Lowepro, the worldwide leading provider of protective cases and backpacks for imaging and technology products, today unveiled a camera backpack commemorating the company's 40th anniversary - the wholly-unique Primus AW. The industry's first backpack designed for the professional photographer that is made primarily from recycled materials, the Primus AW is a perfect combination of unmatched easy access points and extreme-condition protection.
Primus AW is designed to provide maximum comfort, protection and accessibility with minimal bulk, making it ideal for outdoor photography.(Funds raised by Lowepro from the sale of the Primus AW will support Polar Bears International (PBI), a nonprofit organization dedicated to the worldwide conservation of the polar bear).
Designed unlike any bag currently on the market, Primus AW enables photographersto carry and access all the necessary components for outdoor photography while providing the highest possible comfort and extreme protection during a full day of shooting in the great outdoors.
The main camera compartment is padded and holds a digital SLR Pro body with zoom lens attached, in addition to 1-2 extra lens or flash units. The Primus AW also offers photographers quick and easy access to their equipment, without removing the bag, through expandable side zipped camera pockets.
The bag's exclusive lumbar equipment access points allow instant access to camera gear of varying sizes, while keeping equipment off the ground. An additional top daypack compartment is large enough to carry all the accessories needed for extreme outdoor photography, plus personal gear. . Primus AW also boasts a seam-sealed All-Weather CoverTM, a built-in memory card pouch, back hatch, hideaway tripod mount with ice axe loop and Glide-Lock attachment.
Additional features of the Primus AW backpack include an ergonomic, dryflow lined harness system used to distribute weight evenly and allow for breathable comfort. The 100% post consumer recycled fabric combines water and abrasion resistance with an ecologically minded design.
This pack also conforms to a variety of body types with an adjustable 8-point harness system giving the adventure photographer exceptional comfort under heavy load. Silent zipper pulls provide quiet access to equipment while leaving wildlife subjects undisturbed. Available in black and arctic blue.
With the release of the Primus AW, Lowepro is honored to present the industry's first backpack to be constructed of 51% recycled materials. The majority of thebag is made up of Cyclpet, a 100% post consumer recycled fabric, establishing the Primus AW as the industry standard for eco-friendly carrying solutions.
Each bag contains enough recycled material to equate to 22.6 soda bottles. By preventing this material from reaching a landfill, .0034 cubic yards of landfillspace is being conserved for each bag produced.
|External Dimensions||33.5 x 23.5 x 51 cm / 13.2 x 9.3 x 20.1 in|
32 x 14.5 x 18.5 cm / 12.6 x 5.7 x 7.3 in (camera compartment)
30 x 16 x 30 cm / 11.8 x 6.3 x 11.8 in (daypack compartment)
|Material||51% recycled materials|
|Capacity||Main camera compartment holds a digital SLR Pro body with zoomlens attached, & 1-2 extra lens or flash units. Camera compartment is expandable, enabling large equipment capacity & quick equipment retrieval.
Additional top daypack compartment will carry all the accessories needed for extreme outdoor photography, plus personal gear