NIKON'S NEW D40 DIGITAL SLR CAMERA IS THE SMALLEST AND EASIEST-TO-USE NIKON D-SLR EVER
D40 Inherits Incredible Picture Quality from Nikon's Photographic Expertise, Making it Easy for Everyone to Take Breathtaking Pictures
Features an All-New, Visually Intuitive Interface, In-Camera Editing and Built-In Help
Nikon designed the D40 as an ultra-compact, lightweight, 6.1-effective megapixel digital SLR camera with simplified new features, exceptional handling speed, and a redesigned, visually-intuitive menu system that brings digital SLR cameras to a whole new level of simplicity.
The D40 packs in an incredible range of features and technologies, but even those using a digital SLR camera for the first time willbe thrilled with beautiful pictures with vibrant colors, stunning sharpness and outstanding detail. And these same customers will beamazed at just how easy it is to take truly better pictures with the new Nikon D40
The Nikon D40 is ready to shoot virtually the instant it is turned on and with the ability to shoot 2.5 pictures per second, non-stop for up to 100 shots, you'll never need to wait for the camera to get ready for the next shot. The camera reacts instantly when the shutter button is pressed ensuring you never miss a great moment.
The back of the D40 is dominated by a refreshingly large and bright 2.5-inch color LCD screen that displays everything from menu options, pictures in playback mode and Nikon's ne w visually-intuitive information display system that presents camera and shooting information in a clear, graphically represented way. The camera also features built-in help that can be accessed at the touch of a button and new Assist Images that help you select appropriate settings for many camera features by displaying a sample image typicalof that setting.
The D40's scene-optimized Digital Vari-Program modes allow users to capture nearly any type of scene without needing to fumble with camera settings. The D40 includes eight preset modes, including a new Flash Off mode that shuts off the camera's flash and boosts its ISO so users can easily take pictures in places where flash photography is not allowed. As users gain experience with the camera, the D40 offers advanced controls such as Aperture-priorityand Shutter-priority modes that offer greater creative control over the look and feel of their pictures.
The D40's new Retouch menu offers exclusive in-camera image editing features providing greater creativity without the need for a computer. Included in the Retouch menu is Nikon's D-Lighting, which brightens dark pictures and Red-eye correction that automatically detects and corrects red eye. Image Trim allows for creative cropping of an image and creates smaller files for easy e-mailing. Other Other creative features include Image Overlay, Small Picture, Monochrome(Black-and-white, Sepia, Cyanotype) and Filter Effects (Skylight, Warm filter, Color balance).
The Nikon D40 is commonly used for Art, Everyday photos, Family photos, Fun, Home, Landscape/scenery, Low light, Macro photography, Outdoors, Photojournalism, Portraits, Sports, Sports/action, Travel, Weddings, Wildlife and more.The Nikon D40 is most used by customers who consider themselves to be a Casual photographer, Photo enthusiast, Semi-pro photographer among others.The Nikon D40 is popular because customers like the following qualities of the Nikon D40: Easy to use, Excellent in low light, Fast / accurate auto-focus, Fast shutter speed, Good battery life, Good image quality, Great picture quality, Great resolution, High ISO performance, Image stabilization, Large clear LCD, Lightweight, Nice features and settings, Quiet, Simple controls, Strong construction and Zoom range/performance