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        <title>Joe Farace</title>
        <link>http://www.adorama.com/alc/expert/219</link>
        <description>
          Joe is our digital imaging technique and digital photo equipment innovations expert.
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                Article:   Product Review: Carl Zeiss 28mm Distagon T* f/2.0 ZE lens.Wide and fast…and perfect?
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                &lt;p&gt;&lt;span style=&quot;font-size: small;&quot;&gt;Zeiss has recently introduced a series of spare-no-expenses, top-quality manual-focus lenses optimized for today&amp;rsquo;s digital SLR cameras. Let&amp;rsquo;s put one of them through its paces.&lt;/span&gt;&lt;/p&gt;
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                http://www.adorama.com/alc/article/12032
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                Article:   Product Review: Pro-Optic 8mm f/3.5 Fish-Eye CS lens.Does this sub-$300 ultrawide lens deliver image quality that will please demanding digital photographers?
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                &lt;p&gt;Lots of photographers would like to own a really wide angle, fish-eye lens, but there has always been one major roadblock standing in the way: the price tag. These optical devices are complicated to design and build, and that complexity is ultimately reflected in the cost.&lt;/p&gt;
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                http://www.adorama.com/alc/article/11968
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                Article:   Camera-Review-Olympus-E-P1.Neither P&amp;S or SLR, but a Little of Both
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                &lt;p&gt;The Olympus E-P1 is a bit of a hybrid. It&amp;rsquo;s not a point and shoot camera, although it looks like one. It isn&amp;rsquo;t an SLR but takes interchangeable lenses.&lt;/p&gt;
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          <link>
                http://www.adorama.com/alc/article/11849
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                Article:   Do you know your DSLR’s exposure modes?.Take full control over your camera
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                &lt;p&gt;&lt;span style=&quot;font-size: small;&quot;&gt;When it comes to knowing the difference between program, auto, Tv, Av, and manual, do you feel a bit green? After this in-depth look at DSLR modes, you&amp;rsquo;ll be an expert!&lt;/span&gt;&lt;/p&gt;
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                http://www.adorama.com/alc/article/11810
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                Article:   Assembling A Small Location Lighting Kit .Wireless flash makes it easy to set up a studio on the go
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                &lt;p&gt;&lt;span style=&quot;font-size: small;&quot;&gt;How to put together a complete location/studio lighting kit that will fit in a carry-on bag&lt;/span&gt;&lt;/p&gt;
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                http://www.adorama.com/alc/article/11797
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                Article:   Review: DSLR Camera Remote for iPhone.100 in 100/IV, day 74: Control your Canon DSLR with Your Cell Phone
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                &lt;p&gt;&lt;span style=&quot;font-size: small;&quot;&gt;&lt;em&gt;Is this $10 app for the Apple iPhone a wireless remote shutter release killer? Let&amp;rsquo;s touch the screen and find out!&lt;/em&gt;&lt;/span&gt;&lt;/p&gt;
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                http://www.adorama.com/alc/article/11672
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                Article:   Product review: Pro Optic Auxiliary Wide-Angle Lens.100 in 100/IV, day 53: A cure for the small-sensor blues?
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                &lt;p&gt;&lt;span style=&quot;font-size: small;&quot;&gt;&lt;em&gt;Here&apos;s a great idea: Use a wide-angle auxiliary lens attachment to compensate for your digital SLR&apos;s small sensor crop factor! Does it work?&lt;/em&gt;&lt;/span&gt;&lt;/p&gt;
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                http://www.adorama.com/alc/article/11587
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                Article:   Product Review: Olympus E-30.100 in 100 IV: Semi-Pro SLR with Built-in Creative Filters
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                &lt;p&gt;&lt;em&gt;100 photo product profiles in 100 days: Day 51&lt;/em&gt;&lt;/p&gt;
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                http://www.adorama.com/alc/article/11585
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                Article:   Get Closer Close-Ups With A Tele-Extender.100 in 100/IV
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                &lt;p&gt;100 photo product profiles in 100 days: Day 29&lt;/p&gt;
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                http://www.adorama.com/alc/article/11517
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                Article:   Tele-Converters: It&apos;s Almost Something for Nothing.100 in 100/IV
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                &lt;p&gt;100 photo product profiles in 100 days: Day 28&lt;/p&gt;
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          <link>
                http://www.adorama.com/alc/article/11516
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                Article:   Rose Holder Clamp Keeps Flowers In Place.100 in 100/IV
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                &lt;p&gt;100 photo product profiles in 100 days: Day 27&lt;/p&gt;
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                http://www.adorama.com/alc/article/11515
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                Article:   A Better Angle for Down-To-Earth Shots.100 photo product profiles in 100 days: Day
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                &lt;p&gt;.&lt;/p&gt;
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                http://www.adorama.com/alc/article/11514
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                Article:   Keep Flower Shots On Track With A Rail.100 in 100/IV
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                &lt;p&gt;100 photo product profiles in 100 days: Day 25&lt;/p&gt;
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          <link>
                http://www.adorama.com/alc/article/11513
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          <title>
                Article:   Put a sock on it.100 in 100/IV
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                &lt;p&gt;100 photo product profiles in 100 days: Day 24&lt;/p&gt;
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          <link>
                http://www.adorama.com/alc/article/11504
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                Article:   Hard Flash Diffuser for Soft Light.100 in 100/IV
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                &lt;p&gt;100 photo product profiles in 100 days: Day 23&lt;/p&gt;
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          <link>
                http://www.adorama.com/alc/article/11503
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                Article:   To have and to hold...a reflector!.100 in 100/IV
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                &lt;p&gt;100 photo product profiles in 100 days: Day 22&lt;/p&gt;
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          <link>
                http://www.adorama.com/alc/article/11502
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                Article:   Multifaceted Reflectors Have Many Uses.100 in 100/IV
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                &lt;p&gt;&lt;span style=&quot;font-size: small;&quot;&gt;100 photo product profiles in 100 days: Day 21&lt;br /&gt;&lt;/span&gt;&lt;/p&gt;
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                http://www.adorama.com/alc/article/11494
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                Article:   Reflectors, warm and neutral.100 in 100/IV
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                &lt;p&gt;100 photo product profiles in 100 days: Day 20&lt;/p&gt;
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          <link>
                http://www.adorama.com/alc/article/11493
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                Article:   Location Lighting Kit: A Case To Put It In.100 in 100/IV
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                &lt;p&gt;&lt;span style=&quot;font-size: small;&quot;&gt;100 photo product profiles in 100 days: Day 19&lt;/span&gt;&lt;/p&gt;
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                http://www.adorama.com/alc/article/11477
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                Article:   Location Lighting Kit: Collapsible Umbrellas!.100 in 100/IV
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                &lt;p&gt;&lt;span style=&quot;font-size: small;&quot;&gt;100 photo product profiles in 100 days: Day 19&lt;/span&gt;&lt;/p&gt;
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          <link>
                http://www.adorama.com/alc/article/11476
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                Article:   The Right Grip Gear for your Location Lighting Kit.100 in 100/IV
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                &lt;p&gt;&lt;span style=&quot;font-size: small;&quot;&gt;100 photo product profiles in 100 days: Day 18&lt;/span&gt;&lt;/p&gt;
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                http://www.adorama.com/alc/article/11475
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                Article:   100 in 100/IV: For your location lighting kit, little things mean a lot.100 photo product profiles in 100 days: Day 17
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                http://www.adorama.com/alc/article/11463
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                Article:   100 in 100/IV: Assembling A Small Location Lighting Kit part 1.100 photo product profiles in 100 days: Day 16
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                &lt;p&gt;Part I&lt;/p&gt;
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                http://www.adorama.com/alc/article/11462
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                Article:   100 in 100: Tripods: The ultimate image stabilization.100 photography tips in 100 days: Day 84
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                http://www.adorama.com/alc/article/8655
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                News:   100 in 100: High ISO, low light, and noise.
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More and more cameras are offering higher ISO settings and along with the good news comes the bad. Noise in digital photographs is the visual equivalent of static you hear in radio signals. Most
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          <link>
                http://www.adorama.com/alc/news/10906
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                News:   100 in 100: Tripods: the ultimate image stabilization.
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(Editor&apos;s note: Thanks to the holdiay, we&apos;re giving you a &quot;100 in 100&quot; double feature today!)


In this time of high-tech image stabilized and vibration reduction lenses as well as anti-shake cap
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                http://www.adorama.com/alc/news/10907
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                Article:   100 in 100: High ISO, low light, and noise.100 photography tips in 100 days: Day 83
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                http://www.adorama.com/alc/article/8654
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                Article:   100 in 100: Fast lenses for low light.100 photography tips in 100 days: Day 82
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                http://www.adorama.com/alc/article/8653
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                News:   100 in 100: Fast lenses for low light.
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Day 82: Most lenses are designed to work under normal lighting conditions. In photographic terms, &quot;normal&quot; generally means outdoors. Normal lighting may work in overcast weather, shade of trees 
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          <link>
                http://www.adorama.com/alc/news/10905
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                News:   100 in 100: Low Light &amp; Night Photography.
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Day 81: As the days get shorter, you will find it necessary to shoot in lower light—indoors as well as at night. This week, 100 in 100 explores ways to get the best quality images after the sun 
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          <link>
                http://www.adorama.com/alc/news/10904
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                Article:   100 in 100: Low light &amp; night photography.100 photography tips in 100 days: Day 81
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                http://www.adorama.com/alc/article/8652
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                Article:   100 in 100: How do metering patterns work?.100 photography tips in 100 days: Day 75
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                http://www.adorama.com/alc/article/8642
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                News:   100 in 100: How do metering patterns work?.
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Day 75: These days most digital SLRs offer multiple methods for metering the light in a scene. The most common method includes Multi-segment, sometimes called “matrix” or multi-zone metering. Th
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          <link>
                http://www.adorama.com/alc/news/10887
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                News:   100 in 100: Do You Have The Blinkies?.
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Day 74: Another very useful exposure tool found on some digital cameras is the highlight alert feature that my pal Barry Staver  calls the &quot;blinkies&quot; or &quot;marching ants.&quot; When the highlight alert
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                http://www.adorama.com/alc/news/10886
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                Article:   100 in 100: Do You Have The Blinkies?.100 photography tips in 100 days: Day 74
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                http://www.adorama.com/alc/article/8643
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                Article:   100 in 100: Film vs. Digital exposure, and Histograms.100 photography tips in 100 days: Day 73
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                http://www.adorama.com/alc/article/8644
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                News:   100 in 100: Film vs. Digital exposure, and Histograms.
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Day 73: Correct exposure is critical, maybe even more so for digital capture than film, especially color negative film. That because the latitude (the ability to over or underexpose an image) is
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          <link>
                http://www.adorama.com/alc/news/10883
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                News:   100 in 100: Understanding contrast in exposure.
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Day 72: Contrast is the difference in brightness between light and dark areas in a scene and can be a function of the subject matter, lighting conditions, or a little of each. Controlling contra
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                http://www.adorama.com/alc/news/10873
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                Article:   100 in 100: Understanding contrast in exposure.100 photography tips in 100 days: Day 72
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                http://www.adorama.com/alc/article/8645
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                Article:   100 in 100: Understanding Shadows and Highlights.100 photography tips in 100 days: Day 71
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                http://www.adorama.com/alc/article/8646
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                News:   100 in 100: Understanding Shadows and Highlights.
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(This week, we return to Joe Farace&apos;s ongoing series on exposure as Joe unlocks the mysteries of understanding how shadows and highlights work in the world of digital exposure.)

Light has thr
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          <link>
                http://www.adorama.com/alc/news/10880
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                News:   100 in 100: Catching up.
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In case you missed our ongoing 100 in 100 photo tip-a-day feature while Adorama was closed for the holidays, here&apos;s a chance to catch up on recently-posted tips:

October 16/Day 34: Effect? Scene 
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                http://www.adorama.com/alc/news/10778
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                Article:   100 in 100: Six scene modes you may actually want to use.100 Photographic Tips in 100 Days, Part III: Day 35
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                http://www.adorama.com/alc/article/8597
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                Article:   100 in 100: DSLR scene mode secrets!.100 Photographic Tips in 100 Days, Part III: Day 33
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                http://www.adorama.com/alc/article/8595
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                Article:   100 in 100: Metering modes: Tv, Av, or M?.100 Photographic Tips in 100 Days, Part III: Day 32
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                http://www.adorama.com/alc/article/8594
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                Article:   100 in 100: Metering modes: Green or Program?.100 Photographic Tips in 100 Days, Part III: Day 31
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                http://www.adorama.com/alc/article/8593
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                News:   100 in 100: Metering modes: Green or Program?.
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Day 31: This week, Joe Farace takes an in-depth look at understanding digital exposure and the various metering and exposure controls on digital SLR cameras. 

Photographers, like skiers, can 
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          <link>
                http://www.adorama.com/alc/news/10773
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                News:   100 in 100: Metering modes: Tv, Av, or M?.
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Day 32: Shutter priority—aka Time Value, hence the abbreviation—mode is ideal for photographing subjects in motion, such as sports and action photography. Selecting Tv on the camera’s Mode Dial 
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                http://www.adorama.com/alc/news/10774
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                News:   100 in 100: DSLR scene mode secrets!.
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Day 33: Scene Modes are Program mode on steroids. They turn the whole job of exposure over to camera&apos;s CPU to not only make all of the relevant exposure choices—and maybe even ISO and color bala
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                http://www.adorama.com/alc/news/10775
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                News:   100 in 100: The substitution metering method.
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Day 20: When using the substitution method, you replace an object within the scene with an object of known reflectance, such as a Kodak Gray Card and take a reflected-light meter reading from th
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          <link>
                http://www.adorama.com/alc/news/10744
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                Article:   100 in 100: The substitution metering method.100 Photographic Tips in 100 Days, Part III: Day 20
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                http://www.adorama.com/alc/article/8574
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                Article:   100 in 100: Metering for the Brightest Object.100 Photographic Tips in 100 Days, Part III: Day 19
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                http://www.adorama.com/alc/article/8577
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                News:   100 in 100: Metering for the Brightest Object.
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Day 19: If you&apos;ve read yesterday&apos;s tip, you&apos;ve probably already figured out that this method asks you to take a light meter reading from the highlight area within a scene but if you remember how
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                http://www.adorama.com/alc/news/10733
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                News:   100 in 100: Metering for the Darkest Object.
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Day 18: If the shadow areas of the scene are most important, you might be tempted just take a meter reading only from that area. If you do this, you could overexpose the image and cause total la
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                http://www.adorama.com/alc/news/10716
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                Article:   100 in 100: Metering for the Darkest Object.100 Photographic Tips in 100 Days, Part III: Day 18
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                http://www.adorama.com/alc/article/8578
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                Article:   100 in 100: Metering for Brightness Range.100 Photographic Tips in 100 Days, Part III: Day 17
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                http://www.adorama.com/alc/article/8579
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                News:   100 in 100: Metering for Brightness Range.
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Day 17: You can always put your DSLR in green mode and just point it at the subject and click. Many times this will produce an acceptable exposure. For those times when it doesn’t, you need to t
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                http://www.adorama.com/alc/news/10706
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                News:   100 in 100: Metering for the &quot;correct&quot; exposure.
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Day 16: I&apos;m always surprised at the number of people who don&apos;t care about correct exposure, using the already worn-out phrase, &quot;I&apos;ll just fix it later in Photoshop.&quot; Where exposure is concerned,
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                http://www.adorama.com/alc/news/10673
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                Article:   100 in 100: Metering for the &quot;correct&quot; exposure.100 Photographic Tips in 100 Days, Part III: Day 16
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                http://www.adorama.com/alc/article/8580
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                Article:   Adorama Photographs America: Puerto Rico.Visiting the Island of Enchantment? &lt;BR&gt;&lt;i&gt;Vamos a sacar fotos fantasticos!
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                http://www.adorama.com/alc/article/8546
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                News:   Camera review: Olympus E-520.
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The 10MP E-520 is slotted in Olympus’ product line between the compact and inexpensive E-420 and the pro-level E-3. It shares the compact size—but it’s not quite as small—as the E-420, along wit
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                http://www.adorama.com/alc/news/10511
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                Article:   DSLR Review: Olympus E-520.Affordable Pro Quality Digital SLR
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                http://www.adorama.com/alc/article/8551
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                Article:   100 in 100, Part II: Uploading and ordering your book.100 photography tips in 100 days: Day 95
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                http://www.adorama.com/alc/article/8538
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                News:   100 in 100: Uploading and ordering your book.
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Level: Advanced/Pro
Day 95: Today, Joe Farace wraps up his adventures in self-publishing a photo book by showing you how and when to hit the &quot;print&quot; button. 

When you think you are finished ad
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                News:   100 in 100: Designing a Photo Book Made Easy.
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Level: Advanced/Pro
Day 94: Blurb.com&apos;s BookSmart includes a number of standard book pages including Title, Introduction, Copyright, and Introduction so be sure to use them in to make your book
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                http://www.adorama.com/alc/news/10458
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                Article:   100 in 100, Part II: Designing a Photo Book Made Easy.100 photography tips in 100 days: Day 94
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                Article:   100 in 100, Part II: How to Publish an “on demand” photo book.100 photography tips in 100 days: Day 93
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                News:   100 in 100: How to Publish an “on demand” photo book.
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Level: Advanced/Pro
The geek term is for printing one or more books only when you want them is “print on demand” and Blurb.com is one of the websites that lets you produce your own books in qua
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                News:   100 in 100, Part II: Self-Publishing A Photo Book as a Marketing Tool.
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Level: Advanced/Pro
Day 92: Sometimes a publisher simply doesn’t understand your original idea and after you self-publish your book you might consider sending a copy to a traditional publisher 
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                News:   100 in 100: Why You Should Self-Publish Your Photo Book.
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Day 91: Self-publishing books, thanks to the Internet and computer technology, has never been easier. But this is no vanity press: If you have professional aspirations, self-publishing is a soli
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                http://www.adorama.com/alc/news/10449
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                Article:   100 in 100, Part II: Why You Should Self-Publish Your Photo Book.100 photography tips in 100 days: Day 91
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                Article:   100 in 100, Part II: Aspects of ratios.100 photography tips in 100 days: Day 55
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                News:   100 in 100: Aspects of ratios.
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Day 55: Aspect ratio is the numerical relationship between the height of the image and its width, and is usually expressed with two numbers. All 35mm cameras use the same 24x36mm (3:2) format an
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                http://www.adorama.com/alc/news/10357
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                News:   100 in 100: Clean your inkjet printer.
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Day 54: At some workshops and events I attend, photographers often show me inkjet prints and ask what’s wrong with them. Most times, the answer is simply that the heads are clogged and need to b
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                http://www.adorama.com/alc/news/10353
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                News:   100 in 100: Scan black and white in color.
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Day 44: There are two big myths about making great scans: The first is that the process is so difficult that it’s beyond the capabilities of the average person. The second is that it is really e
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                http://www.adorama.com/alc/news/10335
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                Article:   100 in 100, Part II: Scan Black And White In Color.100 photography tips in 100 days: Day 44
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                Article:   100 in 100, Part II: Make a fake lake.100 photography tips in 100 days: Day 32
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                News:   100 in 100, Part II: Make a fake lake.
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Day 32: It’s April Fool&apos;s day--a fine time to learn a Photoshop fake-out! And in keeping with this week’s “100 in 100” theme, it has to do with water. 

One way to increase an image’s drama is
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                News:   100 in 100: Digital infrared...in color?.
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Kodak Professional High Speed Infrared (HIE) film was a high-speed color slide film with moderately high contrast and was sensitive to light and radiant energy to 900 nanometers (nm) in waveleng
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                http://www.adorama.com/alc/news/10304
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                Article:   100 in 100, Part II: Digital infrared...in color?.100 photography tips in 100 days: Day 30
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                &lt;p&gt;&lt;em&gt;Can you really fake color infrared digitally?&lt;/em&gt;&lt;/p&gt;
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                Article:   100 in 100, Part II: Faux Infrared in Photoshop.100 photography tips in 100 days: Day 29
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                News:   100 in 100: Faux Infrared in Photoshop.
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Day 29: A color’s wavelength is measured in nanometers or one billionth of a millimeter with light having wavelengths from 700 and 900 nm is considered to be infrared. This band of infrared ligh
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                News:   100 in 100: Convert to IR or buy?.
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Day 28: Because the imaging sensors in digital camera are sensitive to more than visible light, some manufacturers place an infrared cut-off filter in front of the chip to block IR light from st
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                http://www.adorama.com/alc/news/10299
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                Article:   100 in 100, Part II: Convert to IR, or Buy?.100 photography tips in 100 days: Day 28
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                Article:   100 in 100, Part II: Infrared filter guide.100 photography tips in 100 days: Day 27
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                News:   Infrared filter guide.
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Day 27: Is your digital camera capable of infrared (IR) capture? Point a TV remote control at the lens, push a button, and take a picture or look at the image on the LCD panel. If you see a poin
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                http://www.adorama.com/alc/news/10296
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                News:   100 in 100: Digital Infrared Basics.
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Day 26: Back in the days of IR film, you had to use special film and load and unload your camera in total darkness to reduce the damage of fogging. To shoot infrared film you also needed special
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                http://www.adorama.com/alc/news/10294
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                Article:   100 in 100, Part II: Digital Infrared Basics.100 photography tips in 100 days: Day 26
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                Article:   100 in 100, Part II: For sizzling stills, use hot lights.100 photography tips in 100 days: Day 20
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                News:   100 in 100: For sizzling stills, use hot lights.
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Day 20: If you&apos;re an eBay seller, you don’t need fancy studio flashes--a simple hot light will illuminate your products quite well. Here’s what you need to know—excerpted from Joe Farace’s class
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                http://www.adorama.com/alc/news/10279
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                News:   100 in 100: Photographing race cars at night.
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Day 6: Races are not always run on bright sunny days--sometimes they race at night. Events such as the 12 Hours of Sebring, the Rolex 24 Hours of Daytona, some races in the American LeMans Serie
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                http://www.adorama.com/alc/news/10248
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                Article:   100 in 100, Part II: Photographing race cars at night.100 photography tips in 100 days: Day 6
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                http://www.adorama.com/alc/article/8441
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                Article:   100 in 100, Part II: &lt;BR&gt;Tell your noisy images to shut up.100 photography tips in 100 days: Day 2
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                http://www.adorama.com/alc/article/8437
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                News:   100 in 100: Tell your noisy images to shut up.
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Day 2: No single noise reduction program or Adobe Photoshop-compatible plug-in is a perfect solution and while you may try hard, working through the many options, choices and sliders, the softwa
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                http://www.adorama.com/alc/news/10242
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                Article:   On-Line Printing Guide.Someday My Prints Will Come
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                &lt;p&gt;Even back in the old film days, you had two decisions about making prints: You can do it yourself, or have somebody else make them for you.&lt;/p&gt;
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                http://www.adorama.com/alc/article/8424
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                News:   AIRC: Product Review: Olympus E-3.
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The new Olympus E-3 is the flagship of its digital SLR line and combines speed of operation--from startup to capture—with live view and dust-reduction capabilities. It has body-integrated mechanica
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                http://www.adorama.com/alc/news/10074
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                News:   100 in 100: Large or Small Memory Cards?.
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Day 78: Larger capacity memory cards let you store more images but also cost more leading to a debate about what&apos;s best option: Fewer, larger capacity cards or more, lower-capacity cards?...[Read
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                http://www.adorama.com/alc/news/10026
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                Article:   100 in 100: Large or Small Memory Cards?.100 photography tips in 100 days: Day 78
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                Article:   100 in 100: Get Rid of Digital Noise.100 photography tips in 100 days: Day 64
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                News:   100 in 100: Get Rid of Digital Noise.
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Day 64: Noise in digital photographs is the visual equivalent of static. Most digital cameras add some level of noise to images. In traditional photography the nearest equivalent is film grain. Dig
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                http://www.adorama.com/alc/news/9998
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