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Sony Updates A77 with new sensor

Blog The ALC Blog

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Sony today announced the A-77M2 the second generation of its flagship APS-Sensor A-mount DSLR

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Panasonic 15mm f/1.7 Super-Fast Wide-Angle Lens Announced
Panasonic today introduced a wide-angle lens with a super-wide aperture for candids and low-light photography.
Manfrotto 055 Pro Tripods Get An Update - First Look
Manfrotto today announced it has updated its 055 tripod lineup, a mainstay for professional and enthusiast photographers.
March Madness Photo Contest

March is fast approaching and it's time for Basketball to take over our lives! Whether you are a fan or not, let March Madness take over for this Adorama TV Contest! 

Welcome to the Future of Personal Broadcasting

Join Charley Miller and Adorama as we discuss the convergence of technology that is making mobile, personal broadcasting increasing prevalent.

WPPI 2014: New Products Round-Up
A handful of new pro-oriented products were unveiled or made their first public appearances at the big pro show this week in Las Vegas.
Essential Optical Filters

Today many photographers use digital filter software systems.

Peter Haas on shooting RAW formats for documentary

Peter Haas, accomplished filmmaker, provides us an introduction to shooting in the RAW format.

Flashpoint Budget Studio Monolight Flash: Product Overview

AdoramaTV presents the Flashpoint Budget Studio Light. Join Diane Wallace as she shows you the features of this budget-friendly light. 

Learn About Lightroom Metadata and Using Presets to Automate Your Workflow

AdoramaTV presents Exploring Photography with Mark Wallace. Join host Mark Wallace in the first of a two part episode about setting up Lightroom 5 for the first time. In this episode, Mark describes IPTC metadata and shows you how you can use presets to automate your workflow.

Shooting a Video and Still Advertisement with Sony 4K

During this in-depth PRO DEMO DAY, we will create, live in the store, a TV ad spot. This 15-second commercial will feature camera movements, focus shift and various lighting effects.


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Sigma Long-Range Zooms, DP Quattro Camera: First Look

PHOTOKINA 2014: Pro, Amateur-level products announced

Blog The ALC Blog - by Mason Resnick , 7 hours ago

Just in time for the opening of Photokina, indie lensmaker Sigma has announced two new zoom lenses, state-of-the-art teleconverters, and a new compact camera with a most unusual design.  Read more

TAGS: sigma,   compact digital camera,   long-range zoom,   lens,   Sigma DP1  

Leica Launches New Medium Format, Rangefinder Cameras, Lenses, More: First Look

PHOTOKINA 2014: Leica refreshes everything

Blog The ALC Blog - by Mason Resnick , 9 hours ago

As Photokina opened its doors, Leica unleashed a surprise LCD-free M digital camera, and a re-release of their first 35mm film M-Rangefinder camera...but that's just the tip of a large Leica iceberg.  Read more

TAGS: Leica,   film camera,   professional,   photojournalism,   film,   35mm,   pro,   rangefinder,   medium format,   retro,   4K video,   35mm sensor,   Leica M,   4K,   Leica M-A,   Leica S,   Leica M60  

Zeiss Otus 85mm f/1.4 Premium DSLR Lens: First Look

PHOTOKINA 2014: New class of prime MILC lenses also announced for Sony E-Mount

Blog The ALC Blog - by Mason Resnick , 21 hours ago

Zeiss continues expanding its high-end Otus line into the DSLR market announcing the Zeiss Otus 85mm f/1.4, and unveils the Loxia line of Sony E-Mount manual focus primes.  Read more

TAGS: digital SLR,   lens,   Zeiss,   MILC  

Sony Zeiss 16-35mm f/4 Premium Wide Zoom: First Look

New flash and remote control also announced

Blog The ALC Blog - by Mason Resnick , 1 day ago

Sony today revealed a premium wide-angle zoom lens under the Zeiss brand, as well as a new low-mid-range flash and remote mic kit for its DSLR and MILC lineup.  Read more

TAGS: professional,   flash,   sony,   Zeiss,   Full HD  

Sony Announces Two Professional Camcorders, Lens

High-end Camcorders include Full HD and 4K image capture.

Blog The ALC Blog - by Mason Resnick , 1 day ago

Sony today unveiled two new pro camcorders—a 4K interchangeable-lens model and an extended-range zoom camera—for low-light and on-location shooting.  Read more

TAGS: professional,   sony,   camcorder,   4K video,   4K  

Panasonic Lumix LX100 Compact MFT Camera, G5 MILC - First Look

Both models have 16MP Four Thirds sensor

Blog The ALC Blog - by Mason Resnick , 1 day ago

Panasonic this morning introduced a new compact digital camera and a Micro Four Thirds MILC, both featuring a Four-Thirds 16MP sensor, and 4K video capture. They also unveiled a telephoto zoom lens.  Read more

TAGS: Panasonic,   compact digital camera,   micro four thirds,   Mirrorless Interchangeable Lens Compact,   4K,   Panasonic LX100  

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