Catch this: SatuGO, the throwable camera Tuesday, February 13 2007

Catch this: SatuGO, the throwable camera

Ever try throwing a camera? Two inventors, Eschel Jacobsen and Mads Ny Larsen, tossed around some ideas and have developed a concept for a camera, called SatuGO (See Aim Throw captUre & GO; shown) that's housed in a red rubber ball and is designed to be tossed, thrown, and bounced--and take pictures while in motion.

The whole idea is to provide photo buffs with a new way to have fun with photography--or, more specifically, to have a ball.

"Camera Tossing" has developed a small cult following. Some brave folks who have tried camera tossing (see: have produced fascinating abstract effects. However, the potential to seriously damage valuable gear has kept most digital cameras grounded. SatuGO's inventors address the problems by shock-proofing the camera. Set the camera, throw it, and it will shoot while in midair at the preset moment for a predetermined amount of time.

Right now, the camera's nothing more than a concept, and Jacobssen and Larsen are looking for a way to turn their idea into a reality. Read their sales pitch in their press release:

SatuGO: See Aim Throw captUre & GO

Help us realize this product.

What is SatuGO?

SatuGO is a combination of a bouncing ball and a camera with the purpose to make it more fun to take pictures. Throw the SatuGO camera and it takes a picture where it hits a surface, or set the timer and take pictures from far up in the air. Besides this SatuGO also has secondary functions such as webcam and mobile data storage. SatuGO is about the size of a normal tennis ball but where the tennis ball has air SatuGO has a 3 mega pixel camera.

Why should I have a SatuGO?

SatuGO is a fun alternative to the ordinary camera. The wish is to make the photographer an active part of the picture by throwing the camera into the motive. SatuGO is not intended to take "pretty" pictures, this is also why it doesn't have a screen, you have to get to a computer to see what you have captured.

How does it work?

You can take pictures with SatuGO by simply throwing it, when it hits a surface it takes a picture. SatuGO also has a built in timer and flash. To activate either the flash or the timer, SatuGO has to be placed in the holder, now the user has to beat a specific rhythm on either the red or the black rubber part of the ball. If the user chooses the timer he can punch seconds into it, the time chosen will be the interval for how often the camera will take a picture. When the camera is taken out of the holder the time starts.

To see the motives that have been captured, the SatuGO needs to be connected to a computer using the belt clip. The belt clip also works as a USB connector. SatuGOs internal battery is charged while pictures and data are transferred to the computer.

Where can SatuGO be used?

SatuGO can be used almost anywhere. It is very rugged and can handle bumps, hits and naturally also water. SatuGO is primarily thought as a fun alternative to normal cameras, with endless possibilities, e.g. if you are skiing, running, out diving, partying or if you just want to be at home and use SatuGO as your webcam.

Who buys a SatuGO?

The typical SatuGO user is a person that sees possibilities in everything he sees - a person that just has to capture the world from new and crazy perspectives. The typical SatuGO user is a person that is not afraid to confront the world and see it from totally different and crazy perspectives; this could be everyone, from the skater on the street to the businessman, who really just is a big boy.

When can I buy my SatuGO?

SatuGO is still only a concept product!

Often it is very hard to get out with a totally new concept, because producers and investors run a big risk by investing in new ideas. We have tried to accommodate this by making a website with the purpose to gather the SatuGO customers already before SatuGO is set into production. The website works as a kind of public subscription with the purpose to make the commercial market possibilities visible to potential investors. Interested users can register on the website to be one of the first to be offered a SatuGO without being required to buy one, at the same time investors can see how many that are interested in buying a SatuGO camera.

Eschel Jacobsen Industriel Designer (MA)
Mads Ny Larsen Interaktions Designer (MA)

© 2007 Adorama

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