Power Presenting: Create Distinctive Photographic Portfolios and Promotional Materials Fine-Tuned for the New York Market

Gina Alyse Lengyel

Course Description:

Whether you are an established professional photographer, an assistant making the transition to your own business, or someone who is just getting started, creating compelling photographic portfolios and promotional materials in an ever changing business is always a challenge. That is especially true in the competitive New York market. Gina, a successful, high-energy industry professional will share her insights on how you can design a winning portfolio. After discussing general principles of putting together portfolios and reviewing current industry standards, she will target individual ways to customize your portfolio, as she samples participants’ books with re-edits from start to finish. You’ll come away feeling more confident about what you are showing, have a better understanding of your style and be able to use that insight to help your book evolve. Gina will present guidelines on the fundamental rules of selecting and producing promotional pieces and marketing your ideas for promotions whether you’re spending a little or a lot. Additional topics: how to approach clients with or without an agent; how best to present yourself at meetings and to decipher the different types of clients and how to approach them; assembling a production team and why it’s a vital concern; pricing guidelines; and when and why you need legal representation. This is an invaluable Workshop for turning your photography career into a successful business.

Requirements:

Participants should bring a sample portfolio of their work and promotional pieces, as well as items for note taking in this Workshop.

Level: All levels

Biography:

Gina Alyse Lengyel

After starting in the industry as a model at age 15, Gina subsequently studied art, art history and architecture, opened her own model management agency and at age 21 in 1995, founded Vue Management for photography management. Vue began as an agency for creative fine art based, portrait oriented photographers; in 2002 Vue2 launched with hair, make-up, styling, set and prop, art direction and custom scenic and illustration services. In addition to full production services, Vue looks to open a daylight studio in early 2007. Gina’s industry wide expertise and contacts as a producer, media buyer for print and video, and photo editor, enable her to develop and grow both new and established artists’ talents and commercial viability.

Her web address is: www.vuerepresents.com

Register:

Price: $175.00   
Schedule:Wednesdays, May 2, 9, 16 and 30, 2007    6:30 - 8:30PM
Location: The Adorama Building, 42 West 18th Street 5th floor.