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Blackmagic Cinema Camera Overview
Transforming itself overnight from a niche supplier of high-end I/O and software solutions for the filmmaking industry to a mass market camera manufacturer. Within months, its name is uttered with hushed and quivering reverence in the filmmaking community. How did it achieve such a feat? With nothing short of an industry-defying, paradigm shifting announcement: the Blackmagic Cinema Camera.
With 2.5K,12-bit, RAW and 10-bit ProRes 1080p recording, a promised 13 stops of dynamic range, radical diminutive form factor, electronic EF mount, and innovative touch screen interface/monitor, the camera had filmmakers salivating straightaway. But then the truly jaw dropping feature landed: the price tag. All this could be had for a one tenth of what we imagined it to be. It seemed like a typo. Shouldn’t there be an extra digit in there somewhere? We were incredulous when we interviewed Blackmagic U.S. President Dan May.
The question remained: could the BMCC live up to its vaunted specs at this aggressive price point? Videos have recently begun trickling in from pre-production models answering enthusiastically in the affirmative. The images coming out of the camera were amazing, holding detail deep into the shadows, possessing pleasant, film-like highlight rolloff, and resolving incredible detail.
The Key features of the Blackmagic Cinema Camera include a 2.5K,12-bit, RAW and 10-bit ProRes 1080p recording, a promised 13 stops of dynamic range, radical diminutive form factor, electronic EF mount, and innovative touch screen interface/monitor. The images coming out of the camera are amazing, holding detail deep into the shadows, possessing pleasant, film-like highlight rolloff, and resolving incredible detail.This video, pitting it against the 5D Mark III, presumably its stiffest competition based on price and indie filmmaker adoption, demonstrates just its advantages: Watch this comparison between the Blackmagic Cinema Camera & the Canon 5D Mark III. Or watch Adorama's Blackmagic Digital Cinema Camera Interface Walkthrough or view the Blackmagic Design Launch at the NAB Show in April 2014.
Blackmagic had made good on its promise. It seemed the Blackmagic Cinema Camera is one of those once-in-a-generation (which in the tech world is measured in years, not decades) products, where a small company takes a look at a sophisticated, mature industry, crowded with well-established, deep-pocketed Fortune 500s, and still have the bravado to ask why not us?