Our New York City store is currentlyCLOSED in observance of the Passover Holiday. We will resume normal business hours on April 23, 2014.
 
Friday, April 3 2009

Adorama News Desk Overhauled, New RSS Feed Announced


At the Adorama News Desk, we're proud to announce an overhaul which will give us more layout flexibility and interaction with our readers. Our programming team has been working hard to make the new Adorama News Desk look great, and that's just the beginning as the entire AIRC undergoes a complete remix.

Check out the new Adorama News Desk!

If you are currently subscribing to the Adorama News Desk's RSS feed, please re-subscribe using this new URL: http://www.adorama.com/alc/rss/27

This will be the final post in the old Adorama News Desk. Be sure to re-subscribe to the new URL so you won't miss a thing!


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Tuesday, March 31 2009

Kodak: Don't Overspend on Inkjet Printing



Kodak has gone on the offensive in trying to push its line of inkjet printers, claiming that U.S. consumers "overspent $5 billion on inkjet printing in 2008". Kodak introduced its line of inkjet printers in 2007, stating at the time that the inks for these printers cost half as much as the competition but produced equivalent quality. Now, in an effort to tie the new trend towards fiscal responsibility with inkjet printer purchasing decisions, Kodak has launched what they say will be a hard-hitting ad campaign to woo customers away from brands that Kodak says overcharge for inks.

"Paying too much for printer ink is a financial black hole that consumers can easily avoid," said Jeffrey Hayzlett, Chief Marketing Officer and Vice President, Eastman Kodak Company. “We sell reasonably priced printers that use reasonably priced ink." Kodak claims switching from comparable consumer inkjet printers to the ESP 3/5/7/9 All-In-One Printer will save the average customer $110 a year on ink.

For details, read the Kodak USA press release:


Kodak Exposes: U.S. Consumers Overspent $5.0 Billion on Inkjet Printing in 2008

Kodak Backs Consumer Inkjet Business with Hard-Hitting Advertising Campaign to Continue to Spur Business Growth%3B Global ‘Print and Prosper’ Campaign Launched March 29

ROCHESTER, N.Y., Mar. 30 -- Eastman Kodak Company (NYSE:EK) today announced the launch of a global marketing campaign to support its revolutionary line of all-in-one inkjet printers. Kodak’s “Print and Prosper” campaign boldly exposes the issue of high-priced ink and how U.S. consumers overpaid for inkjet printer ink – to the tune of $5.0 billion in 2008 alone.*

Kodak first introduced its consumer inkjet line in 2007 and reinvented the consumer inkjet printer industry with a new business model – outstanding image quality, superior image permanence and significant savings on the price of ink. Consumers worldwide have embraced Kodak’s value proposition and the company’s installed base of inkjet printers has grown to more than one million units in the past two years. In 2009, Kodak aims to double that number and is supporting that goal with a series of marketing investments, including the “Print and Prosper” campaign.

“Paying too much for printer ink is a financial black hole that consumers can easily avoid,” said Jeffrey Hayzlett, Chief Marketing Officer and Vice President, Eastman Kodak Company. “Kodak’s approach is to let consumers know there is an alternative to high-priced ink. We sell reasonably priced printers that use reasonably priced ink, which can save consumers who print a lot on average $110 per year on ink.* That’s powerful – especially in this economic environment.”

‘Print and Prosper’

Kodak’s “Print and Prosper” campaign highlights today’s harsh economic climate and offers consumers a solution to help them save money. Bold campaign headlines will urge consumers to switch to Kodak and stop overpaying for printer ink. A comprehensive global campaign, created by Deutsch NY, launched March 29in the U.S. and Canada, and will be rolled out in additional countries over the next several months.

“This is a big, bold idea that doesn’t tiptoe around the issue and lets consumers know Kodak is on their side,” said Linda Sawyer, Chief Executive Officer, Deutsch Inc. “Kodak has a longstanding, deep and emotional relationship with consumers and, by exposing this issue, that relationship will only become stronger.”

The global campaign is designed to powerfully connect with Kodak’s target consumer – people who print a lot -- via television and newspaper placements, social media and websites like www.printandprosper.com. The campaign seeks to ignite the conversation around printing cost, bringing the issue of overpriced ink to the forefront.

In November 2008, Kodak tapped Deutsch to support the company’s inkjet marketing initiative in collaboration with longtime agency partners Ketchum Communications (New York, N.Y.), for public-relations, and Partners + Napier (Rochester, N.Y.), which handles business-to-business marketing.

How Much Do I Really Spend on Ink?

By going to www.printandprosper.com, consumers can calculate in seconds how much they overpaid for ink and how much they can save with Kodak. The personalized numbers, based on printer type and usage, demonstrate that a switch to a KODAK All-in One Inkjet Printer will help consumers print more and pay less. Kodak has also engaged Laura Rowley, an ardent consumer advocate and financial expert, to help expose the issue of high-priced ink and uncover other ways consumers can trim costs at home. Rowley writes a Yahoo! Finance column and personal blog about finance and value. Another effort to help consumers save money is Kodak’s iVillage “Stretch Your Dollar” Community Challenge coming this May.

*$5.0 Billion Overspent in Inkjet Printing

Based on 2008 U.S. annual desktop printer ink revenue and average ink savings using KODAK ESP 3/5/7/9 All-In-One Printer for documents and photos vs. average ink costs of comparable consumer inkjet printers. Actual results may vary. Go to http://www.kodak.com/go/inkdata for details.

*Save on Average $110 a Year on Ink

Results based on average annual print volumes compared to leading consumer inkjet printers. Actual results may vary. For more information visit kodak.com/go/inkdata.


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Tuesday, March 31 2009

Olympus Updates its Entry-Level DSLR



Olympus today announced the E-450, a compact DSLR that is essentially the E-420 with new Art filters (borrowed from its mid-range sibling, the E-30) and an improved 2.7-inch LCD monitor. Olympus's 400 series of DSLRs is notable for the cameras' small size and light weight. The 450's features include Face Detection technology that can lock onto up to eight faces in a scene, Shadow Adjustment Technology, which lightens shadows to show more details, and Perfect Shot Preview, whichg lets you preview how different effects will look on a shot using the LCD monitor. The Olympus E-450 will be available in July for $699 in a two-lens kit that includes the ED 14-42mm f/3.5-5.6 and 40-150mm f/4-5.6 Zuiko zoom lenses.

For details, read the Olympus USA press release:


OLYMPUS BRINGS CREATIVE FREEDOM TO THE E-450 DSLR

New Entry-Level Digital Single Lens Reflex Camera Debuts Mother’s Day Weekend

CENTER VALLEY, Pa., March 31, 2009 – Olympus announces its new entry-level digital single lens reflex (DSLR) camera, which is small in size and powerful in creativity. The new E-450 continues the E-400 series’ heritage of a small and portable design, powerful features, and ease of use for any skill level, including first time digital camera users. Thanks to Art Filters pioneered with the E-30 and E-620, the E-450 provides consumers with the creative freedom to capture their images in new fun and exciting ways.

The three Art Filters – Pop Art, Pin Hole and Soft Focus – bring greater creativity and freestyle experimentation to the new E-450. The creative filters were first introduced in Olympus’ E-30 prosumer DSLR earlier this year, and now enable consumers to express themselves and capture it all – limited only by their imagination. The E-450 offers the 10-megapixel imager and other features from the E-420.

The new camera also provides heavyweight technologies, including a bigger, more viewable 2.7-inch LCD and fast consumer-friendly On-Screen Autofocus, Face Detection, Shadow Adjustment Technology and Perfect Shot Preview to get the most out of the Live View experience. Additionally, when it comes to Live View, not all LCDs are created equal. At 2.7-inches, the portable E-450 LCD is large enough for users to compose and review images without squinting. The small camera’s LCD is part of a camera with technologies intelligent enough to take advantage of the Live View photography experience. These innovative technologies include:

On-Screen Autofocus works as seamlessly as a point-and-shoot to display subjects in focus on the LCD the instant the shutter is pressed half way%3B

Face Detection Technology targets and locks on up to eight faces to ensure they are in focus and crystal clear for amazing portraits%3B

New and Improved HyperCrystal II™ Technology delivers twice the contrast and better viewing in extreme lighting conditions, a broader range of color detail, and a wider angle of view on the LCD so you and your friends can see it up to 176 degrees off-center%3B

Shadow Adjustment Technology captures detail in the bright areas of a frame and opens up detail in the shadows that other cameras would render too dark or underexposed%3B and

Perfect Shot Preview enables you to view and select your favorite effect right on the LCD, and see how the image will look before you even capture it, so you know that what you see is what you get.

Olympus is scheduled to launch the E-450 DSLR on leading multimedia retailer QVC® Saturday, May 9.

“We are thrilled to debut the much-anticipated Olympus E-450,” said Rob Ellerstein, director of electronics merchandising for QVC. “Thanks to our strong relationship with Olympus, we are not only offering the most innovative new products but we are also giving our customers the opportunity to order them before they hit stores.”

The product will be widely available in the U.S. and Canada in July.

Make Your Vision Come to Life with Art Filters

If you’re hoping to get more out of your camera than simply capturing and documenting a scene, and enjoy enhancing or customizing an image to make it your own, then you will value the camera’s Art Filters. The filters, which are built into the camera, provide incredible individual artistic control over an image, and remove the need to spend time altering images on the computer with editing software.

This camera was made for free-style shooting, experimenting and engaging with events and subjects. Enjoy the freedom of Autofocus Live View and dramatic effects to transform your day-to-day shots into compositions that you can be proud of with the following in-camera Art Filters:

Pop Art: Enhances colors, making them more saturated and vivid, creating high-impact pictures that express the joyful, lighthearted feeling of the Pop Art style of the 1960s%3B

Soft Focus: Creates an ethereal, otherworldly atmosphere that renders subjects in a heavenly light without obscuring details%3B and

Pin Hole: Reduces the peripheral brightness of an image as though it were shot through a pin hole, connecting the viewer intimately with the subject at the center of the picture.

Art Filters are easily activated with the mode dial on the right side of the camera body. The effects are viewable right on the new camera’s 100 percent accurate 2.7-inch Live View LCD when using the E-450 in Live View mode or when reviewing the captured image.

The Live View Experience

Olympus was the first to bring Live View to a consumer DSLR (the E-330 in 2006), and Live View has revolutionized DSLR photography. Anyone who has photographed young children knows that you get the best reactions when you hold the camera away from your face and maintain eye contact and an engaging smile. If you have tried to take photos high above the heads in a crowd or low near the ground, you will appreciate that it is easier to use the LCD screen than to climb a ladder or lie on the ground.

The E-450 solves these problems with its Live View LCD, which enables photographers to easily and comfortably hold the camera at angles that could not be reached by using the optical viewfinder alone. The E-450’s Live View autofocus functionality now simplifies the process by working just like a point and shoot. By simply pressing the shutter button halfway, your subjects come into focus on the LCD, so when the perfect moment occurs it is easy to capture sharp images.

Always Find a Face in the Crowd

A camera this consumer-friendly is perfect for taking portraits of friends and family while out and about. The E-450’s Face Detection feature distinguishes between people’s faces and the background. It tracks up to eight faces within the image area and automatically focuses and optimizes exposure for sharp, brilliant portrait pictures. Even if your subjects are moving, the camera continuously tracks their faces.

Bright Day or Deep Shadow, Never Miss a Detail

Shooting scenes with shadows can be tricky because of the extreme contrast between dark and bright areas. The E-450 addresses this challenge with Shadow Adjustment Technology that compensates for extreme contrast when shadow areas are underexposed and lack visible detail. Now users can preview and capture images with the same fine contrast they see with their own eyes.

Preview All the Possibilities

With 18 pre-set scene-select modes for every imaginable shooting scenario and full manual controls, the E-450 offers a world of possibilities to photographers. Additionally, Perfect Shot Preview enables users to preview and select various photographic effects on a live, multi-window screen on the LCD before snapping the shot. This feature shows photographers what their images will look like beforehand under various settings, ensuring that they capture exactly what they want. It is an ideal way for novice users to learn about the effects of different photography techniques, such as exposure compensation, white balance and metering.

Enlarge Your Photos

Capturing, enlarging and displaying amazing images on your wall is a snap thanks to the E-450’s 10 million pixels for high-resolution photos. The 10-megapixel sensor gives users the flexibility to enlarge prints to the sizes supported by many of today’s printers, or crop the image to print only a part of the image that is important to them. The high-performance Live MOS image sensor in the E-450 delivers excellent dynamic range for accurate color fidelity and a state-of-the-art image processor dramatically reduces noise and captures fine image details in the highlight and shadow areas.

Improved Auto White Balance

Many digital SLR users want to focus their attention on things other than white balance while they are on the move. As a result, the E-450 features an improved automatic white balance performance with a new algorithm for more accurate color.

TruePic III+ for Image Clarity & Speed

Olympus’ TruePic III+ Image Processor produces crystal clear photos using all the pixel information for each image to provide the best digital images possible for every photo with accurate color, true-to-life flesh tones, brilliant blue skies and precise tonal representation in between. TruePic III+ also lowers image noise by one step to reduce graininess in images shot at higher ISO settings, enabling great results in low-light situations.

Worried about missing the winning goal at the soccer game? The image processor on the E-450 enables it to shoot up to 3.5 frames per second in sequential shooting mode, which means that photographers will be able to capture fast-paced action as it happens.

Dust Reduction System for Spot-Free Images

Life moves too fast to spend time worrying about dust ruining your images. Olympus’ proven Dust Reduction System produces spot-free photos with the exclusive Supersonic Wave Filter™. The patented ultrasonic technology vibrates to remove dust and other particles from the front of the image sensor and captures it on a special adhesive membrane every time the camera is turned on. This results in beautiful images free from dust spots, which could ruin or be distracting on an image.

Media Versatility

Accepting both CompactFlash Type I & II, Microdrives, and xD-Picture Cards, the E-450 provides a choice of data storage options for enhanced flexibility, and it is possible to transfer image files from one card to the other right inside the camera.

Wireless Flash Capability

If you decide to venture into the arena of advanced lighting, the E-450 is ready to meet the challenge. The E-450 is compatible with the Olympus FL-50R and FL-36R wireless electronic flashes that are designed exclusively for digital photography. When these flashes are used in combination with the E-450, wireless multi-flash photography is possible. The E-450 can control up to three wireless flash groups independently, with several flash units per group.

Availability

The Olympus E-450 DSLR will be available in July 2009. It includes E-450 Body, ED 14-42mm f3.5/5.6 Zuiko Digital Zoom Lens, ED 40-150mm f4.0/5.6 Zuiko Digital Zoom Lens, USB Cable, Video Cable, Li-Ion Battery Pack (BLS-1), Li-Ion Battery Charger (BCS-1), Shoulder Strap, OLYMPUS Master 2 Software CD-ROM, Manuals and Warranty Card.

U.S. Pricing

E-450 Two-Lens Kit Estimated Street Price: $699.99


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Friday, March 27 2009

Camera Armor Announces New Seattle Solo Dry Bag
New Bag in Camera Armor Range - The latest edition to their dry bag Seattle Series, the new Seattle Solo DSLR bag.

Camera Armor brings you the latest edition to their dry bag Seattle Series, the new Seattle Solo DSLR bag.

Keeping your gear protected from the elements, the simple dry bag technology of the Seattle Solo provides watertight transport for one camera body with lens attached. Just unbuckle the clips, unroll the dry-bag enclosed and secure your DSLR inside - the bag will keep dirt, dust, sand and water out.

The Seattle Solo bag features a convenient external accessory storage pouch for memory cards and small accessories. An adjustable shoulder strap is also padded for comfort as is the back of the bag to ensure comfortable hip carrying.

Complete with an elastic shock cord for gear storage, the Seattle Solo is packed with useful features that would tempt any DSLR user looking for a compact bag that has it all! Grab-and-go using the handy carrying handle that finishes this bag off perfectly.


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Friday, March 27 2009

ACD Picture Frame Manager controls digital frames


Say Goodbye to Slow-Moving Digital Picture Frames - Digital picture frames are popular gift items, but that doesn't mean they are easy to use.

ACD Systems International Inc. has developed a new, convenient way for consumers to work with their digital picture frames, as well as other portable image devices, with the release of ACDSee™ Picture Frame Manager, a user-friendly software program that provides a better overall experience for digital picture frame owners.

With the number of digital frames in use in the U.S. expected to exceed 60 million units by 2013, according to InfoTrends, more consumers will encounter the cumbersome process of uploading photos to a frame, figuring out how to set image resolution size and transitions, and presenting high-quality photos for friends and family to enjoy.

“People are struggling with standard photo frame software and become frustrated when their pictures do not correctly fit the frame size, smoothly transition from photo to photo, or they run out of memory space,” said Simon Tipler, product manager for ACD Systems. “Picture Frame Manager simplifies the experience and is an easy solution to these common problems.”

Compatible with both PC and Mac computers, Picture Frame Manager allows effortless management of digital frame images in just a few simple steps:

• Picture Frame Manager connects the computer with any removable memory device such as a picture frame, SD card, USB drive or other portable display that mounts as a mass storage device.
• Once connected, drag-and-drop features make loading, moving, changing or deleting images a snap.
• To increase memory capacity, the software optimizes images for frames of any size or resolution, even for today's high-definition television screens. Because each image is set to the correct resolution for each frame, up to 10 times the amount of images can be stored and displayed.
• Picture Frame Manager makes waiting for photos to display a thing of the past. All types of decodable image files, including TIF, GIF, PNG and RAW-format files from today's DSLR cameras, are converted automatically to JPEG format, ensuring smooth, professional transitions every time.
• Users can manage multiple frames at the same time and save settings for each frame.

Moving forward, ACDSee anticipates that the growth of digital picture devices and the increasing size of electronic displays will make photo management even more of a necessity for consumers.

“Digital picture frames are trending toward larger display sizes,” said Tipler. “Today, the most common frames are in the seven-inch range%3B however, we anticipate those sizes reaching upwards of 15 inches in the near future. That means it will be more important to find the correct resolution settings so images come out bold and brilliant every time on these larger screens.

“Picture frames are also following the same trends that we've seen over time in digital cameras: performance and resolution are improving, and price points are becoming more accessible,” Tipler continued. “ACDSee Picture Frame Manager makes it easy for people to keep up with the diverse options that are available, and manage multiple frames.”

Pricing and availability

ACDSee Picture Frame Manager is available for pre-order at www.edeei.com and will be available for sale in April alongside digital picture frames for $39.99 (USD.)


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Thursday, March 26 2009

Phase One invests in Mamiya


Phase One, a major provider of digital imaging capture and workflow management products, has just become a major shareholder in medium format digital camera maker Mamiya. Phase One today announced that it has made a "significant financial investment" in Mamiya. Phase One's goal is to accelerate the development of digital medium format systems and leveraging the engineering and marketing expertise of both companies.

For details, read the Mamiya/Phase One press release:


Phase One Invests in Mamiya Digital Imaging - to serve photographers’'creative options, speed up delivery of advanced medium format camera systems and components

TOKYO, Japan, March 26, 2009 -- Phase One A/S and Mamiya Digital Imaging, Ltd. are proud to announce that Phase One is making a significant financial investment in Mamiya Digital Imaging, thus becoming a major shareholder in the company behind the Mamiya brand of medium format cameras and lenses. Terms of the agreement are not being disclosed.

The objective of Phase One’s investment is to accelerate the development of advanced, world-class medium format camera systems by leveraging engineering expertise and efficiencies in product development, marketing and sales.

“We are committed to providing open, upgradable medium format camera systems, so that pro photographers can enjoy the maximum flexibility and versatility at an attractive cost of ownership,” said Henrik O.

Håkonsson President, Phase One. “Furthering our relationship with Mamiya Digital Imaging that we initiated in 2006, we continue to design a broad range of new cameras, digital backs and lenses that will offer the world’s leading photographers greater choice and satisfaction.”

To ensure clarity of brand positioning and minimize product overlap, in close co-operation with Mamiya top management, Phase One will take on strategic leadership for the companies’ R & D, marketing and distribution management.

Like the companies’ flagship 645 camera system announced one year ago, future digital backs based on Phase One digital expertise will be marketed under both the Phase One and Mamiya brands.

“Together, Phase One and Mamiya Digital Imaging own all competencies required for developing superior, innovative medium format camera systems. Our combined expertise comprises digitalization, camera fine mechanics, optics design and production and broad ranges of software and firmware capabilities,” said Toshio Midorikawa, President of Mamiya Digital Imaging. “This investment by Phase One enables us to better optimize our complementary capabilities to the benefit of our customers.

“And as a result of our close collaboration,” Mr. Midorikawa said, “new products are just around the corner. We plan to introduce both new leaf shutter lenses and even more super lightweight focal plane shutter lenses in 2009. We aim to offer the world’s widest range of medium format lenses for Mamiya and Phase One camera platforms.”

About Mamiya Digital Imaging

Mamiya Digital Imaging is the digital successor to the reputable Mamiya brand, an innovative company fresh with enthusiasm and dedicated to continuing a legacy of excellence. Mamiya has consistently been a fore-runner in medium format camera design, and Mamiya lenses, manufactured following a tradition of precision and quality, are celebrated world-wide. For the Professional Photographer, it is the ultimate brand in photographic equipment.

Mamiya Digital Imaging is headquartered in Tokyo with two factories in Japan, and has distributors in more than 100 countries.

For more information about products, visit the Mamiya homepage on www.mamiya.co.jp

About Phase One

Phase One is a leading provider of digital image capture and work flow management technology. Phase One 645 Camera Systems and P+ digital backs open new possibilities, putting the focus back on the moment of capture. Phase One Capture One software helps streamline the capture and post-production process. Supporting DSLR, medium- and large-format photographic equipment, Phase One products are renowned for their superior quality, flexibility and speed — enabling pro photographers to realize their most subtle and most complex visions without compromise.

Phase One is an employee-owned company based in Copenhagen with offices in New York, London, Tokyo, Cologne and Shanghai.

For more information about the products, visit the Phase One web site on www.phaseone.com.


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Thursday, March 26 2009

Move over. Webbys: Kodak announces the Streamy Awards
By Mason Resnick

Editorial: What would happen if a cinema film or camera company were to start an awards ceremony to compete with the Oscars (and promote its products)? Well, Kodak has just announced the Streamy Awards, "celebrating outstanding achievements in Television." The first Streamy Awards ceremony will take place this weekend.

The Kodak press release claims that "This first-of-its-kind award show will honor those active participants in developing and producing original Web television content for broadband distribution." However, the Webby Awards have been around for 13 years, giving out awards to outstanding video as well as all kinds of web-related content. Their next event will be in New York City in early June.

So, are Kodak's Streamy Awards necessary? Especially now that Lonelygirl15 has run its course? Perhaps they are. I noticed that the sponsor and co-sponsor list includes every Internet TV outlet....except the 800 pound gorilla, YouTube (which sponsors the Webbies). This award is based on audience votes.

Perhaps, in these still early days of Internet TV, there's still room for competition for the best Awards show. All I know is this: I'm rooting for Sorority Forever for Best Dramatic Web Series, and You Suck at Photoshop for Best Comedy Web Series.


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Wednesday, March 25 2009

Canon EOS Rebel T1i first sub-$1,000 DSLR with HD Video



Canon has just announced its response to the Nikon D90, the EOS Rebel T1i. Like the D90, it offers video and costs under $1,000. Unlike the D90, the T1i produces HD video. Other features include a 15MP CMOS sensor, and several features that Canon has brought in from its big brothers, the EOS 5D Mark II and 50D. Creative Auto, 9-point autofocus, 35-zone TTL metering, evaluative metering linkable to any AF point, ISO range of 100-3200, 3.4 fps burst rate, Live View, and a 3-inch LCD monitor with pro-level 920,000 dpi resolution. The camera reportedly lacks an external audio input so sound can only be recorded via the on-camera mic.

For details, read the Canon USA press release:


CANON U.S.A. INTRODUCES THE EOS REBEL T1i DIGITAL SLR CAMERA THE FIRST REBEL DSLR TO FEATURE HD VIDEO CAPTURE

Canon Breaks the $1,000 Mark Again with the First EOS Rebel Camera to Feature HD Movie Recording Capabilities, DIGIC 4 Imaging Processor and 15.1 Megapixel Resolution

LAKE SUCCESS, N.Y., March 25, 2009 – Canon U.S.A., Inc., a leader in digital imaging, today introduced a new addition to its Rebel lineup, the EOS Rebel T1i Digital SLR camera, the first in the Rebel line to feature Full HD video capture. The new Canon Rebel T1i SLR incorporates some of the best technologies from the EOS 50D and EOS 5D Mark II models into an entry-level juggernaut. With a 15.1 megapixel CMOS sensor and HD video capture, along with the DIGIC 4 Imaging Processor, the Rebel T1i gives aspiring photographers plenty of reason to step-up to the latest and greatest model in the Rebel lineup.

The new Canon EOS Rebel T1i raises the entry-level bar with a host of enhanced Canon technologies now available in an entry-level DSLR. Along with the boost in megapixels and Canon's most advanced imaging processor to-date, this latest Rebel camera has also been enhanced with HD video capture, a 3.0-inch Clear View LCD (920,000 dots/VGA) monitor and user-friendly functions such as Auto Lighting Optimizer, Creative Auto Mode and Canon's Live View modes, all the right tools to open new doors for imaging enthusiasts. From high-resolution to high-definition, the new EOS Rebel T1i Digital SLR camera helps to give creative consumers a jumpstart on the next evolution in digital imaging.

"We are witnessing the emergence of a new phase in digital imaging history, as high-resolution still images and HD video can now both be produced in a hand-held device, for under $1,000. This is truly a great time to be involved in digital imaging as the advent of online communities are helping usher in this next great era in imaging," stated Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A.

The muscle behind Canon's new EOS Rebel T1i camera is the DIGIC 4 Imaging Processor with 14-bit analog-to-digital conversion and the ability to process full HD video. The Canon EOS Rebel T1i Digital SLR offers continuous shooting at 3.4 fps for up to 170 large/fine JPEG images or up to nine RAW images in a single burst when using a class 6 or higher SD or SDHC memory card. Whether capturing wildlife on the run or a child mid-stride on the soccer field, users will appreciate the fast shooting capabilities of the Rebel T1i Digital SLR camera.

With the combination of its 15.1-megapixel APS-C size CMOS image sensor and the powerful new DIGIC 4 image processor, the Canon EOS Rebel T1i camera provides ISO speeds from ISO 100 up to ISO 3200 in whole stop increments, along with two additional high-speed ISO settings – H1: 6400 and H2: 12800.

The EOS Rebel T1i Digital SLR utilizes a precise nine-point Autofocus (AF) system and AF sensor for enhanced subject detection. The new EOS Rebel T1i DSLR provides a cross-type AF measurement at the center that is effective with all EF and EF-S lenses, while providing enhanced precision with lenses having maximum apertures of f/2.8 or faster. The cross-type AF measurement reads a wider variety of subject matter than conventional single-axis AF sensors and thus increases the new camera's ability to autofocus quickly and accurately when shooting still images.

The EOS Rebel T1i camera is compatible with Canon's complete line of over 60 Canon EF and EF-S lenses, to help provide an incredible variety of visual effects to both still and video imaging capture, including ultra-wide-angle and fish-eye to macro and super-telephoto. This includes all of Canon's large-aperture EF L-series professional lenses.

HD and SD Video Capture
After the introduction of the EOS 5D Mark II in September 2008, the Company's first HD video DSLR, Canon has integrated this must-have feature into the new entry-level flagship EOS Rebel T1i camera. The camera features 16:9 720p HD video capture at 30 fps as well as a Full HD 1080p video capture at 20 fps, and a third option to record 4:3 standard TV quality (SD) video capture at 640 x 480 pixels and 30 fps. The video capture mode is part of the camera's Live View function, using the Picture Style that has been set for Live View still image shooting. The camera allows skilled photographers and enthusiasts to adjust image sharpness, contrast, color saturation and white balance, and have those settings apply to the movie image as well. When recording video, the camera's rear LCD screen is letter-boxed by a semi-transparent border to match the aspect ratio of the movie recording size.

Like the EOS 5D Mark II model, the EOS Rebel T1i camera will record video up to 4GB per clip equaling approximately 12 minutes of Full HD video, 18 minutes of 720p HD video, or 24 minutes of SD video depending on the level of detail in the scene.i Video clips are recorded in .MOV format using an MPEG-4 video compression and sound is recorded using linear PCMii without compression. The camera features a built-in monaural microphone to record sound. To help show off those fantastic movies as well as still photos, the EOS Rebel T1i camera includes an HDMI (High-Definition Multimedia Interface) output to display crisp, clear images on a High-Definition TV.

Live View Shooting
Much like the EOS 5D Mark II, the Canon EOS Rebel T1i camera features Live View for both still images as well as video. The Rebel T1i features the Company's three Live View AF modes – Quick, Live and Face Detection Live mode – which can be used to capture still photos or video images. Quick mode automatically sets One-Shot AF using the camera's phase detection AF system. It also allows users to select the AF point, even while the Live View image is displayed. Although the camera's reflex mirror must be lowered briefly to take an AF measurement in Quick mode, it is the fastest way to set focus automatically when the Rebel T1i camera is set for Live View.

Live mode uses contrast-detection AF with the image sensor and here, as with Quick mode, users can change the location of the active AF point using the Multi-controller. Face Detection Live mode uses contrast AF to recognize human faces. When multiple faces are detected, the largest face closest to the center of the frame is targeted as the AF point. While Live View is engaged, users can still change settings including the AF mode (Quick, Live, Face Detection Live mode), drive mode, ISO speed, Picture style, White Balance and more.

Auto Lighting Optimizer
Canon's Auto Lighting Optimizer technology helps ensure that the subject of each picture is clearly visible by analyzing image brightness and automatically adjusting dark areas in images so they appear brighter. This is ideal when shooting high-contrast situations that include harsh shadow areas, such as landscape images where the foreground is brightly lit and the background detail blanketed in dark shadow. In a scene such as this, the EOS Rebel T1i camera's Auto Lighting Optimizer technology maintains exposure of the highlight areas while lightening shadow areas for a more enjoyable and evenly illuminated image. The EOS Rebel T1i also supports Peripheral Illumination Correction for up to 40 Canon EF and EF-S lenses.

Canon's Creative Auto Mode
Canon's "CA" Creative Full Auto setting available on the EOS Rebel T1i, EOS 50D and EOS 5D Mark II cameras allows users to make image adjustments such as exposure compensation, aperture or shutter speed through a simple navigation screen on the camera's LCD screen, allowing them to "blur the background" or "lighten or darken the image" with ease. These easy-to-understand image options allow learning-photographers to experiment with image options while still shooting in an automatic mode.

EOS Integrated Cleaning System
With the introduction of the EOS Rebel T1i camera, the entire Canon EOS system is now equipped with the highly acclaimed EOS Integrated Cleaning System. The Self-Cleaning Sensor Unit for the Canon EOS Rebel T1i has been upgraded with a fluorine coating on the low-pass filter for better dust resistance.

Pricing and Availability
The Canon EOS Rebel T1i Digital SLR Camera is scheduled for delivery by early May and will be sold in a body-only configuration which includes a rechargeable battery pack and charger, USB and video cables, a neckstrap, an EOS Solutions Disk CD and a 1-year Canon U.S.A., Inc. limited warranty at an estimated retail price of $799.99iii. It will additionally be offered in a kit version with Canon's EF-S18-55mm f/3.5-5.6 IS zoom lens at an estimated retail price of $899.99iv.

Canon Speedlite 270EX
The new Canon Speedlite 270EX, the successor to the 220EX Speedlite model, is a compact, lightweight external flash option for Canon cameras including select Canon PowerShot models. Ideal for use with the new EOS Rebel T1i, the new Speedlite 270EX uses only two AA batteries and enables bounce flash shooting with four position steps from 0 degrees to 90 degrees. Like Canon's high-end Speedlite flash models, the 270EX allows users to control flash functions and input settings using the camera's LCD monitorv. The flash also features a quick-lock mechanism and a metal mounting foot for secure and easy attachment and reliable contact.

Specifications

Type: Digital, single-lens reflex, AF/AE camera
Recording Media: SD memory card, SDHC memory card
Image Sensor Size: 22.3mm x 14.9mm (APS-C size)
Compatible Lenses: Canon EF lenses including EF-S lenses (35mm-equivalent focal length is approx. 1.6x the lens focal length)
Lens Mount: Canon EF mount

Image Sensor
Type: High-sensitivity, high-resolution, large single-plate CMOS sensor
Pixels: Effective pixels: Approx. 15.10 megapixels
Total pixels: Approx. 15.50 megapixels
Aspect Ratio: 3:2 (Horizontal: Vertical)
Color Filter System: RGB primary color filters
Low-pass Filter: Fixed position in front of the CMOS sensor
Dust Deletion feature:
(1) Self Cleaning Sensor Unit
(2) Dust Delete Data appended to the captured image
(3) Manual cleaning of sensor

Recording System
Recording Format: Design rule for Camera File System 2.0 and Exif 2.21 Image Type
Still: JPEG, RAW (14-bit, Canon original), RAW+JPEG Video: MOV (Image data: H.264, Audio: Linear PCM)
File Size
(1) Large/Fine: Approx. 5.0MB (4752 x 3168 pixels)
(2) Large/Normal: Approx. 2.5MB (4752 x 3168 pixels)
(3) Medium/Fine: Approx. 3.0MB (3456 x 2304 pixels)
(4) Medium/Normal: Approx. 1.6MB (3456 x 2304 pixels)
(5) Small/Fine: Approx. 1.7MB (2352 x 1568 pixels)
(6) Small/Normal: Approx. 0.9MB (2352 x 1568 pixels)
(7) RAW: Approx. 20.2MB (4752 x 3168 pixels)
Exact file sizes depend on the subject, ISO speed, Picture Style, etc.

File Numbering: Consecutive numbering, auto reset, manual reset
RAW + JPEG Simultaneous Recording: Provided (RAW, RAW+JPEG)
Color Space: sRGB, Adobe RGB selectable
Picture Style: Standard, Portrait, Landscape, Neutral, Faithful, Monochrome, User Def. 1-3

Image Processing
Type: Auto, Daylight, Shade, Cloudy, Tungsten Light, White Fluorescent Light, Flash, Custom
Color Temperature Compensation: White balance correction: ±9 stops in full-stop increments
White balance bracketing: ±3 stops in full-stop increments
Blue/amber direction or magenta/green direction possible
Color Temperature Information Transmission Provided


Viewfinder:
Type: Eye-level pentaprism
Coverage: Vertical/Horizontal approx. 95%
Magnification: Approx. 0.87x (-1m-1 with 50mm lens at infinity)
Eyepoint: Approx. 19mm (from eyepiece lens center)
Built-in Dioptric Adjustment: -3.0 to +1.0m-1 (diopter)
Focusing Screen: Fixed, Precision Matte
Mirror: Quick-return half mirror (transmission: reflection ratio of 40:60, no mirror cut-off with EF600mm f/4L IS USM or shorter lenses)
Viewfinder Information: AF information (AF points, focus confirmation light), exposure information (shutter speed, aperture, AE lock, exposure level, ISO speed, exposure warning), flash information (flash ready, high-speed sync, FE lock, flash exposure compensation), monochrome shooting, white balance correction, maximum burst, SD memory card information Depth-of-Field Preview Enabled with depth-of-field preview button


Autofocus
Type: TTL-CT-SIR AF-dedicated CMOS sensor
AF Points: 9 AF points (center AF point is cross-type)
Metering Range: EV -0.5-18 (at 73°F/23°C, ISO 100)
Focusing Modes: Auto, One-Shot AF, Predictive AI Servo AF, AI Focus AF, Manual Focusing (MF)
AF Point Selection: Automatic selection, manual selection
Selected AF Point Display: Superimposed in viewfinder and indicated on LCD monitor
AF-assist Beam: Intermittent firing of built-in flash
Effective range: Approx. 4.0m/13.1 ft. at center, approx. 3.5m/11.5 ft. at periphery. When EOS-dedicated Speedlite attached, the Speedlite's AF-assist beam is emitted instead.

Exposure Control
Metering Modes
35-zone TTL full-aperture metering
* Evaluative metering (linkable to any AF point)
* Partial metering (approx. 9% of viewfinder at center)
* Spot metering (approx. 4% of viewfinder at center)
* Center-weighted average metering

Metering Range: EV 1-20 (at 73°F/23°C with EF50mm f/1.4 USM lens, ISO 100)
Exposure Control: Program AE (Shiftable), Shutter-priority AE, Aperture-priority AE, Depth-of-field AE, Full auto, Full auto, Programmed image control mode, Manual exposure, E-TTL II autoflash program AE
ISO Speed (Recommended Exposure Index): ISO 100-3200 (in 1-stop increments), H1: 6400 H2: 12800%3B Basic Zone modes: ISO 100-3200 set automatically Exposure Compensation
Manual: ±2 stops in 1/3- or 1/2-stop increments (can be combined with AEB)

AE Lock
Auto: Applied in One-Shot AF mode with evaluative metering when focus is achieved%3B Manual: By AE lock button

Shutter
Type: Vertical-travel, mechanical, focal-plane shutter with all speeds electronically controlled
Shutter Speeds: 1/4000 sec. to 1/60 sec., X-sync at 1/200 sec.
1/4000 sec. to 30 sec., bulb (Total shutter speed range.
Available range varies by shooting mode)
Shutter Release: Soft-touch electromagnetic release
Self-timer: 10-sec. or 2-sec. delay or 10-sec. delay plus continuous shooting
Remote Control: Remote Switch RS-60E3
Remote Controller RC-1/RC-5

Built-in Flash
Type: Retractable, auto pop-up flash
Flash Metering: E-TTL II autoflash
Guide Number: 13/43 (ISO 100, in meters/feet)
Recycling Time: Approx. 3 sec.
Flash-ready Indicator: Flash-ready icon lights in viewfinder
Flash Coverage: 17mm lens angle of view
FE Lock: Provided
Flash Exposure Compensation: ±2 stops in 1/3- or 1/2-stop increments

Drive System
Drive Modes: Single, continuous, self-timer (10 sec. or 2 sec. delay)/remote control Continuous Shooting Speed Max. 3.4 shots/sec. (with One-Shot AF or AI Servo AF) Maximum Burst JPEG (Large/Fine): Approx. 170, RAW: Approx. 9 Based on Canon's testing standards with a 2GB SD memory card, ISO 100 and Standard Picture Style Varies depending on the subject, SD memory card brand, image-recording quality, etc.

Live View Functions
Shooting Modes: Still photo shooting and video shooting

Focusing: Autofocus (One-Shot AF): Live mode, Face Detection Live mode, Quick mode%3B Manual focus (5x or 10x manually)
Metering Modes: Real-time evaluative metering with image sensor
Metering Range: EV 0-20 (at 73°F/23°C with EF 50mm f/1.4 USM lens, ISO 100)
Grid Display: Provided (Two grid displays)
Exposure Simulation: Provided
Silent Shooting: Not provided

LCD Monitor
Type: TFT color, liquid-crystal monitor
Monitor Size: 3.0 in.
Dots: Approx. 920,000 dots (VGA)
Coverage: Approx. 100%
Viewing angle: 170°
Brightness Adjustment: 7 levels provided
Interface Languages: 25 (English, German, French, Dutch, Danish, Portuguese, Finnish, Italian, Norwegian, Swedish, Spanish, Greek, Russian, Polish, Czech, Hungarian, Romanian, Ukraine, Turkish, Arabic, Thai, Simplified/Traditional Chinese, Korean, Japanese)

Image Playback
Display Format: Single image, Single image + Image-recording quality, shooting information, histogram, 4- or 9-image index, magnified view (approx. 1.5x-10x), rotated image, image jump (by 1/10/100 images or shooting date)
Highlight Warning: Provided (Overexposed highlights blink)

Image Protection and Erase
Protect: Erase protect (or cancel) each image individually
Erase: Single image, selected images or all images in the SD card can be erased (except protected images)

Direct Printing
Compatible Printers: PictBridge-compatible printers
Printable Images: JPEG images compliant to Design rule for Camera File System (DPOF printing possible) and RAW images captured with the EOS Rebel T1i
Easy Print feature: Provided
DPOF: Digital Print Order Format

DPOF
Version 1.1 compatible
Direct Image Transfer
Compatible Images: JPEG and RAW images
*Only JPEG images can be transferred as wallpaper on the personal computer screen

Customization
Custom Functions: Total 13
My Menu Registration: Up to 6 menus, Custom functions and other top-tier options can be registered

Interface
USB Terminal: For personal computer communication and direct printing (USB 2.0 Hi-Speed) Video Out Terminal
(1) Video OUT terminal: NTSC/PAL selectable
(2) mini-HDMI OUT terminal

Power Source
Battery: One Battery Pack LP-E5
AC power can be supplied via AC Adapter Kit ACK-E5 With Battery Grip BG-E5, AA-size batteries can be used

Number of Shots

Temperature No flash 50% flash use
At 73° F/23° C approx. 500 approx. 400
At 32° F/0° C approx. 490 approx. 380
Live View shooting at 73°F/23°C approx. 190 approx. 170
Live View shooting at 32°F/0°C approx. 180 approx. 160


Battery Life: The above figures apply with a fully-charged Battery Pack LP-E5 The figures above are based on CIPA (Camera & Imaging Products Association) testing standards
Battery Check: Automatic
Power Saving: Provided. Power turns off after 30 sec., 1, 2, 4, 8, 15 min.
Back-up Battery: Built-in secondary battery
Start-up Time: Approx. 0.1 sec. (based on CIPA testing standards)

Dimensions and Weight
Dimensions (WxHxD): Approx. 5.1 x 3.8 x 2.4 in./128.8 x 97.5 x 61.9mm
Weight: Approx. 16.9oz./480g (body only)

Operating Environment:
Working Temperature Range: 32-104°F/0-40°C
Working Humidity Range: 85% or less


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Tuesday, March 24 2009

Tokina announces wide-range 16.5-135mm lens


THK Photo Products, Inc., announces the Tokina AT-X 16.5-135 DX, is a 16.5-135mm f/3.5-5.6 AF lens designed exclusively for digital SLR cameras with APS-C sensors.* This lens gives the digital photographer an ultra wide-range zoom lens that has the equivalent angle of view to a 25-200mm.

This Tokina compact super wide zoom range begins at 16.5mm and offers the photographer a wider angle of view than most lenses in its class that start at 18mm. This makes the lens better suited for scenic and travel photography in addition to being a great standard lens for most general photography situations.

The AT-X 16.5-135 DX’s optical design benefits from the latest advances in the industry. Three aspherical elements, one all glass precision-molded element and 2 compound elements yield high contrast. Additionally two Super-low Dispersion (SD) glass elements correct chromatic aberration.

The AT-X 16.5-135 DX has a newly designed high-precision mechanical zoom cam system minimizes play and eliminates zoom creep.

Specifications
Focal Length: 16.5 - 135mm
Maximum Aperture: F/3.5-5.6
Minimum Aperture: F/22
Construction: 15 element in 9 groups.
Coatings: Multi-layer coating
Angle of View: 81° - 12°
Minimum Focus Distance: 19.7 in. (0.5m)
Focusing system: Internal focusing
Macro Ratio: 1:5.43
No. Aperture blades: 9
Filter Size: 77mm
Lens diameter: 3.46 in. (84mm)
Total length 3.1 in. (78mm)
Weight:: 21.5oz. (610g)
Accessories: Star bayonet hood (BH777)
Mount Availability: Nikon DX digital/CANON DX digital

Expected Availability: Nikon- June Canon- July

* The lens is designed for digital cameras with APS-C sized CMOS and CCD sensors (DX) , not designed for cameras with full frame sensors (FX).

THK Photo Products, Inc. is the U. S. distributor for Tokina lenses, Hoya filters, Kenko photo accessories and SLIK camera support systems. THK provides marketing, sales, distribution, and technical/consumer service and support. THK is located in Long Beach, CA and on the Web at http://www.thkphoto.com.


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Tuesday, March 24 2009

Tamron Announces Macro for Small-Sensor DSLRs


Tamron has just announced a 60mm f/2 Macro lens for APS-C-sized sensor DSLRs with true 1:1 magnification that has an angle of coverage that's roughly equivalent to a standard 90mm lens on a full-frame camera. The company says that the f/2 aperture makes this the fastest macro lens on the market.

For details, read the Tamron press release:


Tamron Develops SP AF60mm F/2.0 Di II MACRO 1:1

Life-size macro lens designed exclusively for digital SLR cameras with APS-C size image sensors* that features a fast maximum aperture of F/2

Tamron Co., Ltd (Mr. Morio Ono, President), a comprehensive manufacturer of optical products with its head office in Saitama City, announced the development of the SP AF60mm F/2.0 Di II LD (IF) MACRO 1:1 (Model G005), a life-size macro lens designed exclusively for digital SLR cameras with APS-C size image sensors* that offers a fast maximum aperture of F/2.0.

The SP AF60mm F/2.0 Di II LD (IF) MACRO 1:1 (Model G005), covering an equivalent angle of view of 93mm when converted to the 35mm format* and boasting a maximum aperture of F/2.0—one stop faster than the F/2.8 maximum aperture found on conventional macro lenses in the same class—is a fast life-size macro lens that delivers dramatically attractive blurred background effects.

The new life-size macro lens from Tamron is expected to be made available in mounts for Canon, Nikon (with built-in AF motor) and Sony.

Price and launch dates will be announced at a later date.

Notes:
* Tamron’s conversion value is 1.55X.
* Di II lenses are designed exclusively for use with digital SLR cameras equipped with APS-C size image sensors and employ an optical system optimized for the characteristics of those digital cameras. Di II lenses are not designed for use with 35mm film cameras or digital SLR cameras with image sensors larger than 24 x 16mm.
* The special note “APS-C size equivalent” is hereinafter omitted.

DEVELOPMENT CONCEPT
Tamron’s macro lenses (SP AF90mm F/2.8 Di MACRO 1:1 (Model 272E), SP AF180mm F/3.5 Di MACRO 1:1 (Model B01) are world renowned for their outstanding optical performance. Particularly, the Tamron SP AF90mm macro lens first introduced in 1979 and subsequently upgraded and renewed seven times since has been highly evaluated by many photographers as a lens that delivers not only attractive out-of-focus effects and sharp descriptive performance in macro photography with its easy-to-use focal length, but also as a lens ideal for portraiture.

Amid the growing popularity of APS-C size DSLRs, Tamron recognizes that there are many photographers who wish to enjoy macro photography with a focal length that provides an angle of view equivalent to 90mm. Tamron therefore developed the SP AF60mm medium telephoto macro lens to meet the desire of those users and goes a step further by providing the extremely fast and desirable maximum aperture of F/2.0. The SP AF60mm is a high performance and versatile lens that is suitable not only for macro photography of textiles, small creatures, flora and more, but also for portraiture by making good use of its easy-to-use focal length, fast maximum aperture and high optical quality even in low-lit conditions.

OPTICAL FEATURES
1.Medium telephoto 1:1 life-size macro lens featuring a fast maximum aperture of F/2.0 that strikes a fine balance between attractive out-of-focus effects and sharpness
The SP AF60mm is a medium telephoto macro lens designed for APS-C size digital SLR cameras that realizes the fast maximum aperture of F/2.0 for the first time in the world(1). Using an optical design approach that attaches methodical importance to optical quality, Tamron’s optical designers have successfully controlled complex movements of respective lens groups in order to restrain the increase in aberration changes due to the fast maximum aperture, thus achieving outstanding depictive performance that is uniformly sharp from the center to the periphery. Since the maximum aperture of F/2.0 provides a depth-of-field that is shallower than that of conventional F/2.8 lenses, the new lens enables the user to expand the range of the macro photographic expression. The SP AF60mm developed by combining Tamron’s accumulated macro lens design know-how is an attractive lens that maintains a well-balanced relationship between sharp image performance and beautiful out-of-focus background effects.

2. Employment of special low-dispersion glass elements
The lens employs two large LD (low dispersion) glass elements in its first group to thoroughly compensate for various aberrations and attain high optical quality.

3. Working distance of 100mm, the longest distance among lenses in this class(2)
Tamron has realized the long working distance of 100mm from the front element of the lens to the subject in 1:1 life-size macro photography. The long working distance allows the user to take macro shots while maintaining a sufficient distance from such subjects like timid insects that are likely to escape if you move in too close. Also, with this longer working distance, you can prevent capturing the shadow of the lens barrel as is often the case with conventional macro lenses with insufficient working distances.

4. Meticulous countermeasures against ghosting and flare
Tamron employed new BBAR (Broad-Band Anti-Reflection) multi-layer coatings in order to ensure optimum performance in all photographic situations. The new BBAR coatings enhance the light transmission factors in both the short and long wavelength ranges, a condition that was thought incompatible with conventional anti-reflection coating technology. In addition, Tamron employs internal surface coatings (coatings on cemented surfaces of lens elements) for sharpness, high colour reproduction performance and superior colour balance.

MECHANICAL FEATURES
1. Lightweight and compact macro lens boasts F/2.0 fast maximum aperture
In order to prevent the lens from becoming bulky due to the fast F/2.0 maximum aperture, Tamron’s mechanical engineers thoroughly reviewed the internal constructions of conventional macro lenses and improved the accuracy of precision components by combining Tamron’s accumulated mechanical engineering techniques. Through the employment of precision injection-molded engineering plastic parts with high reliability, Tamron realized a compact body that measures only 73mm ( 2.9in.) in its maximum diameter and weighs a mere 400g (14.1oz.).

2. Internal focusing system for enhanced ease of use
The lens employs an internal focusing (IF) system without changing the overall length of the lens due to focusing. Since the front group of the lens does not extend, the lens is particularly easy to use in close focusing ranges. Tamron has realized the working distance of 100mm, the longest distance among lenses in this class4. The internal focusing system combined with new optical solutions to realize this longer working distance allows the user to enjoy macro photography comfortably while maintaining an adequate distance from subjects.
4As of February 1, 2009, according to our research of 50-60mm life-size macro lenses

3. Full-time manual control mechanism
Delicate focusing control is essential in macro photography. The lens incorporates a full-time manual control mechanism that enables the user to manually adjust focus without engaging the AF/MF switchover button, even when in the auto-focus mode. In addition, the lens employs a large focus control ring to ensure a solid grip and precise control when manually focusing.

4. Simple and attractive outer design
The lens employs a new outer design that is more refined and smoother in its overall contours by minimizing concavity, convexity and variations in its profile to match various digital SLR cameras. The lens barrel features a delicate matte finish, which enhances the high quality appearance of the lens.

SPECIFICATIONS
Focal Length : 60mm
Maximum Aperture : F/2.0
Angle of View (diagonal) : 26 degrees and 35 minutes (APS-C size equivalent)
Optical Construction : 14 elements in 10 groups
Minimum Focusing Distance : 0.23m (9.1in.)
Max. Magnification Ratio : 1:1
Minimum Working Distance : 100mm (3.94in.)
Filter Diameter : 55mm
Overall Length : 80mm (3.15in.)*
Maximum Diameter : 73mm (2.9in.)
Weight : 400g (14.1oz.) *
Diaphragm Blade Number : 7
Minimum Aperture : F/22
Standard Accessory : Lens Hood
Compatible Mounts : For Canon, Nikon (with built-in AF motor) and Sony

* The values given are the lens for Nikon.
* The cosmetic design, specifications and performance are subject to change without notice.

(1)As of February 1, 2009, according to our research of 50-60mm life-size macro lenses
(2)As of February 1, 2009, according to our research of 50-60mm life-size macro lenses


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