1.High-picture quality, low-noise photography is achieved with the high-resolution 10 megapixel CCD and the Smooth Imaging EngineIII image processing engine.

? An effective 10 megapixel CCD has been newly installed. Working together with the popular image processing engine Smooth Imaging Engine III, this new CCD makes possible high- quality images that have both high-resolution and low noise.

2.High-resolution 2.7-inch, 460,000-pixel HVGA LCD

? The new 2.7-inch, 460,000-pixel high-resolution LCD has a wide viewing angle and high contrast for distinct, easy viewing even outdoors. When thumbnail images are displayed, even the small 1/20 size images are clearly reproduced.

3.Based on the "A tool you will want to use every day" concept, the R8 has been given a totally new design emphasizing its beauty as a tool.

? Styling that intensifies a simple, functional beauty and eliminates design frills. A rubber grip that fits well in the hand and is easy to hold. An easy-to-operate mode dial. The many features of the R8 combine to achieve both functional beauty and ease of use.

? In addition to its compact pocket size, the mounting of two strap eyelets has further increased portability.

? The R8's solid, high-quality feel has been further enhanced by the top cover emphasizing a solid, metal feel%3B the lens barrel end and rings finished with metal spin processing, and the spin processed mode dial and release button.

4.Ricoh's original double retracting lens system has made it possible to equip the R8 with a 7.1x wide-angle zoom lens for a body with both operability and portability.

? Measuring only 22.6 mm at the thinnest point, the body features a 7.1x wide-angle zoom lens with a 28–200 mm range.

5.Expanded shooting functions for richly expressive photographs.

(1) Square format photography

The R8 has a shooting function for an image size aspect ratio of 1:1. This square format photography has proved very popular on Ricoh's Caplio GX100 (launched April 2007) and GR DIGITALII (launched November 22, 2007) models. The resulting composition has quite a different feel from the standard rectangular vertical or horizontal format. This format can also be quite convenient for blog photographs.

(2) Expanded functionality for the ADJ. (Adjust) button

Already given enhanced usability in the Caplio R7 (launched September 2007), the ADJ. (Adjust) button has further evolved in the R8. Integrating the ADJ. (Adjust) button functions with those previously controlled by the cross-key has made menu operations even faster and simpler.

(3) Fix minimum aperture function provided

?Still image brightness and contrast can be corrected with either auto or manual modes, with the corrected image being recorded in the camera. With manual correction, the image is corrected by adjusting the histogram. When the fix minimum aperture function is on, shooting is done at the smallest aperture, which gives a deep depth of field in the resulting photograph.

(4) AF/AE Target shift functions provided

Enhanced capabilities have been given to the AF target shift function which was previously only available for macro photography. While shooting, it is possible to shift the target for AF or AE or both without moving the camera.

(5) Zoom lever usability improved

With zoom lever operation it is possible to switch between two zoom speeds. This enables the full capabilities of the 28–200 mm 7.1x wide-angle zoom lens to be utilized.

6.Enhanced image editing functions enable images to be manipulated in the camera.

(1) Image brightness and contrast correction (level compensation)

(2) Image color tone correction (white balance compensation)

?By adjusting green, magenta, blue, and amber tones, still image color tone can be corrected, with the corrected image being recorded in the camera.

(3) Trimming of still images

?Still images can be trimmed and the resulting image saved in a separate file. This is convenient when doing direct printing with PictBridge, etc.

7.Vibration correction functions, macro functions, and face recognition mode are provided.

?The R8 contains Ricoh’s original CCD-shift vibration correction function which compensates for camera shake when it is detected. This reduces the blurring that tends to occur in situations such as telephoto and macro photography.

?Ricoh’s popular and powerful macro functions are included, enabling shooting of objects as close as 1 cm with wide macro and as close as 25 cm with telemacro.

?Face recognition mode automatically identifies faces in a scene and optimizes focus, exposure, and white balance for the faces.

R50

Featuring a 10 megapixel CCD and a 5x optical zoom, this compact digital camera attaches a great deal of importance to portability

Tokyo, Japan — February 19, 2008 — Ricoh Co., Ltd. (President and CEO:Shiro Kondo) announced today the release of a new compact digital camera – the R50 – that features a high-resolution 10 megapixel CCD, a 5x optical zoom (36mm – 180mm in 35mm camera format) and pays particular attention to portability.

The new R50 is a digital camera with a compact body that measures 97.3(W)×56.3(H)×23.4(D)mm and makes it easy to carry.

This user-friendly camera features scene functions that can be used in a wide variety of shooting conditions, enabling anyone to easily take beautiful images. It is equipped with 15 differing scene functions such as a sports function which captures the split-second movement of a fast-moving subject, a cosmetic function which enhances the skin tone of a subject and the still image with audio function that lets the user add a voice memo to the shot.

1.A 10 megapixel CCD that gives high quality photographs.

Enables the production of beautiful pictures even when printed large or trimmed.

2.A compact body housing a 5x optical zoom equivalent to the 36 to 180mm zoom lens.

This highly portable camera with a compact body measuring 97.3(W)×56.3(H)×23.4(D) mm camera also houses a 5x optical zoom lens.

3.15 differing scene functions making it simple for anyone, even those unfamiliar with the intricacies of a camera, to easily take beautiful pictures.

?The sports function captures the split-second movement of a fast-moving subject.

?The cosmetic function can be used to enhance the skin tones of the subject.

? The still image with audio function allows a voice memo to be attached to a still image.

?The portrait function enhances the three-dimensional feel of the subject by blurring the background. (With face chaser function)

? The night view portrait function enables the user to enhance the subject while retaining the background night scenery.

?The lamp function enables photograph in low-light conditions.

? The best shot function allows 4 successive still images to be captured as the exposure changes.

?Monochrome and sepia functions give photographs a nostalgic feel, and other functions.

4.Sequential shots mode

?One push of the shutter button allows the user to take successive pictures. Convenient for those wishing to check the form of their golf or tennis swing.

5.Video recording using the video clip recording mode. ?Possible to record images other than still photography.


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