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For Your Photo Business To Thrive, Know Your Customers

Almost all customers for photo and other boutique businesses fall into one of these five categories

ArticleProfessional Imaging Techniques and How-Tos - by Guest Author, 23 days ago

What customer types do you have--Big Fish, Steady Eddies, Matchmakers, The Choir, or Taste Testers? In this excerpt from their book Worth Every Penny (Greenleaf), Sarah Petty and Erin Verbeck describe how to tell what kind of customers you have, and how to best approach each type.

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TAGS: professional,  advice,  book,  business,  photo business 

AdoramaTV Season 2

Complete Episode List

ArticleAdorama TV Techniques and How-Tos - by Adorama Learning Center Editors, 25 days ago

Season 2: AdoramaTV adds You Keep Shooting with Bryan Peterson, reDefine with Tamara Lackey, and AdoramaTV Pro. They join Mark Wallace, who continues with Digital Photography One on One, Product Reviews, How'd They Do That?, iPad Photo App Reviews, and Behind The Scenes

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TAGS: adorama,  how-to,  professional,  video,  bryan peterson,  Product Review,  iPad,  Adorama TV,  Mark Wallace,  AdoramaPro,  Tamara Lackey,  interview 

Editorial Photographer Catherine Hall—AdoramaTV

reDefine with Tamara Lackey

ArticleAdorama TV Techniques and How-Tos - by Tamara Lackey, 30 days ago

Adorama TV presents reDefine with Tamara Lackey. We sit down in New York City with Catherine Hall, editorial and wedding photographer—and the host of TWiT Photo.

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TAGS: photography,  professional,  creative,  photojournalism,  photos,  people,  photography tips,  photo technique,  photography tip,  creativity,  photo tips,  pictures,  picture-taking tips,  Editorial,  interview 

Delicious Food Photography Tips From The Pros!

Three professional food photographers spill their trade secrets and techniques

ArticleProfessional Imaging Techniques and How-Tos - by Jena Ardell, April 18, 2012

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Food photography is a growing field. We spoke with Winnie Poon Ma, Lou Manna and Stephen Hamilton, three professional food photographers who shared some tricks on how they create mouth-watering images. Don't read this on an empty stomach!

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TAGS: photography,  digital,  DSLR,  profiles,  professional,  studio,  photographer,  studio lighting,  still-life,  D-SLR,  photography tips,  photography tip,  Digital photography,  food,  profiling,  inspiration,  interview,  food photography 

Canon EOS 5D Mark III Review—AdoramaTV

Product Review

ArticleAdorama TV Techniques and How-Tos - by Mark Wallace, April 4, 2012

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Mark Wallace reviews the new Canon EOS 5D Mark III, and explains why it's an entirely new camera that goes far beyond a mere upgrade to the 5D Mark II. Is it worth the extra grand? Watch this in-depth review and find out!

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TAGS: canon,  photography,  camera,  professional,  lenses,  cameras,  photo quality,  products,  lens,  Product Review,  Product Profile,  Product Spotlight,  Canon EOS 5D Mark III 

Winnie Au, Fashion, Portrait and Dog Photographer—Adorama TV

How'd They Do That?

ArticleAdorama TV Techniques and How-Tos - by Mark Wallace, March 21, 2012

Adorama Photography TV presents "How'd They Do That?" featuring fashion, portrait, and dog photographer, Winnie Au.

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TAGS: photography,  digital,  digital camera,  profiles,  film camera,  professional,  film,  career,  photographer,  pet photography,  photography tips,  photography tip,  Digital photography,  products,  pets,  inspiration,  Canon EOS 5D Mark II,  interview 

Pentax 645D Review

The medium-format "look" for a lot less

ArticleDigital SLRs Gear Guides & Reviews - by Sandy Ramirez, March 12, 2012

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Why spend $10,000 for the Pentax 645D medium-format camera when you can get a higher-resolution 35mm-format DSLR for thousands less? Hint: It's not about resolution!

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TAGS: digital camera,  pentax,  professional,  studio,  medium format,  Pentax 645D 

Sony 8K F65—AdoramaTV PRO

Professional Product Review

ArticleAdorama TV Techniques and How-Tos - by Adorama Learning Center Editors, March 9, 2012

Join Adorama Rental Company’s Director of Digital Cinema, Daniel Gurzi, as he walks us through the main features of the revolutionary new camera from Sony, the 8K F65!

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TAGS: professional,  video,  pro,  sony,  video camera 

Pulitzer Prize Winning Photographer Brian Smith—AdoramaTV

reDefine with Tamara Lackey

ArticleAdorama TV Techniques and How-Tos - by Tamara Lackey, February 29, 2012

Adorama TV presents ReDefine with Tamara Lackey.

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TAGS: photography,  profiles,  professional,  pro,  photographer,  inspiration,  commercial photography,  celebrity,  interview 

The Secrets of Blair Bunting's Success As A Commercial Sports and Celebrity Photographer—AdoramaTV

How'd They Do That?

ArticleAdorama TV Techniques and How-Tos - by Mark Wallace, February 28, 2012

Adorama Photography TV presents "How'd They Do That?" featuring commercial photographer, Blair Bunting.

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TAGS: photography,  professional,  career,  photographer,  photography tips,  photography tip,  photo tips,  picture-taking tips,  commercial photography,  photo business,  celebrity 

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