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For Your Photo Business To Thrive, Know Your Customers

Almost all customers for photo and other boutique businesses fall into one of these five categories

ArticleProfessional Imaging Techniques and How-Tos - by Guest Author, 24 days ago

What customer types do you have--Big Fish, Steady Eddies, Matchmakers, The Choir, or Taste Testers? In this excerpt from their book Worth Every Penny (Greenleaf), Sarah Petty and Erin Verbeck describe how to tell what kind of customers you have, and how to best approach each type.

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TAGS: professional,  advice,  book,  business,  photo business 

Why You Should Self-Publish Your Photo Book

Self-publishing books, thanks to the Internet and computer technology, has never been easier.

ArticleProfessional Imaging Techniques and How-Tos - by Joe Farace, June 23, 2008

Most photographers dream of accomplishing two things in the publishing world: Having their work appear in National Geographic or other magazines and showcasing their photography in a coffee table book. I can’t help you with the first one but can with the second.

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TAGS: photography,  how-to,  book,  self-publish,  print on demand 

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