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Featured Article

Sony Updates A77 with new sensor

Blog The ALC Blog

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Sony today announced the A-77M2 the second generation of its flagship APS-Sensor A-mount DSLR

 
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Panasonic 15mm f/1.7 Super-Fast Wide-Angle Lens Announced
Panasonic today introduced a wide-angle lens with a super-wide aperture for candids and low-light photography.
Manfrotto 055 Pro Tripods Get An Update - First Look
Manfrotto today announced it has updated its 055 tripod lineup, a mainstay for professional and enthusiast photographers.
March Madness Photo Contest

March is fast approaching and it's time for Basketball to take over our lives! Whether you are a fan or not, let March Madness take over for this Adorama TV Contest! 

Welcome to the Future of Personal Broadcasting

Join Charley Miller and Adorama as we discuss the convergence of technology that is making mobile, personal broadcasting increasing prevalent.

WPPI 2014: New Products Round-Up
A handful of new pro-oriented products were unveiled or made their first public appearances at the big pro show this week in Las Vegas.
Essential Optical Filters

Today many photographers use digital filter software systems.

Peter Haas on shooting RAW formats for documentary

Peter Haas, accomplished filmmaker, provides us an introduction to shooting in the RAW format.

Flashpoint Budget Studio Monolight Flash: Product Overview

AdoramaTV presents the Flashpoint Budget Studio Light. Join Diane Wallace as she shows you the features of this budget-friendly light. 

Learn About Lightroom Metadata and Using Presets to Automate Your Workflow

AdoramaTV presents Exploring Photography with Mark Wallace. Join host Mark Wallace in the first of a two part episode about setting up Lightroom 5 for the first time. In this episode, Mark describes IPTC metadata and shows you how you can use presets to automate your workflow.

Shooting a Video and Still Advertisement with Sony 4K

During this in-depth PRO DEMO DAY, we will create, live in the store, a TV ad spot. This 15-second commercial will feature camera movements, focus shift and various lighting effects.

 

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Photographer Problems We Can All Relate To

Which have you experienced?

Blog The ALC Blog - by Michelle Weisblum , 6 hours ago

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Share your biggest photographer problems in the comments below!  Read more

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Olympus Pen E-PL7 Takes Selfies To New Heights: First Look

Flip-down LCD, Wi-Fi and Sharing Featured; Underwater Kit available

Blog The ALC Blog - by Mason Resnick , 1 day ago

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Olympus is hoping smart phone users will turn green with envy when they see the Olympus Pen E-PL7, a MILC designed for the Selfie and always-online image-sharing generation.  Read more

TAGS: Olympus,   micro four thirds,   MILC Mirrorless Interchangeable-Lens Compact,   MILC,   Olympus Pen E-PL7  

Pentax K-S1 Sleek 20MP Midrange DSLR: First Look

Advanced features, easy interface, compact design

Blog The ALC Blog - by Mason Resnick , 2 days ago

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The new enthusiast-oriented DSLR camera from Pentax features ISO up to 51,200 and a glass pentaprism eye-level viewfinder, and comes in 12 color combinations.  Read more

TAGS: DSLR,   pentax,   APS,   Pentax K-S1  

Fujifilm X30 Compact Street Camera: First Look

Posh, pocketable point-and-shoot is now an EVF

Blog The ALC Blog - by Mason Resnick , 3 days ago

The switch from an optical to electronic viewfinder is biggest change in latest version of Fujifilm's camera for discerning photographers looking for a fast, pocketable camera with advanced features.  Read more

TAGS: Fujifilm,   compact digital camera,   EVF,   Fujifilm X30  

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