sony  

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